Stephen Waddington

MAY 2, 2020

Checking in with Maslow I’ve cracked why I can’t settle to tackling a new project. The psychologist Abraham Maslow provided a framework for human need in the 1940s based on basic needs, psychological needs, and self-fulfilment. I’m writing on my blog more than ever. I won’t be learning Mandarin or writing a book during lockdown.

Transportation 84

Transportation Government Community Facebook 84

Practical Law Construction

DECEMBER 1, 2020

In addition to the inherent tension as to who owns the copyright material, which we discussed in our first blog , there is sometimes a question as to whether payment should be made before a copyright licence is granted. This could have major time and cost implications for the project. The impact of BIM on copyright licensing strategy.

Construction 52

Construction Technology Course Blogging 52

Stephen Waddington

MAY 19, 2020

Recoveries always make management teams focus on liquid assets and cash. Management discipline Organisations need seasoned expertise more than ever to help scenario plan for the future. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. Jean has been a driving force behind the Global Alliance’s work to define a capability framework for PR. I sought him out to lead this initiative when we set up the panel earlier this year.

Analysis 60

Analysis Technology Tools Exercises 60

Communications Conversations

MARCH 1, 2019

I’ve been a part of a few different influencer projects with my clients (mostly larger, Fortune 500-level clients) over the last few years, and there’s a ton of work that goes into the process of managing these influencers from the minute you sign with them to the measurement of the content. Sustainability efforts.

How To 99

How To Guidelines Creativity Examples 99

The Hoffman Agency

MARCH 6, 2023

I was never the first to jump up in excitement when a teacher assigned a group project. However, I found that entering a new industry (I majored in literature and journalism) and learning how to work in the 9-5 framework caught me off guard. Teamwork makes the dream work I would describe myself as an introvert.

Internal 36

Internal International Pitching Creativity 36

Sword and the Script

JANUARY 3, 2023

They may also work to manage and respond to negative situations or issues that may arise.”. Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. It’s not a bad take. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Alignment with management; PR refuses to learn 10.

Government 103

Government Education Print Ethics 103

PR 20/20

MAY 8, 2019

The event is built for manager-level and above marketers, and largely caters to non-technical audiences, meaning attendees do not need backgrounds in analytics, data science or programming to understand and apply what they learn. See the full speaker list.). We make your marketing more intelligent, which, in turn: Reduces costs.

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

NOVEMBER 11, 2022

I also managed an underground student newspaper, so I had to know a ton of students. At that point, I was trying to talk to as many people as possible, share that I was now a solo consultant and learn more about the challenges and problems facing those tasked with managing social media on behalf of their companies.

Meeting 68

Meeting Social Media LinkedIn Groups 68

PR in High Definition

MAY 31, 2017

Copywriting, brand understanding and social media skills, as well as facilitation and project management, all make for vastly versatile comms professionals whose disciplines can be used and re-used across the team. I’ve never blogged about AVE before because it’s such a noisy space and the debate is generally pretty cut and dried.

Measurement 48

Measurement Financial Advertising Advertising 48

PR 20/20

JULY 21, 2016

Free yourself from the restraints of developer schedules and content management system (CMS) WYSIWIG editors to manipulate, test and evolve web pages. This is the blog post I wish I had when I first started. They include: HTML : The structure and framework for all web pages. There are projects, supplemental lessons and a final.

How To 0

How To Web Resources Training 0

Practical Law Construction

OCTOBER 17, 2022

Less than two years ago, the government published the Construction Playbook , a comprehensive and quite visionary plan for changing the delivery of construction projects in order to “get it right from the start” If you haven’t looked at it so far, it is worth reading. The key policies.

Construction 52

Construction Policies Government Technology 52

ZudePR

JANUARY 26, 2016

If you’re a manager, be the sun. Is the project newsworthy (the work’s ability to attract attention). People in this field need self-discipline to start projects on their own, to budget their time, and to meet deadlines and production schedules. Please note: this does not apply to crisis management. #21:

How To 65

How To Meeting Creativity Agency 65

PR 20/20

NOVEMBER 29, 2022

Management team interviews. The marketing team can devise milestone-specific campaigns, as may be the case with a product launch, or use them to enhance ongoing programs, such as publishing a real-time blog post responding to a major industry study. A campaign is a series of projects designed to achieve a goal. Website redesign.

