Critical Mention

SEPTEMBER 9, 2018

Consistently named one of the most influential marketers in social media, Ann Handley is a prominent influencer on LinkedIn and has more than 420K followers on Twitter. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Conference 66

Conference Crisis Management Survey Big Data 66

prTini

NOVEMBER 21, 2014

What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? The Top 10 Social Media Podcasts Right Now (client). The Science of Building a Lasting Social Media Community. 10 Reasons User-Generated Content Boosts Social Media Success. How to Get More PR Results.

Brand 52

Brand Branding Case Study Big Data 52

Flack's Revenge

AUGUST 9, 2016

Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Since then it is a new game, as more people are discovering and consuming news through social media. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

Bad Pitch Blog

JANUARY 13, 2016

Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry. I can tell you we never thought we'd be writing for it 10 years later. The good news? The bad news?

Pitching 40

Pitching Media Relations Media Big Data 40

Cision

MAY 5, 2016

Measurement and analytics will continue to grow in importance as more and more tools are becoming available to capture and crunch big data, and will dovetail the trend toward value-based models. My favorite social media platform is…Snapchat because it never disappoints in making me laugh. He lives it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Twitter A journalist’s. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Solo PR Pro

JUNE 12, 2018

Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside. Have you changed the way you gather or use data? Share in the comments below or on social media using the hashtag #solopr. We would love to hear from you.

Privacy 40

Privacy Data Ethics Policies 40

Waxing UnLyrical

JUNE 13, 2016

The future of digital and social media in government comms. The Measurement Life: An Interview with Jim Macnamara.

Education 40

Education Measurement Government Interviews 40

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. And his stories turned into sales.

Viral 83

Viral Big Data Fashion Publicity 83

Waxing UnLyrical

JULY 2, 2018

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. And with how social media and the internet evolve on (literally) a daily basis?

Measurement 40

Measurement Nonprofit Education Social Media 40

Beyond PR

APRIL 27, 2016

Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show. Social Media Straits. As hubs of interaction, knowledge, and networking, it’s no wonder that events produce an abundance of social media chatter.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PR 20/20

JULY 24, 2019

write press releases, generate analytics reports). Consider something you’re probably more familiar with like marketing automation, social media management tools or email marketing solutions. It’s imperative to get your data AI-ready. Marketers have a ton of data on their hands. Adjust ad spend in real time (e.g.

Marketing 59

Marketing Data Technology Analytics 59

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

MARCH 27, 2018

is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies. Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.

Analytics 100

Analytics Measurement B2C Construction 100

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

AUGUST 26, 2018

It’s a really applicable theme because the silos between communications disciplines are coming down with the advancement of digital and social media. We also have a variety of social mixers and receptions, and Austin’s such a wonderful city–it’s going to be great! This year’s theme is communications convergence.

Interviews 79

Interviews Ethics Conference Leadership 79

PR Breakfast Club

JULY 6, 2015

There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate.

Data 28

Data Pinterest Social Media Big Data 28

Flatiron Communications

MAY 2, 2017

It’s great for building better-targeted media lists, and also provides journalists’ email addresses, their most recent coverage and tweets, and links to their social media profiles. If you’re not sure where your writing stacks up, try this 25-question quiz.

Tools 45

Tools Twitter Report Pitching 45

Shift Communications

OCTOBER 31, 2016

Rather than assigning a whole team to read the day’s news or client mentions, smart PR professionals will take advantage of the latest Big Data technologies like Apache Spark , and use an artificial intelligence summarize the relevant news about their clients and provide useful insights about what’s driving the day’s news.

Analytics 60

Analytics Data Analysis Technology 60

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

The Resolution Blog

AUGUST 1, 2019

When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect. There was a realisation from many that read the articles, that they had been targeted based on their social media activity.

Ethics 120

Ethics Publicity Data SEO 120

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. *This article was provided by Cision, a PRSA partner.

Data 92

Data Meeting Measurement Guidelines 92