Cision

NOVEMBER 7, 2017

Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. Cision Impact Reports Put Earned Media Attribution at The Communicator’s Fingertips .

Measurement 0

Measurement Media B2C B2B 0

PR for Anyone

MARCH 31, 2020

When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized.

Real Estate 214

Real Estate Video Report Twitter 214

Remote PR Jobs

SEPTEMBER 25, 2023

These days, there are so many reporters covering funding news that it’s no longer necessary to “bundle” your funding with other news. Your media list should include reporters with whom you have a relationship, those who follow the companies in your sector and those who cover new financings as part of their beat.

How To 100

How To Report Pitching LinkedIn 100

Onclusive

FEBRUARY 15, 2024

In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. And they collect invaluable insights by utilising AI tech such as smart tagging, sentiment analysis, and visual listening. This is according to a May 2022 Salesforce report. The ability to accomplish this comes from trend tracking.

Trends 195

Trends Marketing Analysis Leadership 195

5W PR

FEBRUARY 22, 2024

However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries. Brands strive to entice consumers to spend with them, and spend more.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Onclusive

JANUARY 5, 2021

The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less. Onclusive allows me to easily organize a robust PR program using tags and other filters, so that I can drill down and really measure impact of media coverage based on a number of parameters.

Real Estate 195

Real Estate Media Analytics Enterprise 195

PR 20/20

DECEMBER 10, 2019

Latest version includes 7,040 technologies, each of which captures and reports data. You can track and report on virtually anything. How do you implement the tracking and reporting that is going to get you closer to reaching your goals? Reports can be boring. This is me proofing a client report. I’m sound asleep.

Report 52

Report How To Marketing Analytics 52

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Product reviews on platforms like YouTube, social media platforms, or blogs. Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. And it’s not just public relations.

Media 97

Media Nonprofit Pitching Analytics 97

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. Traditional news outlets like The New York Times and The Washington Post have reported double-digit increases, and cable news ad revenue is up a whopping 25%. A version of this post first appeared on the Crenshaw Communications blog. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. The gist of the report is that over the last few years the number of people who actually click a result and visit a website as a result of a search is dwindling.

SEO 100

SEO Mobile Engineering Google 100

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Prezly adds click reports. PR tech mentions Media list building with AI. Internal comms.

Survey 144

Survey Software B2B Pitching 144

Buzzstream

DECEMBER 5, 2023

Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. Show you’ve actually read the blog.

Infographics 62

Infographics Pitching Writing Blogging 62

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

ImPRessions - Crenshaw Communications

MARCH 16, 2021

LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. Video summaries of current blog posts are another way to ramp up video content. Marketers report significantly higher engagement with Messenger as compared to email. Target groups with thoughtful content .

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. Something similar has happened in content marketing and blogging in the marketing community. Search experts assert H2 and H3 tags are critical to search marketing.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

PR 20/20

JANUARY 23, 2023

In short, Google launched GA4 to help users scale their businesses and achieve goals, provide dependable, long-term reporting, and use automation to provide robust, unmatched data. Once you’ve connected the account, make sure to tag the property to your website. ? Unlike Universal, GA4 uses events as the foundation for all reporting.

Analytics 67

Analytics Google Mobile Data 67

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

Onclusive

APRIL 5, 2018

Can I pull a report in seconds? This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons. Is it easy to use? How much does it cost?

Software 199

Software Analytics Customer Service Comparison 199

5W PR

OCTOBER 14, 2020

In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support. Hootsuite reported that 83% expect brands to respond to a social media complaint or question within a day and that almost half anticipate responses within an hour. Customer Expectations.

Social Media 88

Social Media How To Media Guidelines 88

Sword and the Script

AUGUST 4, 2020

>>> Shameless plug: I’ll be presenting a session, along with Ned Lundquist, at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter. The Nielsen brand was omitted from the Talkwalker acquisition announcement, which suggests to me the price tag was immaterial or disclosure would have been required.

Media Relations 147

Media Relations Media Print Software 147

Shift Communications

NOVEMBER 29, 2022

It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. This is also a takeaway in Mintel’s 2023 Global Consumer Report. By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer.

Consumer 78

Consumer Trends Marketing SMB 78

Mindful Marketing

DECEMBER 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us played ‘tag’ as a kid and loved the simple thrill of chasing others around and trying not to get tagged. ” ​ Subscribe to Mindful Matters blog.

Travel 86

Travel Privacy Measurement Course 86

Sword and the Script

SEPTEMBER 3, 2019

All of these posts are neatly organized under a tag called PR Tech Sum. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. To that end, I’d like to see a tool that analyzes coverage and helps introduce me to reporters I hadn’t considered. Where does the time go?

Analytics 67

Analytics Report Technology Pitching 67

Buzzstream

APRIL 4, 2024

However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders. You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc. Some forget to link.

Digital PR 62

Digital PR How To Media Google 62

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 15% of bloggers say they spend 4-6 hours on a blog post.

Study 78

Study B2B Marketing Survey 78

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ). Of course you do. Update your email signature.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. Sponsored surveys or research reports.

B2B 136

B2B Brand Branding Trade Shows 136

MaccaPR

FEBRUARY 2, 2016

Trend #1: Blogging is now a full-time job. According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016.

Trends 48

Trends Blogging Brand Branding 48

Doctor Spin

MARCH 27, 2023

SEO Split Test Result: Power of Caps Lock in the Title Tag NOOOOOOOO! ChatGPT sets record for fastest-growing user base in history, report says Very cool, indeed. Please support my blog by sharing it with other PR- and communication professionals. But let’s not pretend that Fermi’s paradox is quite so paradoxical.

Media 52

Media SEO Government Twitter 52

Presspage

FEBRUARY 1, 2019

The free GA platform tracks 10 million hits––activities happening on your site like page visits, blog comments, link clicks––per month and is updated every 4 hours. For PR activities, we can only track tactics like higher web traffic, newsletter sign-ups, blog comments. Location: All Website Data/Home.

Analytics 154

Analytics Google Measurement Data 154

Contently - Strategy

FEBRUARY 9, 2021

GE Reports delivers my weekly dose of optimism about COVID-19—and the future of technology at large. Put a clear subscribe button on your blog homepage and article page. It’s more than worth the $39/month price tag. Signing up for your newsletter shouldn’t feel like a treasure hunt.

How To 142

How To Content Marketing Banking Advertising 142

PR 20/20

MARCH 28, 2023

To see which pages Google has been able to index, you can view the Index Coverage Report under Indexing > Pages. It could also indicate that the technical SEO elements for those pages, such as the title tags and meta descriptions, are ripe for optimizing to entice users to click through to your pages. Your website is too new.

Google 77

Google How To Mobile Data 77

Cision

MARCH 13, 2017

According to the Global Communications Report , the industry is expected to reach $20bn by 2020. For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. SproutSocial. SocialOomph.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

MAY 4, 2021

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. The price tag was $17.8 Muck Rack enhances reporting . Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try. PR tech mentions.

Tools 99

Tools Survey Pitching Analytics 99

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. This highlights the importance of tailoring your content to specific target audiences to maximize its effectiveness.

Engineering 99

Engineering Writing Mobile SEO 99