Sword and the Script

JULY 14, 2020

Some of them haven’t picked up a marketing book (let along comms) in 20 or more years. It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after. It’s also “unrealistic” as one respondent put it.

Survey 141

Survey Measurement System Education 141

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. To that end, in this earnings release, the company said, “Cross-sell bookings of software, distribution and insights in the US increased 8.4% Here we go….

Software 106

Software Reddit Marketing Survey 106

Practical Law Construction

OCTOBER 16, 2020

I appreciate that the title of this blog may have put some people off, partly because they’ve had enough of reading about this frankly horrible pandemic , and partly because much ink has already been spilled on the issues arising from the resolution of disputes during it (including by Matt in earlier blogs ).

Conference 52

Conference System Video Meeting 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

wiredPRworks

NOVEMBER 30, 2018

Wondering how a document with less than 500 words can promise so much? If you’re ready to create buzz for your speaking business and/or book(s) with innovative PR tools to generate more attention, leads, sales, and applause, register right now!

Writing 49

Writing How To Engineering Education 49

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). The book itself is still referred to as Catch-22. Avoid these words. Not actress.

Writing 95

Writing Google Comparison Government 95

Contently - Strategy

APRIL 17, 2019

When you should scale depends on so many factors, like company size, content budget, team size, internal skills, and content maturity. So if your team handles top-funnel content on a blog, maybe the group responsible for sales enablement content gets involved. Click here to read the entire e-book.

Content Marketing 109

Content Marketing How To Marketing Banking 109

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. The authors have documented case studies used to support the notion of profitable content marketing.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

wiredPRworks

NOVEMBER 30, 2018

Wondering how a document with less than 500 words can promise so much? If you’re ready to create buzz for your speaking business and/or book(s) with innovative PR tools to generate more attention, leads, sales, and applause, register right now!

Writing 40

Writing How To Engineering Education 40

Practical Law Construction

DECEMBER 1, 2021

FIDIC , the International Federation of Consulting Engineers, representing over 40,000 companies and more than one million professional engineers, is taking a welcome lead in galvanising the industry to take action to reduce carbon emissions and tackle the climate crisis. The Climate Change Charter in a nutshell. Updates to sub-clause 4.18

Construction 52

Construction Engineering Community Resources 52

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. You can find detailed insights into meta tags, structured data, internal links, hidden content, and more.

SEO 83

SEO Web Tools Analysis 83

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The findings are consistent with data published by Nick Davies in his book Flat Earth News.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She always improves my work.

Government 103

Government Education Print Ethics 103

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. One of the two companies mentioned, though, was listening: Avaya.

How To 198

How To Instagram Social Media LinkedIn 198

Practical Law Construction

MAY 17, 2021

The JCT Dispute Adjudication Board Documentation 2021 (JCT DAB) has now been published, for use with the 2016 Design and Build Contract (DB) and the Major Project Construction Contract (MP). A is for Avoidance or Adjudication? In other words, similar to adjudication under the Construction Act 1996. The key provision is Article 9.7

Construction 52

Construction Government Meeting Report 52

Communications Conversations

SEPTEMBER 9, 2014

And yes, on the agency side there’s almost a comical amount of pressure (ask me about the time an intern was having a legit nervous breakdown in the bathroom because the lotion samples she was supposed to have couriered to Allure hadn’t arrived on time — CAN YOU EVEN IMAGINE?!). I chose Tumblr because Tumblr is my platform.

Energy 128

Energy Corporate Agency Insurance 128

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. The Marketing Performance Pack is an Excel workbook with resources and templates that complement The Marketing Performance Blueprint (but, you don’t need to the book to get started). Book a hackathon with PR 20/20, or learn how to host your own hackathon.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Scott Public Relations

OCTOBER 13, 2019

It provides access not only to the documented knowledge within ABS, but also a live connection with hundreds of other ABS therapists as well. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

It provides access not only to the documented knowledge within ABS, but also a live connection with hundreds of other ABS therapists as well. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? In the fifties, Toyota wrote the book on production systems and continuous improvement.

How To 60

How To Software System Employee 60

Cision

JANUARY 14, 2016

Read the free “LiSTEN” e-book! The micro-blogging platform is great for your business if you have (or are looking to build) a sleek, modern brand with some stunning visual appeal. People can follow your Tumblr blog and re-share your content to their networks, a feature that gives Tumblr unparalleled social reach.

Marketing 120

Marketing Pinterest Mobile Social Media 120

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .

Communications 81

Communications How To Blogging Content Marketing 81

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). cisionglobal and telling them how great their blog articles are (or how great their products are, perhaps?).

Facebook 0

Facebook Mobile Analytics Advertising 0

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. One of the two companies mentioned, though, was listening: Avaya.

How To 57

How To Instagram Social Media LinkedIn 57

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. The souvenir booklet - a 40-page document with a “Which Came First?” Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Interestingly, I found potential participants referred me to LinkedIn rather than appending a CV/resume to my profiling documents.

Interviews 51

Interviews Ethics Education LinkedIn 51

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Interestingly, I found potential participants referred me to LinkedIn rather than appending a CV/resume to my profiling documents.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Interestingly, I found potential participants referred me to LinkedIn rather than appending a CV/resume to my profiling documents.

Interviews 40

Interviews Ethics Education LinkedIn 40

Contently - Strategy

NOVEMBER 14, 2018

That foundation established why the brand existed, which would serve every video, blog post, and marketing asset to follow. They may publish a blog sporadically or create marketing assets they hope will drive business results. Click here to read the entire first e-book. We know this approach doesn’t work long term.

Leadership 111

Leadership Brand Branding How To 111

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Over the last decade, GE Reports has become arguably the best brand blog there is. Around 430 BCE, a Greek man named Hippocrates became a doctor.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Over the last decade, GE Reports has become arguably the best brand blog there is. Around 430 BCE, a Greek man named Hippocrates became a doctor.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

Click here to read the entire e-book. A content strategy is a living document. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. When first documenting a strategy, your initial goals are more like educated guesses. Like any plan, it needs to evolve.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111