Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Communication Rises to the Top At ReputationUs we advise companies and organizations how to enhance, protect and defend their valuable reputations.

Reputation 78

Reputation Corporate Content Marketing Survey 78

PR 20/20

MAY 31, 2023

With its built-in contact and lead management features , you can collect and organize valuable information about your prospects, such as their job title, company size, industry, and pain points. Downloading a piece of content (such as an ebook or infographic). And HubSpot's CRM makes audience research a breeze.

How To 81

How To eBook Infographics Content Marketing 81

Cision

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Also take a tour of their websites and blogs. Do they have a blog? Cool infographics.

How To 198

How To Real Estate Web Case Study 198

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Download our free ebook on the role of SEO in PR.

Brand 88

Brand Branding SEO How To 88

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. What does it include? White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. While it may seem like we’re living in a harmonious land of checklists and ebooks, let’s take a step back to reality. Repurposed Ebooks, Infographics or Whitepapers.

eBook 48

eBook Infographics Survey How To 48

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR Fuel

JUNE 17, 2021

While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. This blog outlines all the essential writing tactics you need to know. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.).

Writing 60

Writing SEO Google Local 60

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. A simple action plan lays out the goals for your company, your target audience, and where you plan to focus your efforts.

Content Marketing 40

Content Marketing How To Marketing eBook 40

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. Download our latest eBook! quintillion bytes of data a day. Technology is changing the world, and the world of PR is no exception.

Technology 115

Technology Big Data Video Data 115

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

ISEBOX

JANUARY 6, 2016

Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Case Studies & Client Testimonials. Trending Industry News.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

FEBRUARY 21, 2017

Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). Visual content.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

FEBRUARY 3, 2018

As the conversations around the marketing table often begin with, “At my last company we…”. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. It’s alwo the reason why I’m prone to say PR people are the best-kept secret in content marketing.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal. The Moz Blog. The Wordstream Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

MARCH 30, 2016

In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. 15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish.

Resources 40

Resources Marketing Pinterest eBook 40

Beyond PR

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Also take a tour of their websites and blogs. Do they have a blog? Cool infographics. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

AUGUST 19, 2011

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). Do you read that cache of business books and ebooks you’ve accumulated? Do you troll blogs, talk to colleagues, and call your mom for inspiration, critique and advice?

Small Business 82

Small Business eBook Infographics SEO 82

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 129

eBook YouTube Video Social Media 129

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

eBook 120

eBook Product Launch Software Internal 120

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Cision

SEPTEMBER 7, 2016

This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Here are some of the best places to grow your knowledge. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Rock the Status Quo

MAY 28, 2015

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. The smaller the company, the less likely it is they are doing this. This is where you see it.

Measurement 100

Measurement Analytics Google SEO 100

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Images, infographics, GIFs, and interactive videos can breathe new life into your content. Using micro-influencers in your industry are a great way to promote your company in an impactful way.

Social Media 62

Social Media eBook Infographics Media 62