Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Rock the Status Quo

JUNE 14, 2015

Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. Sensory branding is an emerging marketing tactic that helps create emotion using more than just one sense – it creates an emotional reaction that is linked to that brand.

Blogging 100

Blogging eBook Advertising Advertising 100

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. A: It should come as no surprise that our blog is the center of our inbound approach.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cobblestone pieces might be a short video or image from your press release, or a blog post incorporating quotes, etc.

How To 100

How To eBook Content Marketing Social Media 100

Critical Mention

JULY 31, 2019

For instance, Content Marketing Institute found that 90 percent of the most successful B2B content marketers prioritize their audience’s informational needs over their own sales/promotional message. Marketing has typically owned SEO inside organizations, but PR can play a significant role.

Marketing 68

Marketing SEO Guidelines eBook 68

PR 20/20

JANUARY 9, 2023

Today’s customer wants to be informed before making a purchase decision and look to brands that offer the right resources to match their needs. By providing the right resources at the right time, your brand is establishing trust with potential customers (even if you haven’t spoken to them yet!). Subscribe for more marketing insights.

Comparison 87

Comparison Resources eBook Case Study 87

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. This is a common question we hear as an inbound marketing agency. Editing content is not only okay—it’s preferred. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Our answer?

SEO 52

SEO Google Engineering eBook 52

Cision

SEPTEMBER 21, 2016

Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Other Types of Content. their value.

Marketing 120

Marketing Comparison eBook Social Media 120

ReimaginePR

OCTOBER 10, 2016

Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Let’s talk about why video is so effective and how to make it work for your brand. Why Video Marketing is Important. Video is an essential part of your content marketing strategy.

Video 120

Video Strategy YouTube Marketing 120

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Builds a Strong Brand Presence. Improves Content Strategy.

Marketing 89

Marketing eBook Pitching Radio 89

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. February: Strategize Your Blog Content for the Future. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Presspage

APRIL 15, 2019

download our free ebook on the role of SEO in PR. There are some key phrases you’ll need to understand as you begin your SEO approach: Search rankings determine where your content appears in the search results for specific keywords. Branded content in your online newsroom or corporate blog can have a positive impact on SEO.

SEO 60

SEO Engineering eBook Google 60

PR 20/20

JANUARY 17, 2023

Find out what they do and don't like on your site and how they interact with current content offerings. These might include: Top visited blog posts or site pages. Most downloaded content pieces. Most shared posts / content pieces. These touch points (web pages) should provide the most substantial content pieces.

Strategy 52

Strategy How To Technology B2B 52

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. Humanizing your brand is essential to its success.

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

PR Fuel

JULY 12, 2020

Communication is a skill that you can never be complacent with if you’re trying to grow your brand. There are lots of benefits you’ll observe when you start using this marketing tool. Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful.

SEO 69

SEO Engineering Web eBook 69

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Talk to Us !

Infographics 69

Infographics Data Case Study Content Marketing 69

The Resolution Blog

JANUARY 8, 2018

Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? Don’t miss out download now.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JUNE 14, 2016

Instead, what I mean by this question is, in addition to the profit from products and services, should marketing also earn money by virtue of marketing? Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event.

Marketing 60

Marketing Conference Software B2B 60

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Content Factors. Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Shift Communications

SEPTEMBER 25, 2015

As an example, here’s a look at SHIFT’s top queries: Examining search queries and keywords not only is a great way to find out where your site content is successful but also as an indicator of what people are interested in learning more about. Hint: This is where the content marketers come in. Time for a blog post or eBook!).

SEO 60

SEO eBook Analytics Google 60

Shift Communications

JANUARY 25, 2016

This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. They started off with a very direct application of “listen to the customer,” and answered customer questions in-depth on the blog.

Content Marketing 60

Content Marketing System Google Data 60

PR 20/20

JANUARY 19, 2023

If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. It also gives you the opportunity to personalize your content marketing for different audiences.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

Brand 246

Brand Branding eBook Leadership 246

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. 3: Content Marketing Institute.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Ebooks and Whitepapers. What is content marketing? Which is better?

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Contently - Strategy

OCTOBER 4, 2023

As content professionals, we’re sold on the critical role content plays in driving brand awareness, customer engagement, and revenue. To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. But what do our peers think?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Solo PR Pro

SEPTEMBER 16, 2014

For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As Heather blogs at prTini. Free ebook: “Get It in Writing!”.

Skype 77

Skype Transportation eBook Twitter 77

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

PR 20/20

SEPTEMBER 11, 2018

Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+ marketers to learn the tools and materials needed to build the best content marketing strategies.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. Best Practices For PR Content. Set content marketing goals. Develop a sound content strategy.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

Sword and the Script

FEBRUARY 3, 2018

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Does Blockchain Really Have Marketing Potential?

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62