Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. Businesses Value the Role of PR and Communications More than Ever. Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey.

Blogging 133

Blogging Software Google Content Marketing 133

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start.

Communications 195

Communications Corporate Measurement Reputation 195

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Institute for Public Relations

JUNE 14, 2023

Download the Full Report : Disabilities in the Workplace Report (PDF)Watch the Webinar: Disabilities in the Workplace Report DiscussionDownload the Press Releases: News release for Communications Professionals (PDF)News Release for Human Resources (PDF) Institute for Public Relations and Voya Financial have partnered on a comprehensive report, “Disabilities (..)

Communications 98

Communications Financial Resources Report 98

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! Register for our webinar below, and you’ll receive our brand-new fillable business case template as a “thank you” for participating. The purpose of the business case is communication. What are the benefits? How will we do it?

How To 396

How To Measurement Data Writing 396

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. Setting SMART communications goals aligned with business objectives. The first step in tying corporate and communications goals together is to review your business objectives.

Communications 195

Communications Measurement Corporate Reputation 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. How can they help you measure the business impact of communications? Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

Presspage

JULY 11, 2023

In today's interconnected world, companies operating on a global scale face numerous challenges when it comes to effective communication. To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.'

Strategy 60

Strategy Communications Local Technology 60

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Below are some of the key insights from the webinar.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. Join us for Managing Corporate Reputation with PESTLE Analysis webinar on November 18th.

Analysis 370

Analysis Tools Policies Reputation 370

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. We will continue that discussion with three more strategies that we’ve seen modern communicators use. The most effective communicators constantly measure their efforts and try to optimize. Seek internal experts. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

PRSay

MAY 10, 2022

If you were giving away a Hawaiian vacation to people who signed up for your webinar, which would you lead with? The vacation or the webinar? From what I’ve seen — from training more than 25,000 communicators in more than 1,000 organizations over 20 years — most folks would choose the webinar. Sign up for our webinar.

Case Study 180

Case Study Training Writing Storytelling 180

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their worth. Talia James-Armand.

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Communications Manager, Livongo. Jake Mazanke.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. See the full webinar and slide deck below. I have to–for this blog, for our podcast, for my e-newsletter, and for class at the University of St. First, I am NOT a trend expert.

Social Media 186

Social Media Trends Marketing Media 186

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Live video is also growing in popularity, and it’s an optimal tool for driving B2B content like webinars and Q&As. Have the influencer be a host for a webinar. Note the common themes and tone on your website, blogs, social posts, and other marketing material. Host a live Q&A on Facebook and Instagram.

Social Media 323

Social Media B2B Media Video 323

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Data-driven insights from communications activity can also become important decision-making inputs for your marketing colleagues, your executive team, and your entire organization.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

JULY 7, 2021

All organizations communicate their vision and product value, but not all communications efforts are effective. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

JULY 13, 2021

NEO Messaging applications for communications & PR pros. Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. How can they help you measure the business impact of communications?

Measurement 195

Measurement How To Analysis Data 195

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Any communication will be far more effective if written clearly and concisely with the key news in the lead. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Executive quotes should add to the story rather than offer meaningless puffery.

SEO 221

SEO Data B2B Writing 221

Shift Communications

APRIL 20, 2015

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. We want to share some more of our Analytics knowledge with you in our free webinar being held tomorrow at 2pm EST/11 am PST. No prior experience with Google Analytics needed.

Analytics 60

Analytics Google Measurement Tools 60

ImPRessions - Crenshaw Communications

JULY 14, 2021

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Set your messaging, write the story. Your messaging and your story are the heart of your PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Here, McCracken talks with PRsay, providing valuable advice for those looking to venture into the AI arena and shedding light on how Microsoft’s own communications team leverages AI tools. 21 at 1 p.m.

Enterprise 183

Enterprise Tools Technology Privacy 183

Communications Conversations

JANUARY 27, 2022

Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country. See the full webinar below, or the slide deck, in case you don’t have the hour. I have to–for this blog, for our podcast, for my enewsletter, for class. So, this year, like last, I chose to present virtually.

Social Media 163

Social Media Trends Media Creativity 163

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

Maxim Behar

JANUARY 16, 2024

Maxim Behar, a Bulgarian entrepreneur and M3 Communications Group, Inc. I am extremely happy; this is undoubtedly a recognition for my entire team at M3 Communications Group, Inc., CEO takes to top spot of the global platform Thinkers 360 of its annual PR ranking.

Groups 59

Groups Interviews Video Social Media 59

Onclusive

JUNE 17, 2020

To that end, we’ve compiled the most effective owned media strategies for the modern communicator. In this two-part blog series, we’ll share proven tactics that have worked for brands of every size and industry. We will also be hosting a webinar on this topic on June 25th, 2020.

Strategy 273

Strategy Media Television Content Marketing 273

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370