PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. Guidelines plus creative freedom.

Brand 127

Brand Branding Guidelines Creativity 127

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.

Blogging 62

Blogging Google SEO Writing 62

Onclusive

FEBRUARY 28, 2022

As data science specialists for communications, in our new blog series on “Demystifying PR Measurement” we’d like to offer best practices and frameworks for setting communications goals, success metrics and processes that you can use even if you’re just starting out. Next, consider the desired business impact of your communications plan.

Measurement 368

Measurement Guidelines Data Education 368

Stuart Bruce

JULY 16, 2014

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Not surprisingly product and brand reviews aren’t in the top 10, although they are popular with 15% of bloggers.

Blogging 144

Blogging Writing Guidelines Film 144

5W PR

MARCH 11, 2024

In the bustling world of digital marketing, brands are constantly battling to connect and resonate with their target consumers. Enter influencers, with their engaged communities and credibility, they serve as a bridge between brands and their desired audience. Partnerships need to be genuine and resonate with the brand ethos.

Marketing 78

Marketing Guidelines Fashion Data 78

PR News

OCTOBER 11, 2017

As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it’s putting brands and individuals in difficult situations. The crux of the issue for brands: We have free speech in this… Continued.

Guidelines 75

Guidelines Social Media Media Blogging 75

Prohibition

OCTOBER 12, 2023

In our recent blog post, we look at what user generated content was and the benefits of it, which you can find here: Revolutionise your Online Presence with User-Generated Content In this blog, we’ll be diving a bit deeper into UGC, shining a spotlight on how you can maximise it for your brand.

How To 62

How To Guidelines Social Media B2C 62

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. It’s common practice to use them in the title and a few times across the piece.

Brand 88

Brand Branding SEO How To 88

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products. In PR, we adopt the voice of our clients.

Writing 294

Writing Journalism Pitching Guidelines 294

Onclusive

APRIL 22, 2021

Contact information for the key people involved: these are all of the people who may be needed during a crisis, such as the CEO and the executive team, company spokespeople, marketing and social media managers, subject matter experts, legal team, as well as friendly media contacts, influencers and brand ambassadors.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Owned Media & Content Strategy. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. The trouble with defining a company’s voice is that rigid guidelines can stifle you. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places.

Brand 111

Brand Branding LinkedIn Instagram 111

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

DECEMBER 12, 2023

From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. In this blog, we’ll explore how you can use AI to supercharge your content strategy. Don’t neglect brand guidelines. Don’t overlook context.

Guidelines 62

Guidelines B2C Tools Creativity 62

5W PR

SEPTEMBER 28, 2020

Having a distinct PR voice means that the consumers are going to be able to connect to the brand a lot quicker because they are going to get familiar with that personality, and as a result, develop better brand awareness. There are plenty of essential elements to how a brand represents itself in front of its audience.

Publicity 158

Publicity Guidelines How To Social Media 158

5W PR

APRIL 18, 2019

The marketing manager is thrilled: all of the top-tier influencers who she reached out to have signed on to promote her brand of fitness equipment! Now all she needs to do is wait for all of the glorious content promoting her brand to start rolling in. The Importance of Brand Messaging. Setting Expectations for Brand Messaging.

Brand 60

Brand Branding Marketing Guidelines 60

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

MARCH 26, 2024

With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Keep the audience informed with engaging content, industry insights, and company updates.

Strategy 78

Strategy Privacy Financial Guidelines 78

Presspage

JULY 13, 2023

This paradox highlights the need for companies to strike a delicate balance, where global guidelines provide a structure for consistency, while allowing local teams the freedom to adapt and cater to the unique cultural and contextual nuances of their regions. We'll soon publish Strategies for Successful Global Communications in our next blog.

Strategy 78

Strategy Communications Local Guidelines 78

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Newsjacking involves injecting your brand into a breaking news story that isn’t generated by your organization. A company blog post on a newsworthy topic will often help media and influencers link a subject-matter expert with a breaking story. Branded content pays long-term dividends. — Media can have short memories.

How To 334

How To Media Healthcare Survey 334

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 109

Blogging Survey B2B Analysis 109

Landis PR

OCTOBER 30, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies.

Privacy 64

Privacy Ethics Guidelines System 64

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. This year’s theme is “Leading With Ethics.”

Ethics 172

Ethics Public Affairs Policies Guidelines 172

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. For example, the U.S. They list nearly 50 specific stakeholder categories to reflect changing demographics.

Chemicals 52

Chemicals Brand Branding Survey 52

5W PR

OCTOBER 2, 2023

Adhering to ethical guidelines helps PR professionals avoid legal pitfalls that can arise from misleading or dishonest communication. For example, being transparent about a client’s shortcomings might align with ethics but challenge the pursuit of a positive brand image.

Ethics 88

Ethics Guidelines Reputation Privacy 88

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? Whatever your level of experience, you can employ some of the earnings press release guidelines that top companies use. write effective investor relations press releases. What is an Earnings Press Release?

Examples 52

Examples Company Financial Brand 52

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 79

Social Media Strategy Media Reputation 79

5W PR

MAY 23, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Brands engage in one-on-one conversations with their clients, which helps them gain insights that can be applied to scalable technology such as AI chatbots. Use Of Conversational AI. Benefits of Conversational Marketing.

Marketing 88

Marketing Guidelines Customer Service Technology 88

Shift Communications

MAY 24, 2022

Based on the recent influencer campaigns we’ve managed for clients (and are loving from other brands), here are the tricks for getting more value out of current and upcoming influencer marketing initiatives. When you treat influencers as brand ambassadors, more trust is developed between the brand, the influencer and their followers.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Members will be able to earn status by actively contributing to the community and then receive branded gifts. Kick-ass” PR blogs. Prezly published a list of the “15 most kick-ass PR blogs in 2023.” Trust but verify.

Analysis 151

Analysis Tools Software SMB 151

5W PR

OCTOBER 14, 2020

Hootsuite reported that 83% expect brands to respond to a social media complaint or question within a day and that almost half anticipate responses within an hour. What’s troubling is Hootsuite reported it took 45% of brands more than five days to reply. Guidelines. Today’s consumer wants answers and satisfaction faster.

Social Media 88

Social Media How To Media Guidelines 88

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator. Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159