OnePitch

AUGUST 3, 2022

Kicking us off for August on Pitches That Placed (PtP) is a case study that landed a placement in Modern Retail. Not only did the placement feature images and logos, but it also took extensive data from the official case study. with your pitch and 3-5 reasons why you believe it worked.

Retail 52

Retail Pitching How To Case Study 52

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics.

B2B 334

B2B Company Case Study Conference 334

Barokas

NOVEMBER 8, 2017

Step 3: Pitch, pitch and pitch some more. The post CanPay Case Study: Making the Most of a Speaking Situation appeared first on Barokas Public Relations. Once we had a healthy list of names, we hit the appropriate channels—email, phone and occasionally, social media. Not bad for a 24-hour trip!

Case Study 74

Case Study Study Conference Banking 74

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or. The results.

Case Study 102

Case Study Internal International Study 102

Communications Conversations

AUGUST 25, 2015

I get the pitches. And, I hear/read about other people getting the pitches. Now, I don’t toot my own horn very often on this blog. In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Influencer outreach.

Case Study 60

Case Study Study Local Twitter 60

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub. PR Tech Sum No.

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Content picks Pitch results.

Brand 147

Brand Branding Reddit Pitching 147

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. The same is true for internal PR or communications teams as they begin a new campaign.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. The same is true for internal PR or communications teams as they begin a new campaign.

How To 203

How To Case Study Meeting Pitching 203

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Please check out the sessions we’ve planned and if you’re interested submit a pitch for a speaking slot.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Cision

JULY 8, 2016

A brand’s voice, whether on social, in emails or across blog posts, communicates its personality through messaging. Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture. To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. Create Suspense.

Case Study 192

Case Study How To Media Pitching 192

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Executive Thought Leadership. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

PR for Anyone

NOVEMBER 4, 2021

On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. Read through these to get inspired on what you can pitch the media, today! In fact, the pitch was “Yes! So I want to invite you to head over to my blog at. PR FOR ANYONE.

Examples 130

Examples Pitching YouTube Video 130

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand. IF you do it.

Publicity 130

Publicity YouTube Advertising Advertising 130

Sword and the Script

JANUARY 23, 2024

An industry-focused blog, your own research reports, and contributing articles to trade publications are proven ways to do it. Thought leadership helps prospective customers become aware of the problem – and without feeling like they are getting a sales pitch.

B2B 102

B2B Study Company Leadership 102

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell people in your newsletter, tell people on, you know, you can do a blog post about it. So pitch, pitch, pitch, and let me know all of your success stories.

Tools 130

Tools How To Publicity Interviews 130

Flack's Revenge

SEPTEMBER 15, 2020

And PR success comes more easily with sales success, case studies, and testimonials from happy customers. As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric. It is hard to sell when no-one has heard of you. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. It works as an on-ramp for formal case studies too. Then your heart sinks.

B2B 60

B2B Blogging How To Media 60

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. When Verizon pitched me initially on this event, I was kinda perplexed.

Case Study 131

Case Study Wireless Company Local 131

PR for Anyone

AUGUST 18, 2022

Here’s a short video I did on how to position yourself as the expert: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It’s just amazing.

Media 130

Media Nonprofit Pitching Television 130

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet. Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

The Proactive Report

JANUARY 21, 2017

It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. Read their blog. Since I now have a blog about PR and technology, I’m on lists like Cision. I get the most bizarre pitches that have less than nothing to do with what I write about. Do your Homework.

How To 100

How To Media Case Study Resources 100

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Public Relations Sydney

OCTOBER 12, 2014

Case studies Case studies are short explanations of a project or issue your charity has worked on. Case studies are a great way to showcase the great work the charity is doing as well as promote the charity. Case studies are also an effective tool to encourage people to donate or support the charity.

Case Study 90

Case Study How To Study Pitching 90

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Both CRM Hubspot and customer service software provider Zendesk create customer case study videos with high production value that live on dedicated YouTube channels, like Hubspot’s YouTube Customer Success Stories Channel. The video stories are shared on all other social channels. React to news in real time.

B2B 170

B2B Social Media Media Education 170

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc.

Social Media 83

Social Media Pitching Media LinkedIn 83

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox.

Measurement 120

Measurement Case Study Pitching Agency 120

Shift Communications

OCTOBER 18, 2022

That’s a press release, case study or blog that should be published. We want to hear your stories, experiences and “a-ha moments” that will help our pitches stand out. It’s a personal passion not relevant to the business (or media). So, to sum up, thought leadership strategy is both an art and science.

Leadership 78

Leadership Strategy How To Data 78

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc.

Social Media 60

Social Media Pitching Media LinkedIn 60

prTini

AUGUST 29, 2014

32 Web Writing Tips for Better Blogging and Social Media Posts. 5 Resources to Help You With Your Pitch. Want more PR case studies delivered directly to your inbox? The post 5 PR Pitching Resources + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. 11 Ways to Avoid Burnout.

Resources 55

Resources Pitching Case Study Instagram 55

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. Our traffic logs show that bad pitches get more traffic than our how-to articles. When a pitch is outed, it’s being cached in Google…multiple times…as people pass these stories around like joints at Woodstock. We''re hoping for a bad pitch intervention.

Pitching 68

Pitching Case Study Print Google 68