Rock the Status Quo

JUNE 14, 2015

Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. Sensory branding is an emerging marketing tactic that helps create emotion using more than just one sense – it creates an emotional reaction that is linked to that brand.

Blogging 100

Blogging eBook Advertising Advertising 100

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. 3 ways your brand can level up its SEO strategy. The biggest mistake brands make with SEO?

SEO 118

SEO Strategy Brand Branding 118

Communications Conversations

MARCH 8, 2019

For years, Lee Odden has been giving away his tips, tricks and best practices when it comes to digital marketing on the Top Rank blog. For years, I have been doing the same thing on this blog–and now, on the Talking Points Podcast and e-newsletter. A couple weeks later, they click on a blog post you share they found interesting.

eBook 102

eBook LinkedIn Brand Branding 102

Doctor Spin

JANUARY 2, 2024

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. link] Learn more: The Magical PR Strategy Question Subscribe and get a free ebook on how to get better PR ideas. Know your brand audience.

Strategy 52

Strategy eBook Journalism Resources 52

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR for Anyone

NOVEMBER 2, 2021

Put in a header photo that is aligned with your brand. It’s off-brand and you will confuse people. Don’t use a picture with your kids (unless your branding is “The Family Realtor”). The “Featured” section is a great place to put videos, pdfs, or eBooks about what you do. If you sell luxury homes, put that type of image.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

5W PR

JANUARY 12, 2024

Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. Co-create informative content such as ebooks, whitepapers, or webinars that provide value to the audiences of both parties.

B2B 78

B2B Creativity Case Study B2C 78

Doctor Spin

FEBRUARY 26, 2024

Learn more: The Golden Rule of Persuasion Subscribe and get a free ebook on how to get better PR ideas. Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Please support my PR blog by sharing it with other communication professionals. link] 2 Bargh, J.

eBook 52

eBook Journalism Course Examples 52

PR 20/20

APRIL 29, 2023

Subscriber A Subscriber is someone who has opted in to hear more from you by signing up for your blog or newsletter. Associations may mark contacts as MQLs after they’ve downloaded a piece of content , like an ebook or whitepaper, frequently engaged on their forum, or registered for an event, such as a webinar.

eBook 84

eBook How To Examples Groups 84

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. An executive leader can go a step further in embracing transparency by releasing a regular video blog.

Case Study 178

Case Study SEO Film Video 178

Doctor Spin

NOVEMBER 29, 2023

Learn more: Existentialism for PR Advisers Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. Convey PR messages of how all brands, without exception, can rid themselves of dishonesty and incompetence. 2023, November 27).

Wikipedia 52

Wikipedia eBook Education Pitching 52

Doctor Spin

MARCH 1, 2024

Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands. Learn more: Where To Find Public Relations Entry-Level Jobs Subscribe and get a free ebook on how to get better PR ideas. Please support my PR blog by sharing it with other communication professionals.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. As a communicator, you relied on impressions metrics, like how many articles were written about your brand or overall readership of those publications. For additional details, graphs, and insights on utilizing PR attribution in your business, download our eBook today.

Tools 170

Tools eBook System Data 170

5W PR

DECEMBER 22, 2020

The first is an offer of a free eBook. Once valuable, they’re more like blogs today and have fallen largely out of favor. Getting noticed above the others is important, as is producing lead magnets that help a brand sustain consumer interest. The question they faced was similar – do we remagnetize and, if so, how?

eBook 88

eBook Consumer Blogging Study 88

PR 20/20

JANUARY 9, 2023

Today’s customer wants to be informed before making a purchase decision and look to brands that offer the right resources to match their needs. By providing the right resources at the right time, your brand is establishing trust with potential customers (even if you haven’t spoken to them yet!). Subscribe for more marketing insights.

Comparison 87

Comparison Resources eBook Case Study 87

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. For example, a well-known e‑commerce brand invested heavily in link building, believing it would drive its online presence and increase sales. Please support my blog by sharing it with other PR- and communication professionals.

Digital PR 83

Digital PR SEO Engineering eBook 83

PR 20/20

NOVEMBER 16, 2022

According to HubSpot , a landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook or guide. There are several different types of marketing campaigns that can benefit from a landing page, including: Ebooks or whitepapers. Increase brand value.

eBook 69

eBook Tools B2B Examples 69

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 66

eBook Video YouTube SEO 66

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cobblestone pieces might be a short video or image from your press release, or a blog post incorporating quotes, etc.

How To 100

How To eBook Content Marketing Social Media 100

Doctor Spin

NOVEMBER 29, 2023

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions. Please support my blog by sharing it with other PR- and communication professionals.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Solo PR Pro

APRIL 25, 2023

Imagine walking into a store to buy a brand-new appliance. On this blog, we have addressed contracts often. We wrote an entire ebook called Get It In Writing to help solo and small PR agencies through the contract process. You discuss the price and delivery details and walk out of the store.

Writing 85

Writing eBook Small Business Agency 85

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Applied Economics Letters, 14, 307 – 310.

Journalism 52

Journalism Ethics Analysis eBook 52

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

Presspage

APRIL 1, 2019

PR is all about situating your brand within the bigger picture. Obviously, every brand is different, but there are some common components shared by all successful PR strategies. If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Assessing the situation. Setting up goals and objectives.

eBook 60

eBook How To Measurement SEO 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. For example, even though they link back to blog posts on Zendesk’s page, the substance of the post focuses so much on the client LendUp that it almost amounts to a feature story. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

Doctor Spin

NOVEMBER 30, 2023

link] Learn more: Cognitive Dissonance: Mental Harmony Above All Else Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. The Return of the Repressed: Dissonance Theory Makes a Comeback. Psychological Inquiry, 3, 303–311.

Handbook 52

Handbook Journalism Comparison eBook 52

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. One of the most important goals a company should always maintain is to have a strong brand presence. Further Engages Audiences . Improves Content Strategy.

Marketing 89

Marketing eBook Pitching Radio 89

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Guest Post by Monika Jansen.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

SEPTEMBER 3, 2015

Schedule Your Blog Posts. I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write.

Communications 120

Communications How To eBook Training 120

Doctor Spin

DECEMBER 3, 2023

Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” European Journal of Social Psychology , 36 2, … Continue reading Learn more: Priming in PR: The Subtle Art of Pre-Suasion Subscribe and get a free ebook on how to get better PR ideas. Primes as hidden persuaders.

eBook 52

eBook Journalism Examples Resources 52

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. Jim Hawker, co-founder of Threepipe discusses his experience in hiring new talent and skills in order to offer and run fully integrated campaigns for brands.

eBook 120

eBook Print Conference Measurement 120

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Put a name to a face.

Marketing 75

Marketing eBook Case Study Measurement 75

PR 20/20

DECEMBER 14, 2022

What about the blog posts we published? Blog articles. Ebook or manual. If your marketing dollars are primarily going towards blogging (TOFU), don’t expect sales-ready prospects contacting your sales team (BOFU). A breakdown of the campaign’s best-performing assets (landing page, blog post, etc.) Source: HubSpot.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Critical Mention

JULY 31, 2019

Marketers read and analyze data to determine how to better reach potential customers and generate interest, while public relations experts craft brand stories and create relevant content to shape an organization’s public image. A Clear Brand Message and Identity. Here are three reasons why: 1.

Marketing 68

Marketing SEO Guidelines eBook 68

Doctor Spin

MAY 30, 2023

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. Please support my blog by sharing it with other PR- and communication professionals.

Publicity 52

Publicity eBook Ethics Resources 52