Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Community building (27%). Content research & creation (15%). Buyer journey optimization (9%). Customer service and Chatbots (15%). CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Presspage

AUGUST 20, 2019

Earned media is exposure won through media relations : news coverage on- and offline, op-eds, blogs, podcasts, and media discussion of your brand. But securing earned media boosts your SEO and builds trust with both your audience and the media. Creative “traditional” ad campaigns can secure a lot of earned media.

Media 74

Media SEO Resources YouTube 74

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. PR planning is one of the best and most important times to evolve your current PR program into a Performance Communications program.

Communications 78

Communications Analysis Leadership SEO 78

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Dorothy Crenshaw , CEO, Crenshaw Communications . Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

wiredPRworks

MAY 25, 2022

Shawna’s incredible story of how she overcame health issues an 8-minute model for wellness you can implement today SEO tips that will help you rank higher, faster. She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. About Shawna Coronado.

Television 52

Television YouTube Pinterest Radio 52

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Personalize communications to make customers feel valued.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

FEBRUARY 2, 2019

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, and Ofcom on children's media use and Digital Download date. There are fewer individual bloggers than ever before and they’re blogging less. The traffic to my blog is down a third in three years. It’s an issue I wrote about this week.

Instagram 60

Instagram Policies Twitter Mobile 60

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value.

Study 138

Study Media Relations Media Measurement 138

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Prohibition

MAY 10, 2023

UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. This increased engagement can help you build a stronger online community and can ultimately lead to more conversions and sales. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper. Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

PR 20/20

SEPTEMBER 17, 2019

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. MozCon is geared for SEOs (i.e. practitioners of SEO), agencies, content marketers, marketers of all stripes and marketing executives.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Read more: How To Promote Your Blog With 107 Content Promotion Tactics. Read more: How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. Can PR ever deliver SEO?

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

AUGUST 5, 2013

In this post for {grow }, Kerry O’Shea reviews a “creative” solution (tip: we’d never endorse it!). Social Media May Soon Drive More Traffic to Your Site Than SEO. 7 Tips for Making Small Business Blogging Manageable. 7 Tips for Making Small Business Blogging Manageable. Based in the Washington, D.C.,

Social Media 88

Social Media Media SEO LinkedIn 88

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

ZudePR

MAY 20, 2015

There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). The ebook is distributed free under a Creative Commons license via the #PRstack community. He blogs too. Look out for mine on 10 June! Whither Now? We owe you one.

eBook 60

eBook Tools How To Case Study 60

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Audience insight – this is directly polling your own customers or social media communities to better understand them and their challenges. I’ll give you an example.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog.

Blogging 96

Blogging Facebook Twitter How To 96

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. 16) Social media fragments into niche communities. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 5) Alignment of marketing and customer success. . – Deni Kasrel | The Communications Strategist. 8) Creativity over productivity. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Conference 59

Conference Marketing Analytics Case Study 59

wiredPRworks

FEBRUARY 11, 2016

Ensuring your brand tells a story to maintain connections and community. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Design a customer-focused marketing plan that integrates directly to your customer's community. Upgrading and enhancing your company’s image with more effective customer communications.

Training 45

Training LinkedIn Marketing Pinterest 45

ISEBOX

NOVEMBER 18, 2016

LinkedIn: The LI community is a little more straight-laced than Facebook and Twitter. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release? The Well Written Press Release #4: Write for SEO (Search Engine Optimization). Well, let us catch you up!

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Conference 40

Conference Marketing Analytics Case Study 40

Buzzstream

DECEMBER 15, 2021

When we’re looking at a traditional creative campaign (like surveys or a piece of data analysis) as opposed to utilising expertise, there are some key questions to ask at the point you’re doing your ideation: Is this even possible? Are they reputable or questionable blogs or studies? Is the data accessible? Adding value. Bottom Line.

Digital PR 83

Digital PR Data Survey Construction 83

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. To help make sure your website is available to anyone who’s interested, it’s important that your content and landing pages are optimized with the current rankings for search engine optimization (SEO).

Healthcare 40

Healthcare Insurance Insurance How To 40

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The SEO Pro.

Marketing 43

Marketing Mobile Engineering Technology 43

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. And they all blog. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JULY 24, 2018

For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 63

Content Marketing B2B Marketing Exercises 63