ZudePR

MAY 20, 2015

PRstack Ebook. The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). He blogs too.

eBook 60

eBook Tools How To Case Study 60

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. I’d rather have blog subscribers.”. I know this firsthand.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

Polaris

NOVEMBER 18, 2014

Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. 1: eBook Series by Lee Odden. Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else?—content content marketing. Content Marketing' Higgins and Erika Heald.

Conference 171

Conference eBook Content Marketing Brand 171

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Brand 246

Brand Branding eBook Leadership 246

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

JULY 14, 2015

Every company is a media company. Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. Four Brands that are Becoming Content Publishers. There really is something to the idea that every company is a media company.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Rock the Status Quo

JUNE 14, 2015

Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. Sensory branding is an emerging marketing tactic that helps create emotion using more than just one sense – it creates an emotional reaction that is linked to that brand. Like the idea?

Blogging 100

Blogging eBook Advertising Advertising 100

PR 20/20

SEPTEMBER 11, 2018

Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+ marketers to learn the tools and materials needed to build the best content marketing strategies.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. A: It should come as no surprise that our blog is the center of our inbound approach.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Sword and the Script

FEBRUARY 3, 2018

As the conversations around the marketing table often begin with, “At my last company we…”. However, if there’s one thing the internet did for marketing, it showed us how dramatically things can change – and that they are changing at increasingly faster pace. 1) Content marketers as librarians . “If

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What kind of content do you hope to create?

Content Marketing 40

Content Marketing How To Marketing eBook 40

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Shift Communications

JANUARY 14, 2015

Seek legal counsel if your company is dealing with any kind of lawsuit. ” Few sentences in the English language have started more lawsuits or cost companies more money than this one. Copyright law governs content, and failing to understand copyright law can expose your company to significant legal damages.

Content Marketing 60

Content Marketing Marketing Government Pinterest 60

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

PR 20/20

FEBRUARY 7, 2023

Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative.

Examples 52

Examples eBook Infographics Analytics 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Polaris

DECEMBER 13, 2014

A few weeks ago, I wrote a post in which I identified 2 critical steps in content-strategy development : 1. Using a fictional company called Potter Paralegal Inc., I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life. Blog posts—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. His agency focuses on blogging, sales and website pages and eBooks. MGM films staged a telekinetic surprise.

Film 131

Film Viral YouTube eBook 131

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. SEO-driven content can and does work, but only when you don’t shed the human-ness while writing to meet a content grade on Clearscope. Conduct a content gap analysis.

SEO 144

SEO Strategy Brand Branding 144

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Companies are starting to realize how these two skill sets can complement each other very well. Here are three reasons why: 1. Getting the Most Value out of Earned Media Coverage.

Marketing 68

Marketing SEO Guidelines eBook 68

PR 20/20

MAY 31, 2023

Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies. In addition, HubSpot's CRM enables you to track your prospects' interactions with your website and other content. Attending an event.

How To 81

How To eBook Infographics Content Marketing 81

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 77

B2B Media eBook Interviews 77

PR 20/20

JANUARY 9, 2023

Understanding your customer’s path to purchase, or buyer’s journey , will set your company apart from competitors. Informational content that requires low commitment from the buyer works best during the awareness stage. Blog posts, social media shares, white papers, ebooks, and videos. What is a buyer’s journey?

Comparison 87

Comparison Resources eBook Case Study 87

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Talk about content fatigue.for both the writer and reader alike. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Look at companies that disrupt. See how they market online. How do they drive traffic, create engaging content, make content get shared, and capture leads?

How To 198

How To Real Estate Web Case Study 198

PR 20/20

JANUARY 17, 2023

Additionally, three-quarters of companies using highly personalized marketing content report growing market share, according to McKinsey & Company. Marketers get the importance of offering the right content at the right time. Is your content strategy moving in this direction?

Strategy 52

Strategy How To Technology B2B 52

Cision

SEPTEMBER 21, 2016

Aim for a mix of shared content (yours and others), company updates and thought-provoking questions. To shave off the time you spend on finding great content to share, use content curation tools like these to quickly find the kinds of articles your audience wants to read. Content Creation. Other Types of Content.

Marketing 120

Marketing Comparison eBook Social Media 120

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. Improves Content Strategy. Builds a Strong Brand Presence.

Marketing 89

Marketing eBook Pitching Radio 89