PR 20/20

JUNE 27, 2023

Below, we delve into the reasons why personalization is crucial for associations and explore several tools you can use now to drive member engagement, satisfaction, and loyalty. Why Personalize Your Association’s Marketing Efforts? HubSpot enables you to break down contact conversions by asset type, source, and more.

Tools 71

Tools Analytics Report Google 71

PR 20/20

SEPTEMBER 28, 2020

That’s why we need a great digital experience, and a tech that is powerful, easy to use, and cross-departmental friendly (think: marketing, sales, service). This is just what HubSpot did with its new platform releases, debuted exclusively at INBOUND. HubSpot enabled offline Google ad conversion tracking with ad optimization events.

Enterprise 98

Enterprise Knowledge Base Conference System 98

PR 20/20

JANUARY 6, 2023

These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. According to HubSpot , it’s a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an e-book or guide. Source: HubSpot.

Engineering 86

Engineering SEO How To Resources 86

PR 20/20

SEPTEMBER 16, 2020

Why not take advantage of automation platforms that can completely transform your program with the right approach? That’s why we helped to. And now, it’s also why we put together a comprehensive GamePlan packed with strategies and activities to fully activate a HubSpot portal. (If If you don’t have HubSpot, don’t worry.

Strategy 72

Strategy Marketing Data Software 72

PR 20/20

FEBRUARY 7, 2023

Why is Google Analytics 4 important? How do I enable data collection with HubSpot? Why is Google Analytics 4 important? Examples of primary GA4 use cases can include: Reporting on how many pageviews a blog post has earned. Tagging your HubSpot website with your measurement ID Choose “Settings.” Click “Save.”

Analytics 69

Analytics Google Mobile Measurement 69

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

It doesn’t have to be dull; look at Hubspot, IBM, or Novartis. But if you’re stuck for relevant content or campaign themes, why not ask customers what they need? That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

The Proactive Report

APRIL 6, 2021

So, what is domain authority and why is it important to PR? Instead of the broad shot approach – publish everywhere and hope for the best – why not find the websites with high DA and concentrate on getting published where your content will be seen by the right audience on a trusted site with good visibility online.

Leadership 147

Leadership Engineering Enterprise Social Media 147

PR 20/20

JUNE 30, 2022

So as a marketer, why should you care? HubSpot defines a pillar page as “a comprehensive resource page that covers a topic in depth.” For example, here’s a pillar page from HubSpot on Instagram Marketing. For example, here’s a pillar page from HubSpot on Instagram Marketing. What is a pillar page? Improved SEO.

Engineering 80

Engineering SEO Instagram Writing 80

PR 20/20

JULY 12, 2022

Create Blog Content. Use your industry expertise to write easy-to-understand blog posts that tie into your product line, technology, or customers. While blog posts are a reliable way to present yourself as an industry thought leader, they’re also a way to drive readers to your website through optimized keywords. Host a Webinar.

Company 85

Company Marketing Small Business Google 85

PR 20/20

NOVEMBER 16, 2022

According to HubSpot , a landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook or guide. This is why creating a landing page with content specific to the traffic it will collect is so essential. Let’s dive in. First, what is a landing page?

eBook 69

eBook Tools B2B Examples 69

Communications Conversations

JANUARY 20, 2022

However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). Why have social media and digital marketers been so resistant to social and online audio content so far? 2 – Audio isn’t as searchable as blog content. Here’s why. What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

PR 20/20

SEPTEMBER 19, 2017

HubSpot continues to flourish because of one solid fact: the product works. The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” Develop a More Sophisticated Buying Cycle with HubSpot: Marketing, Sales & CRM. Luckily, HubSpot is delivering.

Marketing 40

Marketing Tools Data Report 40

Axia PR

APRIL 3, 2020

This is one blog post about organic social media content. Any social media manager will praise the benefits of social media monitoring and scheduling tools, like HubSpot. No, and here’s why. Read Organic social: Is it worth it in 2020? Think one-size-fits-all? Think again.

Social Media 62

Social Media Facebook Tools Blogging 62

PR 20/20

JANUARY 19, 2023

So why not help them? In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes. Pro tip : Always add hyperlinks to your products within your blog posts so readers can view them directly and immediately. We dive into several helpful tips below. Source: Hynes Industries ?

Analytics 81

Analytics Comparison Google Interviews 81

Deirdre Breakenridge

NOVEMBER 5, 2018

This geographic location has also triggered a series of career changes such as launching a consulting practice, a weekly Facebook live show, and a blogging site. Ai has also been featured in Forbes and Inside Higher Education , and is a contributor to HubSpot Academy. What started as a simple blog, soon became a movement.

