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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Media monitoring is a must-have for successful PR and communications professionals. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors.

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Is Your Corporate Website Still the Right Place to Designate as Your Crisis Communications Home Base?

Melissa Agnes

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? Why your corporate website should still be used as a crisis communications home base. This is a good question. Instinctive navigation.

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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy. It involves your website.

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Marketing with Messaging Apps

5W PR

As a communication tool , instant messaging can achieve goals in an effective way. In real estate, first-time homebuyers can be invited to events through texts that will serve to guide them through the entire process. The post Marketing with Messaging Apps appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Marketing 107
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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? A personal brand is like any other brand. Own your story.

Brand 189
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The Multi-Industry Benefits of a PR Firm

Victorious PR

PR stands for public relations, and PR is all about communications, persuasion, and image. Partnering with a PR agency can also help you with promotion through things like press releases, shared testimonials, blogs, and reviews. Consequently, if they don’t know what it is, they don’t know they need it (and they probably need it).