Remove Big Data Remove Ethics Remove Social Media Remove Writing
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What Lies Ahead for Public Relations in 2018?

PRSay

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167
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Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135
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Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. In fact, the explosive growth of data science may be part of the problem. We would love to hear from you.

Privacy 40
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What is Predictive Media Intelligence?

NewsWhip

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. The process starts by detecting news stories and social media posts as soon as they appear. It then gathers engagement data on each story, and calculates the rate of change of that engagement.

Media 88
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Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Further details including information on other types and new media are in the section on types of mass communication. What is Mass Communication?

Ethics 52
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Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

The Resolution Blog

When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect. There was a realisation from many that read the articles, that they had been targeted based on their social media activity.

Ethics 120