Owned Media & The Growth PR Playbook
Onclusive
JUNE 4, 2020
Join this webinar to learn how four of today’s most successful communications executives have leveraged owned media to deliver their brand narrative and drive revenue.
Blogging Communications Webinar Writing 
How to build a compelling business case for PR investments
Onclusive
OCTOBER 19, 2021
Welcome back to our blog series about building a PR business case and securing the investment! Step 5: Write the business case. Register for our webinar below, and you’ll receive our brand-new fillable business case template as a “thank you” for participating. Business case writing best practices. What are the benefits?
How To 
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Why You Need to Put Your Readers and Their Needs First
PRSay
MAY 10, 2022
If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. If you were giving away a Hawaiian vacation to people who signed up for your webinar, which would you lead with? The vacation or the webinar? Sign up for our webinar. when you sign up for our webinar.
Case Study 192
192 
A Quick Guide to Writing Enticing ‘Benefits Headlines’
PRSay
APRIL 29, 2019
Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.” Remember to write a one sentence summary under the headline.
Writing 156
156 
How a PR agency can contribute to your communications strategy, and how to select the right agency for your business
Onclusive
FEBRUARY 9, 2021
A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.
Agency 195
195 
Building a perfect pitch? The story is in the data
Onclusive
JANUARY 26, 2022
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.
Pitching 370
370 
The main challenges for communications teams
Presspage
JUNE 23, 2021
We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.
Communications 210
210 
5 Powerful Owned Media Strategies (Part 2 of 2)
Onclusive
JUNE 24, 2020
In our last blog , we shared some insights on consumer behavior with the media. We will continue that discussion with three more strategies that we’ve seen modern communicators use. The most effective communicators constantly measure their efforts and try to optimize. Seek internal experts. Measure and improve.
Strategy 418
418 
Data-Driven PR Campaign Planning: Part 2
Onclusive
JUNE 9, 2021
Welcome back to our blog series about data-driven PR campaign planning! Set your messaging, write the story. Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Your messaging and your story are the heart of your PR campaign.
Data-Driven PR 370
370 
This Is How You Reach Readers on Smartphones
PRSay
JULY 28, 2021
If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. They’re cooling their heels with your blog post at the doctor’s office — when their name is called.
Mobile 200
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40+ Blogs Marketers Should Be Following
PR 20/20
JANUARY 16, 2023
Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!
Blogging 52
52 
The 22 Responsibilities of PR and What They Entail
Onclusive
NOVEMBER 8, 2023
Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.
Training 195
195 
In PR, Press Releases Still Matter
ImPRessions - Crenshaw Communications
JUNE 11, 2020
Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. Any communication will be far more effective if written clearly and concisely with the key news in the lead. Yet a press release can still offer benefits. Here’s why.
SEO 221
221 
Using Our Voices to Advocate for Diversity and Inclusion
PRSay
OCTOBER 8, 2020
Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. How do I give a voice to others?”
Education 211
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The 21 Responsibilities of PR and What They Entail
Onclusive
AUGUST 9, 2021
Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.
Training 370
370 
How Speaking Opportunities Support B2B Companies
ImPRessions - Crenshaw Communications
JULY 14, 2021
If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.
B2B 334
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4 Tips for Authentic Executive Communications as a Ghostwriter
PRSay
FEBRUARY 5, 2018
We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. But even the most gifted communicators can’t possibly create all the content demanded today.
Communications 149
149 
Microsoft’s Bonnie McCracken on Navigating the AI Landscape
PRSay
SEPTEMBER 11, 2023
ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Here, McCracken talks with PRsay, providing valuable advice for those looking to venture into the AI arena and shedding light on how Microsoft’s own communications team leverages AI tools. 21 at 1 p.m.
Enterprise 186
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How to build brand reputation in an era of greenwashing backlash:?part two
Onclusive
FEBRUARY 14, 2023
Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. If you do it right.
Reputation 195
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Best practices for building a perfect pitch
Onclusive
FEBRUARY 2, 2022
Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection.
Pitching 195
195 
Comms School set to tackle practical communication skills to get ahead in your career
Stephen Waddington
FEBRUARY 14, 2019
Marcel Klebba and I are creating a virtual school to share our expertise in communications. Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. I’ve known Marcel since he approached me for advice on blogging, and then sought help with his dissertation on personal branding.
The main challenges for communications teams
Presspage
JUNE 23, 2021
We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.
