Flack's Revenge

NOVEMBER 7, 2016

Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs. Sigmoid – Big data analytics, applied to advertising (and other markets). “The three unstoppable trends: globalization, demographic shifts, and digitalization.”

Mobile 166

Mobile Big Data Advertising Advertising 166

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. ” The rise of customer segmentation. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. How can we access data for PR ROI?

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. Zach Burrus.

Marketing 60

Marketing Privacy Big Data Technology 60

Flack's Revenge

AUGUST 23, 2016

Bloom: Of course everything needs to be distilled down to a way it can be consumed I guess… Dylan : Yes, even though there’s massive contrasts, contradictions and nuances and other dynamics to their art, and them as people, but there’s the one thing, idea that most people have about then. Do you agree with them? Absolutely.

Brand 120

Brand Branding Big Data Technology 120

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Furrier: How do you aggregate the data? Akeroyd: “We are now a big data source ourselves. That was the piece that clicked.”.

Communications 96

Communications Software Interviews Data 96

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

OCTOBER 31, 2016

Let’s look at a few key trends from the event for PR professionals. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. As an industry, we must stop fearing technology. Tell Better Data Stories. How can we tell stories more effectively with data?

Analytics 60

Analytics Data Analysis Technology 60

Mindful Marketing

SEPTEMBER 21, 2019

Their secret is ‘big data.’ ’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” Unfortunately for it, the company passed the point of no return.

Company 51

Company Customer Service Analytics Ethics 51

Flack's Revenge

AUGUST 9, 2016

Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Since then it is a new game, as more people are discovering and consuming news through social media. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? AI-powered technology is in its infancy. AI is more than a “buzzword.”

Marketing 59

Marketing Data Technology Analytics 59

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

JULY 29, 2021

If you get the brand health and brand perception and really drive that point home with consumers, you’re going to enable a lifetime of sales, because the people come and become fans of the brand and loyal to that brand. It gets to consumer perception and understanding of and expectations of what that brand should do. Brian: Yeah.

Brand 78

Brand Branding Marketing Data 78