The Importance Of Authorship In Travel Brand Content
The Hoyt Organization
JUNE 14, 2024
The E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness) are pivotal to this update. These guidelines stress the importance of content creators being experts in their field and content being authoritative and trustworthy. Read on to discover what authorship is and why it matters in travel brand content.
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