Why a business case may be the missing key to securing your PR budget
Onclusive
OCTOBER 12, 2021
If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.
Resources 195
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Monday Roundup: Blogging
Waxing UnLyrical
JULY 28, 2014
Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.
Blogging 76
76 10 Habits Of Highly Successful PR People
ImPRessions - Crenshaw Communications
MAY 3, 2017
Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.
Writing 149
149 
6 Social Media “Musts” for Crisis Communication
Cision
JUNE 8, 2015
The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.
9 Strategies for Building a Winning Professional Brand
PRSay
APRIL 25, 2024
If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience. Seek out relevant courses, workshops, seminars and webinars. You can even start your own publishing platforms, such as podcasts or blogs.
Strategy 87
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How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]
Sword and the Script
FEBRUARY 7, 2017
If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple.
B2B 60
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Letter from the English Lake District: Airbnb guest signs as a communication art form
Stephen Waddington
MARCH 17, 2019
We're planning to show you how build a personal space for your content on the internet and how to make blogging a habit. Comms School is a series of six webinars during March and April to help students and young practitioners get a leg up in their career. It’s free to join and take part. You’ll be very welcome. You’ll be very welcome.
AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh
Onclusive
FEBRUARY 22, 2018
Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.
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12 Ideas for Maintaining an Invigorating Professional Life in 2018
PRSay
DECEMBER 15, 2017
Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.
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Widening the Aperture of Diversity to Include People With Disabilities
PRSay
OCTOBER 23, 2020
Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. I’m writing this blog post from an office adapted for a person with severe vision loss. This year’s theme is “Transforming the Landscape.”
Transportation 159
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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers
Sword and the Script
JUNE 15, 2021
The first step in communications is audience identification. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. less-than half (48%) participate in online communities with their audience. You’ll learn a lot that will inform your writing.
Survey 119
119 Judging A Blog Post By Its Cover
Waxing UnLyrical
NOVEMBER 17, 2010
It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper. D’oh, you say. Preview before you publish.
Blogging 86
86 
6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core
PRSay
SEPTEMBER 1, 2017
Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . In support of this view, Meng et al. 2009; Ragas, Uysal & Culp, 2015).
Ethics 145
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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey
Sword and the Script
FEBRUARY 16, 2021
I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. Write with journalistic ideals.
Government 139
139 
Content Creation 101: Tips for Working With Reluctant Subject Matter Experts
Contently - Strategy
MAY 4, 2023
Their lack of willingness to collaborate can feel disrespectful to your expertise (in communications). Strategies for Working With the Solo Artist Does your solo artist like to present but not write? Or publish part of the cleaned-up transcript of their presentation as a blog post with their byline (if they say it’s okay).
Strategy 126
126 
5 PR Agencies You Should Follow on Twitter
Critical Mention
OCTOBER 14, 2018
Weber Shandwick , “built for the age of perpetual disruption,” is a renowned global communications and marketing services firm with 78 offices around the world. Follow this firm for company news, detailed research reports, upcoming webinars and conferences. Hunter PR is an award-winning agency with offices in New York and London.
Agency 72
72 
House of Style: Q-and-A With AP Stylebook Editor Paula Froke
PRSay
JUNE 18, 2019
She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Of course, many of those texting, tweeting, messaging, blogging, etc., aren’t using any particular style.
Guidelines 154
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The best from Firefly in 2020
PR in High Definition
DECEMBER 17, 2020
Communicating in a global crisis. Effectively communicating in a crisis is tough, as some companies have learnt this year (some better than others). Did you catch our webinar ran by our European PR experts? Employee communications after sudden transformation. Europe: How to get multi-country comms right. Bring it on!
Reputation 133
133 
Doubling Down on Content Marketing: Advice from Best-Selling Author, Joe Pulizzi
MaccaPR
JANUARY 29, 2021
.” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series. In it, he writes that the COVID-19 pandemic has changed the world as we know it. I’m confident his last point is a goal that we can all support! You are simply renting them. Joe Pulizzi.
Ten Reasons PR Pros Should Blog
Waxing UnLyrical
NOVEMBER 10, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!
Blogging 90
90 
Ethics: It’s All About Honesty
PRSay
SEPTEMBER 8, 2017
Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. Deborah Silverman, Ph.D.,
Ethics 142
142 
How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022
wiredPRworks
MAY 23, 2022
Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Her top-ranked blog, wiredPRworks.com, launched in 2006.
LinkedIn 52
52 
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