Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content.

Pitching 40

Pitching How To eBook Blogging 40

PR Fuel

SEPTEMBER 16, 2021

When you write a blog post or article, always include a CTA that takes the reader to a related article, product, service, or sign-up. Writing a compelling CTA isn’t rocket science, but it does take some creativity. Download the app. Contact us. Here are a few ways to use CTAs to spread brand awareness.

Writing 87

Writing Resources Social Media Creativity 87

Beyond PR

JULY 20, 2016

Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. As a brand communicator, you’re not just presenting facts, you’re telling a story. Check out Content Tips for Adding Creativity in More Conservative Niches. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

OCTOBER 3, 2017

How Long Should a Blog Post Be? [A For example, applying that concept in context of this blog, Sword and the Script , the 5-why sequence is as follows: a) I want to blog about B2B marketing and PR. If you enjoyed this post, you might also like: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Contently - Strategy

MAY 9, 2024

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Writing a white paper is not the same as writing a blog.

Writing 119

Writing Case Study Study Brand 119

Beyond PR

AUGUST 24, 2016

Try looking at hashtags and accounts like #URGHARO or @Profnet to see when a journalist not typically on social is using a platform to find a source for their story, and if your brand might be a fit. She believes the key to successful content is balancing creativity, analytics and commonsense.

Social Media 40

Social Media Study Media Groups 40

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

Analytics 78

Analytics Digital PR Storytelling Local 78

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Earned Media Estuary.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PR Fuel

AUGUST 7, 2018

I preferred the edge-of-your-seat thrill of winging a blog post, press release, or even a story I was writing. This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. Then write following the sequential order. Why Press Release Outlining is Vital. Following Form.

Writing 40

Writing How To Report Comparison 40

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Believe it or not, financial content for a bank can be fertile ground for creativity. Believe it or not, financial content for a bank can be fertile ground for creativity.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

OCTOBER 25, 2023

Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information. Content here should foster this budding curiosity and introduce your brand’s offerings.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Shift Communications

NOVEMBER 19, 2014

This blog post will disappear in 10 … 9 … 8 …. Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? We downloaded the app anyway, and before we knew it, we were hooked. Aka this was the jackpot for brands.

Brand 148

Brand Branding Sports B2B 148

wiredPRworks

OCTOBER 9, 2021

Gratitude, nature, creativity, and music do the trick. Make sure you have someone who can monitor it for you and can communicate with your contacts while you’re away. I’ve made conference calls from quiet laundry rooms, written blog posts in local libraries, and managed interviews [with a driver] on busy expressways.

How To 98

How To Social Media LinkedIn Instagram 98

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? Leverage your followers across branded social networks with actionable language, intriguing visuals, and a link back to the landing page. If you’ve featured key brands or influencers, ensure you tag them, and ideally, they will share with their networks too.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

AUGUST 4, 2015

Want to see what Cision uncovered from the thousands of news sites, blogs and social networks it analyzed? Cision’s “Social Media and the MMR Vaccine: Conversations and Controversy” white paper analyzes media coverage by brand, share of voice, thematic positioning and market opportunities.

Radio 120

Radio Interviews Print Travel 120

PR 20/20

JULY 11, 2017

As a simple example, take into account the amount of time it takes to produce a blog post. According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. Davis recommends that marketers should work to enhance promotion plans by distributing content in the following tiers: Start with relevant, owned contacts.

eBook 43

eBook How To Pinterest Examples 43

Sword and the Script

NOVEMBER 19, 2016

According to Adweek the title is brand new to IBM and signifies the growing importance of marketing in the company. And that’s the theme for this week’s vetted roundup of Unscripted Marketing links [UML] – the CMO and the challenges, the creativity and a key to success. 1) The Creative CMO goes Back to the Future. 3 [sic].”.

Marketing 60

Marketing B2B Creativity Analytics 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MAY 24, 2018

The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other. Contact downloaders. Blog subscribers. Media contacts. What keeps them loyal to a brand? Engaged contact database. Established blog. Tradeshow leads. Social followers.

Marketing 40

Marketing Comparison Internal International 40

Communications Conversations

APRIL 4, 2016

These brands are thinking about their newsroom differently. Blog posts, on the other hand, tend to be more visual. But, they do it in a way that looks and feels like a blog post. It links to another, more “fully-featured” blog post around the same topic at the bottom of each release. They include infographics.

Corporate 60

Corporate Strategy Pinterest Web 60

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

OCTOBER 30, 2018

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Your blog is one example, but don’t just restrict it there – try pinning it on Pinterest, for example, or sharing snippets of it on Twitter. Would you open it?

Communications 40

Communications Pitching Writing Social Media 40

PR Fuel

DECEMBER 11, 2018

Hiring the Right Customer Service Agents to Represent Your Brand. In the past, I’ve spent some time talking about the importance of training your employees to be brand ambassadors. This will help them represent your brand correctly while at work and away from the office. Simply put, your employees should be your best marketers.

Training 40

Training Employee Customer Service Crisis 40

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask.

Strategy 120

Strategy How To Data Infographics 120

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. Just give them enough information to pique their interest and get them to contact you for more information. Be creative. But what I did is no different than what I’m unfortunately seeing on a regular basis with other press releases, blog posts, emails, and so on.

Writing 118

Writing Newspapers Report Data 118

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40