Communications Conversations

MARCH 8, 2019

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information and data away–for free. For years, Lee Odden has been giving away his tips, tricks and best practices when it comes to digital marketing on the Top Rank blog. They then follow you.

eBook 102

eBook LinkedIn Brand Branding 102

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. 3 ways your brand can level up its SEO strategy. The biggest mistake brands make with SEO?

SEO 118

SEO Strategy Brand Branding 118

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

PR for Anyone

NOVEMBER 2, 2021

Put in a header photo that is aligned with your brand. It’s off-brand and you will confuse people. Don’t use a picture with your kids (unless your branding is “The Family Realtor”). The “Featured” section is a great place to put videos, pdfs, or eBooks about what you do. If you sell luxury homes, put that type of image.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

Doctor Spin

MARCH 1, 2024

Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. An executive leader can go a step further in embracing transparency by releasing a regular video blog.

Case Study 178

Case Study SEO Film Video 178

5W PR

DECEMBER 22, 2020

The first is an offer of a free eBook. Once valuable, they’re more like blogs today and have fallen largely out of favor. Getting noticed above the others is important, as is producing lead magnets that help a brand sustain consumer interest. The question they faced was similar – do we remagnetize and, if so, how?

eBook 88

eBook Consumer Blogging Study 88

PR 20/20

JANUARY 9, 2023

Today’s customer wants to be informed before making a purchase decision and look to brands that offer the right resources to match their needs. By providing the right resources at the right time, your brand is establishing trust with potential customers (even if you haven’t spoken to them yet!). Subscribe for more marketing insights.

Comparison 87

Comparison Resources eBook Case Study 87

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cobblestone pieces might be a short video or image from your press release, or a blog post incorporating quotes, etc.

How To 100

How To eBook Content Marketing Social Media 100

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands.

Journalism 52

Journalism Ethics Analysis eBook 52

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Builds a Strong Brand Presence. Further Engages Audiences .

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry.

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

SEPTEMBER 3, 2015

Schedule Your Blog Posts. I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write.

Communications 120

Communications How To eBook Training 120

Presspage

APRIL 1, 2019

PR is all about situating your brand within the bigger picture. Obviously, every brand is different, but there are some common components shared by all successful PR strategies. If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Social media. Assessing the situation.

eBook 60

eBook How To Measurement SEO 60

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Follow her on social media. Here’s where you should be putting your energy.

Marketing 120

Marketing Comparison eBook Social Media 120

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Doctor Spin

NOVEMBER 29, 2023

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Some experts will go for the easy route by simply presenting themselves as such on social media. Please support my blog by sharing it with other PR- and communication professionals. What does thought leadership entail?

Leadership 52

Leadership Strategy Wikipedia eBook 52

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. Your Customers. It’s only getting worse.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PR 20/20

DECEMBER 14, 2022

What about the blog posts we published? Blog articles. Ebook or manual. If your marketing dollars are primarily going towards blogging (TOFU), don’t expect sales-ready prospects contacting your sales team (BOFU). A breakdown of the campaign’s best-performing assets (landing page, blog post, etc.) Source: HubSpot.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry.

Marketing 68

Marketing eBook Case Study Measurement 68

Doctor Spin

MARCH 20, 2023

From product descriptions and marketing materials to news articles and social media posts, AI-powered content generation tools are rapidly streamlining content production and allowing companies to maintain a consistent presence across multiple platforms. Many brands are likely to produce vast amounts of AI-generated content.

Corporate 52

Corporate eBook Tools Data 52

ReimaginePR

MAY 16, 2016

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. Let’s take a look at the metrics you should be focusing on anytime you’re building awareness for your brand or cause. White paper or ebook downloads.

Analytics 136

Analytics eBook Measurement Google 136

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. You may hear some complain micro influencers are not as savvy about the needs of the brand.

Measurement 95

Measurement eBook Tools Survey 95

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry.

Marketing 60

Marketing eBook Case Study Measurement 60

Doctor Spin

DECEMBER 3, 2023

Priming subtly shapes the audience’s perceptions, attitudes, and expectations even before the main message is delivered by carefully sequencing various PR actions, such as media releases, social media engagement, and public events. On the development, mechanisms, and ecology of nonconscious social behavior. Amazon.co.uk.

eBook 52

eBook Journalism Examples Resources 52

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. You can also get a copy of our free ebook: " Setting Up a PR Plan ". Utilizing media outlets in this way is important for attracting more potential customers or clients while creating brand awareness.

Strategy 76

Strategy eBook Consumer Fashion 76

PR Fuel

JULY 12, 2020

Communication is a skill that you can never be complacent with if you’re trying to grow your brand. In the age of social media, you might not have ever considered just how valuable something like an online press release can be. People will also trust your brand more when reputable publications write about you.

SEO 69

SEO Engineering Web eBook 69

Doctor Spin

APRIL 5, 2023

The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. One of the most significant advantages of PR is increased brand awareness. Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe now and get a free ebook on how to get better PR ideas !

B2B 52

B2B Strategy eBook Small Business 52

Shift Communications

NOVEMBER 13, 2014

W hether you’re a start-up getting ready to introduce yourself to the industry or a well-established brand unveiling a new chapter, there are several ways to draw early interest to help bolster your launch. But you’d be surprised to know how many brands get awfully quiet when they’re not in the middle of announcing something new.

How To 117

How To eBook Leadership Social Media 117

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. The Impact of Effective PR on Small Business Success When implemented effectively, PR can have numerous benefits for small businesses: Increased brand awareness —One of the most significant advantages of PR is increased brand awareness.

Small Business 52

Small Business Strategy eBook Reputation 52

Shift Communications

AUGUST 22, 2016

Organic social media reach continues to decline towards zero ; social media marketers respond by posting ever-more content. We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff.

Analysis 60

Analysis eBook Analytics Study 60

Beyond PR

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. Your Customers. It’s only getting worse.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Public Relations Sydney

OCTOBER 12, 2014

Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media.

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Case Study How To Study Pitching 90