PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Positive content is more viral. And don’t check your phone whilst writing it- resist the urge, if you can. Nowadays, attention span is one of the scarcest commodities we have in modern society.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Karen Freberg

APRIL 9, 2023

However, what if you write, sing, and release a song that was featured for a short second in the movie to make it go viral? Brands jumped all over this – along with users – as it was being discussed across the board on and offline. Thanks and have a great day!

SMB 52

SMB Viral Creativity Course 52

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content. Write the right, expertly crafted content.

SEO 125

SEO Google Hotels Strategy 125

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Not only is he a sharp emerging marketer, he’s an NCAA baseball player , and he knows something about going viral : A couple of years ago, he made a TikTok video of himself throwing a football over his house and catching it.

Consumer 80

Consumer Marketing Television Viral 80

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity.

Pitching 272

Pitching Viral Interviews Education 272

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below. How do you come up with ideas?

Video 153

Video B2B Film Marketing 153

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Before Writing a Press Release. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

NOVEMBER 26, 2018

influencers) over brand advertisements. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Working with credible influencers who are trusted amongst an audience allow brands to bypass the adblocking obstacle and better connect with buyers on social media.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. Engagements.

Journalism 163

Journalism Viral Writing Report 163

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Competition is fierce in this always-connected, digital world. Upworthy’s target audience is quite general: all Americans.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. What’s your niche? agency, media and. Do you have the right operational business know-how?

Travel 281

Travel Technology Conference LinkedIn 281

Stephen Waddington

FEBRUARY 10, 2019

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s an issue I explored in a blog post this week. ?? It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships.

Viral 68

Viral Journalism Analytics Case Study 68

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. Let’s say you sell human resources software solutions, and you want to hit the mark with your blog’s content. Also, comments on industry-related blogs can also provide ideas for your content.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. It’s easier than ever to do this by using a WordPress blog or a Medium site. Research journalists that write about your competitors and follow them on Twitter.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. It’s easier than ever to do this by using a WordPress blog or a Medium site. Research journalists that write about your competitors and follow them on Twitter.

Media 40

Media Viral SEO Engineering 40

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. Videos reach a wide audience and communicate your brand’s story effectively through various social channels. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Write for the Platform. In summary, if your message is worth writing, it’s worth sharing. Well, let us catch you up!

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

ReimaginePR

SEPTEMBER 26, 2016

I’m startled whenever I come across blog posts containing only 300 words or less. I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. But don’t simply post a link on your Facebook page and expect for it to go viral. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. For insight, we spoke with Courtney Lopez , who along with with her husband Chris, blogs at Courtney’s Sweets and Know Your Produce. Sally has ONE viral post that brings in all those views.

Pitching 120

Pitching Instagram Viral YouTube 120

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content. SCHEDULE A DEMO.

Data 60

Data SEO Engineering Strategy 60

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct? Lead with humanity.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company.

Social Media 106

Social Media Media Viral Facebook 106

Critical Mention

SEPTEMBER 19, 2018

They’re prepared for a crisis to go viral. During a crisis, responsiveness is key to protecting your brand’s reputation. It’s gotten increasingly more complex with social media because it can go viral. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

How To 61

How To Media Crisis Crisis Management 61

Beyond PR

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. Let’s say you sell human resources software solutions, and you want to hit the mark with your blog’s content. Also, comments on industry-related blogs can also provide ideas for your content.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Bonus: Being entertaining helps make you memorable.

Social Media 83

Social Media Pitching Media LinkedIn 83

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Are you playing a long game and saying, “We need to write more about these things or potentially engage with these writers,” or is there other things? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine. Pack Up the Trunk.

Blogging 215

Blogging Company Engineering Airlines 215

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Bonus: Being entertaining helps make you memorable.

Social Media 60

Social Media Pitching Media LinkedIn 60

Prohibition

SEPTEMBER 20, 2019

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand.

Marketing 48

Marketing Social Media Instagram Advertising 48

ReimaginePR

JUNE 10, 2015

That’s why I decided to write about it, to see what a difference a year makes. The casual spontaneity and lack of branding were part of the mass appeal. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Not only can an outbreak like this happen again, but it most certainly will.

Video 120

Video Government Healthcare Viral 120

NewsWhip

DECEMBER 14, 2022

In our October edition of the top brand stories we highlighted how Elon Musk steered conversations about Twitter online, with the media reporting broadly about the unfolding situation since he acquired the platform. We can’t forget about the other top brand stories for November. Here are the other brands that stood out. .

Brand 78

Brand Branding Google Instagram 78

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. The story generated millions of positive news impressions for the brand and this truly special employee.”. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Client: McDonald’s.

Print 60

Print Media Travel Wireless 60