Community 150

Community Social Media Media Education 150

PR 20/20

JANUARY 23, 2023

Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. It’s important to note that organic search success is much more than simply publishing a few sporadic blog posts. Glad you asked.

Mobile 72

Mobile Case Study Google SEO 72

Rock the Status Quo

SEPTEMBER 22, 2014

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts? Digital PR Blogging content marketing Social Media' Not too bad. I can live with that.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

The Resolution Blog

JULY 8, 2019

Today we ask why does Instagram send us out of its ecosystem for detailed insights? Why do they make it hard for social media managers to gather measurement data within the Instagram interface? why do they push us out of the Instagram ecosystem for analytics? This one from Hubspot is nice and easy to follow.

Instagram 120

Instagram Mobile Analytics Data 120

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Yet, it’s important to pay attention to this stuff if your business buys PR software. Because these deals have a direct impact on the products you use.

Brand 149

Brand Branding Reddit Pitching 149

The Resolution Blog

FEBRUARY 25, 2019

Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their own clients. It’s using your own channels (like your blog and social media) to attract people to your business. Why do you want PR involved in the first place?

Measurement 120

Measurement Case Study Pitching Agency 120

PR 20/20

JUNE 9, 2020

But amidst all of this change, a few key convictions remained the same: We still believe HubSpot is the backbone of a closed-loop digital marketing program. And Why You Should Now. We fuel growth today with HubSpot, and we're prepared to fuel future growth with marketing AI technology. Website Rethink: Our 5-Step Approach.

Web 60

Web Internal International Storytelling 60

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

Barokas

SEPTEMBER 26, 2019

It’s easy to understand why video is so addictive. This is also why video has become an essential tool in content marketing. Have a blog post that performed well? The post Lights, Camera, (Call to) Action: Why Your Content Strategy Needs Video appeared first on Barokas Communications. It’s fun, fast and easy on the eyes.

Video 79

Video Strategy YouTube Instagram 79

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. That’s why so many tech companies invest in AR as part of a PR program, or have a paid relationship with analyst companies. For business examples, pay a visit to Hubspot Academy on LinkedIn. Pulling the trigger on a purchase.

Storytelling 233

Storytelling Education Software LinkedIn 233

Landis PR

FEBRUARY 28, 2022

In general, business owners know what to include: who you are, what you sell and why you do it (a lot of companies have trouble with the latter). Your company’s Newsroom and Blog are great pages to let customers and journalists know exactly what is going on at your company. That’s right; I’m old enough to remember DOS.

Web 59

Web SEO Case Study Writing 59

Journalistics

JUNE 18, 2012

Why are we still writing press releases? There has to be a better way, and I think that way is a news blog. What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? A blog doesn’t charge you by the word length of your post or try to upsell you on additional distribution.

Blogging 52

Blogging Writing Engineering Video 52

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 70

Strategy How To Resources Blogging 70

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. Q: How have your previous experiences (working at HubSpot and Toast) shaped your current perspective on inbound marketing?

Marketing 74

Marketing SEO Trade Shows Technology 74

Contently - Strategy

MARCH 11, 2020

Because of my role, I saw firsthand why a good case study is arguably the most important piece of content you can create. HubSpot does a nice job emphasizing this process in its eight-step case study guide. Once the assets get approved, promote it wherever you can—company blog, social profiles, website landing pages.

Case Study 106

Case Study Study Video Writing 106

PR 20/20

SEPTEMBER 9, 2022

However, if you’re drafting copy for a blog post on a new product launch, there’s an exception to writing longer copy. In fact, HubSpot says 2,100 - 2,400 words is a good benchmark to get your blog post to rank better in search results. So why still use it? Even the TV executives cringe at the sound of it.

Marketing 72

Marketing Case Study Product Launch Examples 72

PR 20/20

OCTOBER 18, 2021

Why is that? Why make visitors guess if they’re a right fit for your brand, product, or service? Image credit: HubSpot. Here are five key questions that your company’s pricing page or blog posts should answer: What drives the cost of your product/service up? Why are some companies in your industry so expensive?

Industry 87

Industry How To Comparison Leadership 87

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. This is why you have emails from “WalMart Home,” “WalMart Fashion,” and more.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. This is why you have emails from “WalMart Home,” “WalMart Fashion,” and more.

B2C 52

B2C Comparison B2B Data 52

Cision

AUGUST 11, 2016

That’s why Cision has compiled a list of the top 100 sites for marketers. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog. Advertising Age Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

AUGUST 8, 2017

Serving more than 23,000 customers in 90 countries and with revenue reaching $271 million in 2016, the HubSpot platform empowers marketers with the tools to monitor performance, launch complex campaigns and automate the marketing and sales process to better reach target audiences. Customize your dashboard to suit your needs.

Software 47

Software Tools Internal International 47