ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet. Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. Read their blog. Since I now have a blog about PR and technology, I’m on lists like Cision. A few minutes reading my blog would avoid that.

How To 100

How To Media Case Study Resources 100

Communications Conversations

FEBRUARY 21, 2020

Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. Blog post research. Walk dog. .:

Social Media 157

Social Media Media LinkedIn Tourism 157

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. This resulted in us forming a variety of clubs.

Local 52

Local Case Study Nonprofit Healthcare 52

PR for Anyone

MARCH 30, 2022

Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza.

Advertising 130

Advertising Advertising Publicity YouTube 130

PR in High Definition

MARCH 24, 2020

Success is different in every country – six pieces of coverage per quarter in Belgium may not compare in numbers to Italy’s 20, but given Belgium’s smaller media landscape, the fierce commitment to local stories only, and the focus on quality over quantity, the six hits in Belgium may be equally as impressive as Italy’s haul.

Local 48

Local Case Study Agency Resources 48

Sword and the Script

SEPTEMBER 24, 2019

A much better way to engage and win new business is to create your own opportunities by targeting companies that are an excellent fit for your services and then pitching them creative ideas and solutions, that demonstrate your expertise so that they’ll engage with you on that idea or to help them develop and execute others.

Agency 64

Agency Software Enterprise Marketing 64

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. PR FOR ANYONE. The system works!

Pitching 130

Pitching Television Media Real Estate 130

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. The kids were fascinated by the snakes, and the snake man didn’t disappoint with a chat that would check blogs in both entertainment and reptilian education. The PR Stunt that Saved Batman for Generations.

Publicity 86

Publicity Radio Crisis Crisis Communications 86

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

OCTOBER 30, 2018

Our PR team pitched to business publications in each city, leading to placements such as Boston’s American Inno and Indianapolis’ TechPoint. Included in the vendor comms was a PR kit personalized for those included in the report, including a custom badge highlighting the award, and a prewritten press release and blog announcement.

Software 56

Software Report Data Strategy 56

ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. But “hyperlocal may be the new global.”

Local 136

Local Case Study Consumer Reputation 136

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

How To 198

How To Real Estate Web Case Study 198

Ethical Voices

AUGUST 1, 2022

We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. Would your friends and family be pleased or local politicians, anybody in society, outside stakeholders, would they be okay with what we’re doing?” It was not received well.

Ethics 71

Ethics Agency Journalism Corporate 71

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Favorite a user’s tweet. Retweet a user. Add the user to a list.

How To 198

How To Instagram Social Media LinkedIn 198

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

Real Estate 57

Real Estate How To Web Case Study 57

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. By Karuna Tsang, Associate Account Director.

Pitching 28

Pitching Analysis Local Case Study 28

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Favorite a user’s tweet. Retweet a user. Add the user to a list.

How To 57

How To Instagram Social Media LinkedIn 57

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Thread contributed content into blog posts. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60