Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

Brand 370

Brand Branding Media Measurement 370

Bianchi Biz Blog

MAY 6, 2024

I regularly write articles on market reports, industry regulations, information management technology, and operations. I joined my university’s newspaper as a reporter in 2018. A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication.

Meeting 87

Meeting Media Pitching Newspapers 87

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. These mentions can then be reported as usual. within a user account.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

Stern + Associates

JANUARY 29, 2024

This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news. The result is that each year there are fewer reporters covering more ground, meaning they are harder to reach than ever before.

Strategy 96

Strategy Publicity Media Video 96

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Burton-Taylor report on media monitoring companies Consulting firm Burton-Taylor also published a report on about the impact the Coronavirus pandemic is having on PR tech vendor sales. Or thereabouts.

Internal 147

Internal International Tools Software 147

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Print circulation drops again. History of blogging. This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *. . * * *.

Software 90

Software Print Tools SEO 90

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Minor notes from the world of PR technology. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PRWeek reported the capability is through a partnership with LexisNexis.

Software 156

Software Tools Print Technology 156

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. What’s evident through the report is publishers are trying to navigate some seismic changes in the market.

Strategy 103

Strategy Media Journalism Banking 103

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. Blog early and often. See our earlier post for a deep dive into blogging best practices.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. How to Generate Media Referenceable B2B Customers with a Blog. 33% say finding qualified names.

B2B 64

B2B Report Marketing Survey 64

Presspage

JANUARY 23, 2018

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die! In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press. Press release!

Newspapers 92

Newspapers Financial Print Technology 92

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

NOVEMBER 19, 2020

Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. This is part of the reason we created our Meet the Media blog series.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Finish this sentence: If I am not reporting, I am ….

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

APRIL 13, 2023

Step 2: Finalists Announced Prior to the Finalists being named publicly via email and in a print edition of Automotive News, the point person listed on the nomination form will be contacted via email with the result of the initial evaluation. A vital part of those reports is the judges’ conversation with your customer references.

Automotive 80

Automotive Mobile Technology Social Media 80

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Media Travel Interviews 81

Communications Conversations

AUGUST 27, 2019

We grew up having AP Style beat into our heads by bosses and reporters. It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. Blog content from people with varying writing skills (this even applies to some “media “sites now). And, for good reason.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. Sure, earning media coverage is more difficult.

Automotive 78

Automotive Media Report Print 78

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). Finish this sentence: If I am not reporting, I am … Playing pickleball (yes, I’m one of the millions of people in the U.S. Any pet peeves with PR people?

Engineering 78

Engineering Automotive Agriculture Media 78

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. Finish this sentence: If I am not reporting, I am ….

Meeting 74

Meeting Media Engineering Journalism 74

Burrelles Fresh Ideas

APRIL 16, 2024

Whether through guest blogging, social media promotion, or co-created content, influencers can help B2B brands reach new markets and engage with niche audiences that may have otherwise been inaccessible. Content Authenticity Statement: 95% of this blog article was human-generated. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 93

Meeting Media Journalism Education 93

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. She’s not alone: The FDA’s position on postmarketing reporting requirements for online communications had been somewhat murky until the issuance of a recent statement on the matter.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. Happy New Year.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

SEPTEMBER 7, 2021

As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. Finish this sentence: If I am not reporting, I am …. You might also be interested in: Meet the Media: Sean O’Kane, Senior Reporter at The Verge.

Meeting 90

Meeting Transportation Media Journalism 90

Stephen Waddington

JUNE 21, 2018

A series of recent studies report on the health of the business of news. The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. Print has ceded to digital in all but a few niches. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Blogging and Social : Traditional media isn’t the only channel for reaching your audience during the holidays.

Survey 60

Survey Enterprise Radio Print 60

Waxing UnLyrical

JUNE 14, 2018

The time it will take for you to figure out an accurate total can be used working on the written portion of a report. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. From print to digital. Taking a stand.

Communications 124

Communications Crisis Internal International 124

PR in High Definition

APRIL 23, 2020

BBC News reported that Facebook and Samsung have donated thousands of devices to the NHS, Twitter chief, Jack Dorsey, donated a quarter of his fortune ($1bn) to fight coronavirus ( Guardian ) and a non-profit has released an open source tool that allows you to print reusable protective masks in just a few hours.

Energy 62

Energy Sports Print Web 62

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Our newspaper ended up winning an award for our reporting. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods.

Meeting 60

Meeting Automotive Transportation Newspapers 60