5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. A strategic communication approach, clear and consistent, is fundamental. PR experts can help devise communication strategies tailored to assorted investor groups.

Financial 78

Financial Privacy Infographics Leadership 78

Deirdre Breakenridge

APRIL 5, 2019

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach.

Infographics 266

Infographics Communications Leadership Social Media 266

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. It’s defined as the ability to manage your work and life tasks using technology. Communicate. Communication. Make payments.

Communications 100

Communications Training Web Analytics 100

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR? Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Communications Influence with the C-Suite Grew. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 124

B2B Marketing Survey Software 124

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Politics complicated PR and business communications.

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. 1 Visualisation in communication. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

5W PR

NOVEMBER 21, 2023

It provides an avenue for interactive communication with AI , offering a wide array of capabilities. Wolfram The Wolfram ChatGPT plugin is a technological powerhouse. With a basic concept in mind, users can transform their ideas into flowcharts and diagrams, enhancing visual communication.

Travel 78

Travel Hotels Infographics YouTube 78

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. SocialChorus/FirstUp announced an email tool for internal communications. And it’s not just the startups anymore. billion PR software market.

Software 93

Software Banking Technology Data 93

Beyond PR

JUNE 19, 2017

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Blog post explaining new changes. Start with your employees. Key objectives. Requirements.

Communications 69

Communications How To Telecommunications Employee 69

Burrelles Fresh Ideas

APRIL 2, 2024

Sure, the communication landscape has evolved with the rise of self-publishing. These insights form the foundation for our infographic – a must-see for any PR pro! As professional communicators, it’s up to us to continually adjust our targets and tactics, as well as strike a balance between speed and credible, trustworthy news.

Media 103

Media Radio Print Newspapers 103

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Cision

OCTOBER 28, 2015

The numbers don’t lie when it comes to visual content in communications. In communications, concepts are more accessible to our brains when presented visually. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Onclusive

MAY 10, 2018

Jennifer Donovan, founder of San Francisco-based Nova Communications, swears by TweetDeck : “I have columns that keep track of keywords, topics, hashtags, and client Twitter handles. 1– Technological Curiosity. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Tech tools to improve PR performance.

Tools 147

Tools Radio Data Analytics 147

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 100

Engineering Writing Mobile SEO 100

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. B2B prospects want published pricing.

B2B 89

B2B Report Survey Marketing 89

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. Tip #5: Read Creative Blogs. It’s time to expand your reading into the creative realm.

Creativity 150

Creativity Web Social Media Data 150

Prohibition

AUGUST 23, 2023

Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions. Enjoyed this blog, click below to see some of the other blog content we have on our page.

Retail 62

Retail Marketing Advertising Advertising 62

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. When was the last time that you created an infographic? 00:07:24] Your Blog. How many people read the corporate blog?

Facebook 116

Facebook Video Brand Branding 116

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Will a blog post go viral? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Here’s how. Is a tweet less or more likely to work? Graphic design!

Analytics 60

Analytics Viral Social Media Google 60

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. On Tuesday, February 16th, at 8:30 p.m.

Community 150

Community Creativity Content Marketing Infographics 150

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. Landis Communications Inc.’s Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. What types of stories, trends or issues are on your radar now? .

Meeting 69

Meeting Media B2B Transportation 69

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Flack's Revenge

MARCH 4, 2015

It is about communicating clearly and powerfully. Time your Communications. The latest technology and research opens the door to a more nuanced approach. Blog early for links, on the weekend for comments. What other networks and communications vehicles are emerging? Weekend stories get shared more.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. A great blog post can establish trust, but is it really worth someone’s contact information? The content carries a helpful tone, breaking down complex topics into blog posts that fall under 1,000 words.

How To 111

How To Transportation Content Marketing Healthcare 111

Cision

OCTOBER 19, 2015

As the technology has advanced, the role that we all play has also advanced.”. PR professionals are no longer solely responsible for communication. Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. They want to understand people, processes, products and technology.

B2B 100

B2B Infographics B2C Case Study 100

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Read more about how in our second most popular blog post of the first quarter. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. Here’s how.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Shift Communications

OCTOBER 31, 2014

So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Widgets that distribute links – all those spiffy widgets that link back to someone else’s blog or article or event, they’re frowned upon.

SEO 155

SEO Google Web Infographics 155

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Christopher S.

Data 157

Data Data-Driven PR System Analytics 157