Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen. The trouble with defining a company’s voice is that rigid guidelines can stifle you. Your brand voice on Facebook.

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Brand Branding LinkedIn Instagram 111

Sword and the Script

JUNE 6, 2023

Among the top five uses are: 69% use it image creation; 58% use it to generate text; 50% use it for voice and audio purposes; 37% use it in chatbots; and 36% are using it for coding. Content picks Below are some blog posts and articles stemming from the PR tech vendor community that you might find interesting.

Survey 144

Survey Software B2B Pitching 144

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Now that’s intelligence.

Writing 72

Writing eBook Case Study System 72

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. If you blog for your personal brand, employer or agency clients, you need to learn this. These meta tags tell the platform or search engine what to use. On guest blogs (or other websites).

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Social Media How To SEO Media 100

Prohibition

JULY 14, 2017

The medium in which we both push out and consume content has become ever more varied, and of course we can’t mention medium, without touching on platforms – think blogs, social media, vlogs, digital press… the list is endless. As you’ve probably figured out, we’re not old fashioned when it comes to… Tags: content, marketing.

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Content Marketing Marketing B2C SEO 48

Critical Mention

SEPTEMBER 13, 2019

To start, you’ll need to make sure you are writing with voice search in mind. Therefore, you’ll need to optimize your digital marketing practices for voice search. Your images should contain descriptive alt tags so the visually impaired can identify what your image content consists of. Publish Evergreen Content.

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Marketing SEO Radio Video 92

Critical Mention

AUGUST 29, 2018

Build your brand voice. One of the fundamental components in maintaining a customer base and attracting a new audience is having a unique brand voice. Another way to do this is when promoting blogs on social, including a header at the top of the blog. Visuals are everything.

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Social Media Media Infographics Financial 61

Konnect Agency

JULY 13, 2022

Editors with blogs or work-related social accounts often share insight into the state of their inboxes — and it’s chaotic. Make sure you’ve done your research on the types of products they cover; bonus points if your description matches their voice and personality as a writer. Pool Your Pitches. Bolster with Brand Owned Giveaways.

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Agency Retail Brand Branding 52

Solo PR Pro

FEBRUARY 26, 2019

Metadata is comprised of the following elements, showing the impact quality content will have on yielding favorable search results: Title Tag. Title tags are displayed on SERPS as the clickable headline for a given result.”. The header tag, or the <h1> tag in HTML, will usually be the title of the page.”.

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Engineering SEO Google Web 45

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. A list of directions conveys nothing about your personality and voice – how you think, convey ideas, and view the world. When it comes to blogging, anyone can compile data and churn out a post.

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Blogging Twitter Creativity Facebook 71

Presspage

JANUARY 17, 2018

” Use tags that enable voice searches. With the growth of mobile, half of all searches are done by voice, and that number is increasing, Holtz says. Thus, you need h1, h2 and meta title tags in place to draw search engines to your content. Deploy social media. Because of that, Nissan is establishing a U.S.

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SEO Engineering Mobile Pitching 60

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. text (blog post / article). Tags serve to categorize your content. I don’t mean the tonality of your voice, but your production needs to be decent.

Engineering 120

Engineering Tools Examples YouTube 120

The Resolution Blog

AUGUST 5, 2019

You know a meme is successful when pages that haven’t been paid to promote it start sharing it, and when people start tagging their mates in it. You need to see loads of tagged names in the comments?—?that’s Their tone of voice, how quick they are, and how risky they are is brilliant. that’s when you know. They have over 1.5

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Marketing Film Instagram Video 120

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. What would you rather read?

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How To Tools Viral Exercises 120

OnePitch

SEPTEMBER 8, 2022

And yet, our share of voice as an expert in the final published piece was something money can rarely buy. I’ll also often share a link to a story on my own personal channels, tagging the journalist so they get some additional love. Want more blogs like this? Why were we successful? – We answered quickly.

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Pitching Consumer How To Education 98

Solo PR Pro

JANUARY 7, 2019

Voice Search / AI. Did you receive an Amazon Echo, Google Home, or other voice assistant device as a holiday gift? Meredith Eaton of Red Lorry Yellow Lorry provides these tips to best position client content to be found via voice search: 1. Use of chatbots follows a process similar to voice search. using these devices.

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Trends Google Crisis Management Data 45

Sword and the Script

MAY 4, 2021

The price tag was $17.8 This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. Examples of customizable widgets include share of voice, sentiment, unique outlets, top authors and more.”. Give our services a try. times Klear’s revenue in 2020.

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Tools Survey Pitching Analytics 99

Prohibition

APRIL 2, 2017

The control of the brand became diluted as the consumer grew its share of voice. While we do ‘the traditional stuff’ very well indeed,… Tags: pr, online, press, skills, clients, job Prohibition PR MD Writes Chapter for Best-selling Book! As you’ve probably figured out, we’re not old fashioned when it comes to PR.