Marketing 52

Marketing Analytics eBook System 52

Doctor Spin

MAY 21, 2023

The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. This could include senior advisory, media outreach, content creation, social media management, and more. Single PR project. One standard route is to hire a PR agency for a PR project.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Stephen Waddington

JUNE 15, 2017

Sarah Hall is back at the PR Festival in Edinburgh for a second year with an update of her #FuturePRoof project. FuturePRoof is a project that Sarah started two years ago in a bid to assert the value of public relations as a management discipline. FuturePRoof has become part of the lexicon of modern public relations.

Publicity 118

Publicity Corporate Reputation Community 118

Stephen Waddington

NOVEMBER 26, 2018

FuturePRoof is a community and series of crowdsourced books created by Hall to reassert public relations as a strategic management function. Here’s the line up (I appear towards the end of the book). The specially illustrated edition is a coffee table book and is priced at £10.

Publicity 76

Publicity SEO Education Community 76

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

NOVEMBER 7, 2019

When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. They’re looking for educational content to help them answer some of their questions and concerns—think blog posts, e-books, and how-to webinars. More blog traffic?

Strategy 79

Strategy Education System Writing 79

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B 130

B2B Trends Video Course 130

Contently - Strategy

DECEMBER 4, 2018

Eventually, my cousins managed to climb out, sputtering and crying, and my sister and I shot down the slide backward like we had a rocket behind us. You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. It wasn’t great.

Case Study 101

Case Study Marketing Study Content Marketing 101

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. The following tactics featured (of which are nearly all free) will add value to your planning framework, year-over-year analysis and assessment, performance reporting, team brainstorming, integration with artificial intelligence, and more. Project center.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. In a context of instability, where we can no longer project ourselves in the long term as in the old normality, priorities of values are changing. Uwe Schmidt, Managing Partner, Industrie-Contact , Hamburg, Germany. “PR Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B 57

B2B Content Marketing Trends Marketing 57

Buzzstream

APRIL 10, 2019

Here’s a plan framework you can use for your next content campaign. Developing personas can be very useful here, particularly if you’re managing a large outreach team. But please, don’t just mention them once on Twitter or leave a cursory blog comment. This includes, but is not limited to: Moderating blog comments.

How To 125

How To Data Community Groups 125

Karen Freberg

OCTOBER 20, 2017

I was approached by several professionals who knew I would be in attendance and introduced themselves and thanked me for the blog post I wrote last year about my experience at Adobe MAX and EDUMax. Project Felix became Adobe Dimension – which focused on 3D modeling for creatives. The answer is no.

Creativity 40

Creativity Social Media Education Conference 40

Frederik Vincx

DECEMBER 11, 2015

Assign project teams. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? Changing your workflow shouldn’t be one gigantic project.

How To 60

How To Software System Employee 60

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

PR Conversations

FEBRUARY 5, 2015

The realm of expertise of Tania Bubela is how new medical technology, such as genetic testing and gene therapy, fit into public policy and the current regulatory framework. When we were both presenters at a government communications event in Washington, DC, she was working on the government’s Digital Transformation project.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

The realm of expertise of Tania Bubela is how new medical technology, such as genetic testing and gene therapy, fit into public policy and the current regulatory framework. When we were both presenters at a government communications event in Washington, DC, she was working on the government’s Digital Transformation project.

Communications 40

Communications Conference Government Policies 40

Waxing UnLyrical

APRIL 2, 2016

It is the 7C Social PR Framework™ Blueprint for Success , and it incorporates seven elements that, when used wisely and in concert with each other, lead to Social PR success. It also includes a really nifty audit worksheet so that you can jumpstart your implementation of the Framework. Here’s a screen grab from FTC’s blog.

Strategy 40

Strategy Case Study Community Creativity 40

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. She also gets a mention in the article. #1 9 Mainstream media resurgence.

Publicity 164

Publicity Ethics Data Community 164