Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Image by Free-Photos from Pixabay.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Onclusive

JUNE 2, 2021

You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. 65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ).

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Image by Free-Photos from Pixabay.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Wildfire

AUGUST 6, 2018

At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. Artificial intelligence, VR, big data, brand purpose, and of course, Blockchain.

Trends 58

Trends Big Data Creativity Data 58

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135

Trends Marketing Pinterest Social Media 135

Stephen Waddington

MAY 24, 2021

The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. Technology: media and workflow Most practitioners across Europe highlighted the importance of digitalising stakeholder communications (87.7%) and building a digital infrastructure (83.9%).

Report 127

Report Communications Big Data Survey 127

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first? This is just the beginning.

Industry 253

Industry Communications Measurement Technology 253

Agility PR Solutions

JANUARY 29, 2020

From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting the industry on the horizon. As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come.

Big Data 123

Big Data Creativity Technology Data 123

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . For comms professionals, this intelligence is arriving at a good time.

Media 88

Media Data Reddit Crisis 88

Journalistics

MARCH 15, 2015

While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. It’s an exciting time to work at the intersection of marketing, technology and communications.

Trends 56

Trends Big Data Mobile Conference 56

PR Conversations

DECEMBER 19, 2014

Their big challenge is keeping up to date with trends and developments to be able to make informed recommendations in a variety of situations. Taking each of these, I’ve been able to consider a trend that I believe is set to be increasingly significant in 2015. Future demands smart personalisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. The tool gives you a detailed timeline of impressions and engagement rates for every Tweet, as well as follower trends and demographics.

Data 117

Data Data-Driven PR Big Data Analytics 117

Newsfile

DECEMBER 20, 2023

Melissa Strle Just ahead of COP28, reports of an intriguing trend emerged: over 80% of investors now prioritize ESG factors, highlighting the need for clearer sustainability reporting. AI is benefiting both investors and companies by helping to collect, analyze and report ESG data. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond.

Marketing 118

Marketing Data B2C Big Data 118

Flack's Revenge

NOVEMBER 7, 2016

Sigmoid – Big data analytics, applied to advertising (and other markets). “The three unstoppable trends: globalization, demographic shifts, and digitalization.” Algomizer – Interesting Israeli tech that helps improve online marketing results. eMarketer (@eMarketer) November 2, 2016.

Mobile 166

Mobile Big Data Advertising Advertising 166

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. How can we access data for PR ROI?

Analytics 170

Analytics Measurement Data Technology 170

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions.

Technology 227

Technology Data Big Data Measurement 227

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. Zach Burrus.

Marketing 60

Marketing Privacy Big Data Technology 60

Shift Communications

OCTOBER 31, 2016

Let’s look at a few key trends from the event for PR professionals. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology.

Analytics 60

Analytics Data Analysis Technology 60

Flack's Revenge

AUGUST 23, 2016

The story said that GE, an old line diversified industrial and financial services company (until recently), now wants to be known for advanced research and technology. The markets reward companies in hot areas like tech (and trending segments like Big Data) with higher valuations. Absolutely.

Brand 120

Brand Branding Technology Big Data 120

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. The role of the communications professional will continue to evolve, and we will anticipate future trends, and support our members at every stage of their career.

Privacy 60

Privacy Ethics Mobile Big Data 60

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Flack's Revenge

AUGUST 9, 2016

The meetup was about Data Science in the Newsroom. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Data across the Content Life Cycle. In an age of distributed news, HuffPo needed a new approach.

Viral 120

Viral Data Web Trends 120

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Furrier: How do you aggregate the data? Akeroyd: “We are now a big data source ourselves.

Communications 96

Communications Software Interviews Data 96

Mindful Marketing

SEPTEMBER 21, 2019

Their secret is ‘big data.’ ’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” Unfortunately for it, the company passed the point of no return.

Company 51

Company Customer Service Analytics Ethics 51

Onclusive

MAY 31, 2017

This will make the data you do include shine. It’s easy to get overwhelmed by the amount of data that’s available to us now that the PR industry has caught up with the Big Data movement. The post How I Learned to Embrace Data appeared first on AirPR.

Data 150

Data Resources Engineering Film 150

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? AI-powered technology is in its infancy. AI is more than a “buzzword.”

Marketing 59

Marketing Data Technology Analytics 59

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.

Conference 66

Conference Crisis Management Survey Big Data 66

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 92

Data Meeting Measurement Guidelines 92

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Marketwired

FEBRUARY 16, 2016

” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data.

Creativity 100

Creativity Pitching Writing Conference 100

Stuart Bruce

NOVEMBER 11, 2016

I believe both events are confirmation of a trend I’ve been observing and thinking about for the last six or seven years. Technology. Artificial intelligence, virtual reality, augmented reality, mixed reality, robotics, the gig economy, drones, blockchain are just some of the technologies disrupting the world.

Communications 154

Communications Data Policies Twitter 154

NewsWhip

JULY 29, 2021

But fortunately, there’s a lot of tools out there and technology vendors that are doing surveys at scale for across different brands. I mean, we work with a number of Fortune 500 companies in the technology industry and other industries as well. The predictions are only as good as the data coming into that. Brian: Yeah.

Brand 78

Brand Branding Marketing Data 78