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Social Media Agency Consumer Fashion 48

Waxing UnLyrical

JULY 11, 2011

Video Blog Posts. They each have their own unique voice, style and approach to video posts. Once it’s loaded, embed it into your blog post, your website; anywhere you can that you own and have control over is an excellent place to host your videos. I view it as a mini-blog post. Often, tags are offered to you.

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YouTube Video Blogging Guidelines 90

Communications Conversations

MARCH 1, 2019

Share preferred tagging and links. New communication channels (newsletter, blog, etc.). I like to include a handful, and then just ask the influencer pick the 2-3 messages that align with their content and voice. We’ll also require that they tag us in every post here. ingredients, features, applications).

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How To Guidelines Creativity Examples 99

Cision

MAY 6, 2015

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations. Google Analytics / Tag Manager.

Engineering 120

Engineering How To Measurement Analytics 120

Waxing UnLyrical

APRIL 9, 2013

Erin taught me about the “more” tag. She is extraordinary and her voice will be missed… I’ll stop my gushing. Not because I couldn’t say more about Erin but because I just read one of her blog posts and need to go proofread my site for “could ofs” that should be “could haves.”

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Exercises Twitter Writing LinkedIn 97

Presspage

NOVEMBER 7, 2017

Even though you can get quite far with English, cultural subtleties, tone of voice and local do’s and don’ts need to be taken into consideration. Going global The language barrier is the most obvious initial challenge for communication professionals when dealing with new geographical markets. Build and they will come.

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Local Engineering Internal International 92

Sword and the Script

FEBRUARY 4, 2020

You can find the many posts I’ve written about the data all neatly categorized under this tag: JOTW. In an email exchange with this blog, President Sean O’Neal noted that while Onclusive has previously provided sentiment analysis, the new engine promises better accuracy in interpreting the one and feeling of written content.

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Software Analysis Data Tools 101

Shift Communications

AUGUST 18, 2016

My daily routine soon included status updates, photo tags and friend requests. Facebook allowed every one of every age to gather the latest news, voice opinions, stay in touch with friends and family near and far – all at any hour of any day. Ten years ago, I was a freshman in college when a life-changing site called Facebook launched.

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Social Media Media YouTube Facebook 60

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

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Software Tools Publicity System 113

The Stalwart Blog

APRIL 26, 2020

If there’s things that you like and things you know some of your colleagues might benefit from, share it with them, share it with them, post things, put some tags in for the Lake Forest Chamber because we’re really trying to get the word out. This show is basically focused on providing a voice to the small business community.

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Crisis Local Facebook Social Media 78

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. Facebook uses facial recognition to recommended who to tag in your photos. Convert voice to text, and text to voice. Answer voice and text questions.

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Marketing Software eBook Technology 53

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

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LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

APRIL 13, 2021

Basically, any time you process any form of text or voice. The goal is to teach computers to ‘understand’ statements in human languages well enough for specific tasks such as a voice assistant, a search engine, or measuring the sentiment of a conversation.

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Analysis Marketing Engineering Data 78

Shift Communications

JULY 10, 2015

You’re responsible for interacting with audiences and serving as the voice of a brand. This could mean having an editorial calendar of when blog posts are being published or an image library. Mapping out your content in advance will help you stay on track of internal announcements, holidays, blog posts and beyond.

Community 60

Community Tools Measurement Crisis 60

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. I first tinkered with voice recognition in the 1990s using Dragon Dictation.

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Publicity Ethics Data Community 164

Buzzstream

SEPTEMBER 30, 2021

Let’s be honest, there’s also a huge difference between a content idea that could make a great blog post and one that can actually go off to secure links and drive traffic, rankings and revenue. . Opinion – Ensuring your brand has a strong, unique voice on the subject that’s credible and authentic. 2 – Opinion.

Digital PR 71

Digital PR How To Reddit Engineering 71

Communications Conversations

DECEMBER 5, 2019

This role is connected to many communications avenues – our Room & Board Careers website , our employer-related social media channels, developing employer brand-related content for our blog and social media sites, producing collateral and more. Well, you’re clearly got down step one of new dog ownership – secure the Instagram tag!

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LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

OCTOBER 3, 2010

3 ideas for a persuasive voice , from Live Your Talk. You should read this to start finding your own persuasive voice… and you should hire her if you need a speech writing or presentation coach. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Measurement Tourism Writing Blogging 67

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Simply paste your text into the app, and it will identify hard to read sentences, adverbs and passive voice. All conversations can be tagged (e.g. blog vision) and saved for later reference.

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Tools Marketing Google eBook 40

MaccaPR

JUNE 8, 2017

In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant? All you have is the voice – radio is such an intimate experience for listeners.”. Good PR people who schedule guests on my show will monitor when I’ve tagged their client on Twitter, and will retweet and comment on my tweets.

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Radio Instagram Pitching Interviews 89