Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? In order to make sense of all that “noise”, social listening, monitoring and analytics tools.

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Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Another approach is to invite local leaders from government and associations like the local chamber or technology association. If your speakers have a published a book keep them around after the talk to autograph copies, or even give a few away in a raffle.

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Resources Creativity Publicity Local 78

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. What are some of the technologies that are on your radar? How can PR pros be more creative in their strategic comms? PRStudChat.

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Social Media Communications Media Community 150

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

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Marketing Social Media Trends Instagram 118

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

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Writing Google Blogging Exercises 83

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

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Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Is it humorous?

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Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

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Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. How is technology being used in public relations?

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MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. We all saw the headlines from Las Vegas. What’s a marketer to do?

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Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Photo courtesy of Pexels. 5-8, 2023, with Media Days in January.

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Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

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Skype Industry Storytelling Interviews 150

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). genAI models are trained on massive databases that encompass books, articles and websites. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

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Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). genAI models are trained on massive databases that encompass books, articles and websites. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Wadds Inc.

JANUARY 11, 2023

It’s a huge amount of data that includes books, websites, and Wikipedia. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It can also use machine learning to summarise text.

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Publicity Wikipedia Marketing Training 98

Deirdre Breakenridge

MARCH 8, 2017

Nicole is a contributor to Forbes and The HYPE Magazine, and her tips and insights have been published on popular websites and blogs such as PR Daily, PR News, Adweek’s PR Newser, SpinSucks.com, Rescue A CEO, The PR Closet, NutsPR, The Neon Notebook, and more. Sandra is also active in the communications industry and professional community.

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Radio How To Community Storytelling 170

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. I couldn’t.

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LinkedIn How To B2B Social Media 52

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

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Small Business Social Media Radio Media 52

Stephen Waddington

MARCH 3, 2019

I wrote this week on my work blog about a better way to start a conversation. Sending a thoughtful package in the mail is a personal and creative means of engaging a prospect. Book: Inbound PR I’m going to re-read Iliyana Stareva’s blog-to-book Inbound PR this week after a conversation on Twitter.

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B2B Local Web LinkedIn 61

Victorious PR

JUNE 23, 2023

In this blog post, we will explore why PR has become a necessity for crypto projects in 2023 and how Victorious PR, with our CEO’s expertise and experience in the crypto space, emerges as an ideal partner for success. Victorious PR understands that standing out requires a creative and tailored approach. Book a call with us today!

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Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I can manually override the morning schedule to arrange a call or book an afternoon medical appointment and be unavailable to others at that time.

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Barokas

APRIL 16, 2019

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. There are countless technology companies that have grown slowly, or not reached the billion-dollar mark, but will still stick around for the long haul. They dream big – and aim high. Everyone wants to be a unicorn.

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Cision

OCTOBER 6, 2015

By using the right marketing tools and technology, content marketers are able to solve some of the problems that stem from this situation. A: Focus on a blog and create amazing content and then reach out and promote it. A: Always start with a blog. Q: Ideally, how often should you post a new blog article?

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Landis PR

APRIL 25, 2022

We also put on a bunch of weekly contests, encouraging families and kids to get creative! I came to Landis to work on various accounts, including some in healthcare, nonprofit, environment, technology and food and beverage supply chains. So far, we’ve put together a book club, trivia group and wine tasting club.

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Local Case Study Nonprofit Healthcare 52

Stephen Waddington

MAY 2, 2020

There’s the technology issue. I won’t be learning Mandarin or writing a book during lockdown. Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. I’m writing on my blog more than ever. It plays tricks with the mind.

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Transportation Government Community Facebook 84

wiredPRworks

FEBRUARY 14, 2022

With a love of books that began in early childhood, Danielle always knew that she wanted to build a career where she’d be surrounded by them. Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! About Barbara Rozgonyi CEO, CoryWest Media.

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Social Media Trends B2C Media 52

Deirdre Breakenridge

OCTOBER 30, 2017

I wrote a blog post about how to perform a quick digital audit on yourself, you can find it here. The location bar allows you to get creative and funny, but consider actually using the location you took the photo. If you see a blog post by someone that fits with your message, tweet it out! You’ll thank yourself later.

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Brand Branding Pinterest Instagram 229

Burrelles Fresh Ideas

MAY 30, 2023

Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics.

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PR in High Definition

OCTOBER 28, 2021

Maybe not exactly (and considering how the plot develops in the book, you kind of hope not either!) Levelling up immersive technology. When I think of the metaverse, I immediately imagine the OASIS from Ernest Cline’s Ready Player One, one of my favourite sci-fi novels. Could this be the Facebook vision?

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Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. In my experience technology seems to be becoming more commoditized and the value or premium is being placed on creative skills, strategic insights, and prescriptive advice.

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Agency Software Enterprise Marketing 64

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. Textual material such as blogs, quick posts, and press releases work well for timely purposes, while the production effort required nudges video towards the relevant category. Like what you’ve read?

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ImPRessions - Crenshaw Communications

MAY 3, 2017

Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Embrace technology and look for new tools. To be creative and strategic in PR, it’s almost equally as important to know about the latest industry merger and what Rihanna wore to the Met Ball.

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Writing Education Pinterest Creativity 149

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Lots of books to choose from that focus on social media today. Which book do you use? Do you even assign a book? The answer is simple.

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Social Media Media Resources Education 69

The Hoffman Agency

AUGUST 23, 2022

However, as an activist passionate about DEI and sustainability, the technology industry never stood out to me as a noble profession to pursue. Most days after I officially shut my work laptop, I take my current favorite book to the bluffs near my house overlooking the ocean and try to get at least a chapter in.

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PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

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PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable.

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Education Marketing Conference Agriculture 52

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Its simplicity is compelling.

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