Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Deirdre Breakenridge

MAY 25, 2018

A Guest Post By Abby Bacardi, American University Student, PR Expanded Blog Post Winner. The role of technology in our digital age is more apparent than ever. As a millennial who has grown up surrounded by technology, I have felt how its presence can damper our individuality.

Creativity 171

Creativity Technology Social Media Travel 171

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Policies Employee 156

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’m able to catch up on what’s new in technology by walking through the exhibit hall. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

Barokas

APRIL 16, 2019

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. There are countless technology companies that have grown slowly, or not reached the billion-dollar mark, but will still stick around for the long haul. They dream big – and aim high. Everyone wants to be a unicorn.

How To 102

How To Crisis Internal International 102

Scott Public Relations

MARCH 4, 2020

You can learn more about the policy issues of income inequality, healthcare, and more, and how we can strive to address them, in the upcoming book Magenta Nation , written by Joy Scott. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 69

Healthcare Insurance Insurance Policies 69

The Hoffman Agency

JULY 21, 2020

By Kyra Hanson, Intern. As a result, I always had a book in my hands. In a world that is constantly propelled by technology, it is essential to have storytellers who can communicate to businesses and individuals how technology can add value to their work and lives.

Storytelling 59

Storytelling Technology Internal International 59

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Deirdre Breakenridge

FEBRUARY 26, 2018

By involving your employees, those who become your internal brand ambassadors , you show the human side of your brand. By sharing their stories, it encourages women to pursue a career in technology. Interview them on your company’s blog and invite them to write for you. You show that you care. Are they engaged? Interested?

Brand 256

Brand Branding Social Media Employee 256

David PR Group

JUNE 27, 2014

To its credit, Uber did start a Miami page on its blog site. During our conversation, I countered that while I, too, am a PR traditionalist, I’m not so sure that Lyft and Uber did anything incorrectly — despite not following the PR 101 text book. Here’s why: Disruptive technology merits disruptive PR. www.davidpr.com.

Technology 40

Technology Local Crisis Management Crisis Communications 40

PR in High Definition

JANUARY 31, 2023

Although the technology and application aren’t firmly established and people are slow on the uptake, we can already see some of the ways that it could revolutionise the world, especially for our ability to communicate with one another. There’s no denying that the potential is enormous. The possibilities this opens up are immense.

Communications 62

Communications Technology Employee Meeting 62

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

JULY 14, 2020

Some of them haven’t picked up a marketing book (let along comms) in 20 or more years. Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless.

Survey 135

Survey Measurement System Education 135

Solo PR Pro

MAY 17, 2022

She had always been interested in the labor movement and migrant worker issues — one of her favorite books in ninth grade was about Cesar Chavez — so she enrolled at Cornell University, where she earned a master’s degree in industrial and labor relations. As Steigman Communications has evolved, so too has technology. Solo PR Pro No.

Meeting 98

Meeting Agriculture Energy Travel 98

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! Want to learn how Presspage can support controling your brand narrative?

Brand 78

Brand Branding Storytelling Software 78

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. The Book of Joy is a conversation between Archbishop Desmond Tutu and His Holiness the Dali Lama.

Ethics 108

Ethics Conference Advertising Advertising 108

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Scott Public Relations

MARCH 4, 2020

You can learn more about climate change, healthcare, and other policy issues in the upcoming book, Magenta Nation, written by Joy Scott. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” This is also an important point because marketing technology is only useful if people actually use it. While she has three examples in her story, two are from children’s books.

Case Study 97

Case Study B2B Study Marketing 97

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 52

Insurance Insurance Healthcare Government 52

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Learn more about Professor O’Connor’s book here.

Insurance 45

Insurance Insurance Healthcare Communications 45

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Gini Dietrich. ginidietrich. David Meerman Scott.

Twitter 77

Twitter Radio Social Media Print 77

wiredPRworks

APRIL 27, 2021

Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog. 2021 Podfest Master Class Tracks. Podcasters of all levels can join these sessions online.

Strategy 52

Strategy Case Study Marketing Energy 52

The Hoffman Agency

JULY 16, 2020

By Amelia Bennett, Intern. I’d even love to write a book one day. I am also thrilled to be meeting new people while learning about technology PR with mentors. The post Finding Positivity through the Unknown appeared first on "What's HAppening" Blog. An opportunity presented itself.

Storytelling 50

Storytelling Exercises Internal International 50

Scott Public Relations

APRIL 2, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. It may seem surprising to go from an intern program in the early 80s with a vocational certificate out of high school, to Director of Business Technology and Intelligence.

Community 115

Community Software Education Web 115

Scott Public Relations

OCTOBER 13, 2019

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Conflict almost always makes news. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. The largest jump they saw was regarding hotel stays.

Travel 40

Travel Tourism Airlines Hotels 40

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read? Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Learn more about Professor O’Connor’s book here.

Healthcare 40

Healthcare Insurance Insurance Communications 40

PR 20/20

AUGUST 22, 2017

Why do we need a blog? While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. For instance: Legal fears the company blog will violate copyright laws. What is the ROI of social?

Marketing 87

Marketing Resources Technology Internal 87

Scott Public Relations

DECEMBER 19, 2019

You can learn more about climate change, healthcare, and other policy issues in the upcoming book, Magenta Nation, written by Joy Scott. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52