Onclusive

MARCH 23, 2020

Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 221

Media Measurement Analysis Television 221

Cision

NOVEMBER 10, 2016

It isn’t difficult to see, however, that the real hero of the campaign is big data analytics, without which it would have been impossible for Dove to discover “the real truth.”. Sometimes data generated by big data tools amount only to noise. It is very difficult to narrow in on the problem and solve it.

Data 292

Data Big Data Strategy How To 292

Onclusive

MARCH 23, 2020

Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 195

Media Measurement Analysis Television 195

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. Identify PR funnel accelerators.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

FEBRUARY 1, 2019

We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. This has led to a data revolution, with marketing moving away from being a perceived cost center, to being recognized as a true driver of revenue. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of measurability. Staying on top of the latest trends is one part of the equation. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Newsfile

DECEMBER 20, 2023

Melissa Strle Just ahead of COP28, reports of an intriguing trend emerged: over 80% of investors now prioritize ESG factors, highlighting the need for clearer sustainability reporting. AI is benefiting both investors and companies by helping to collect, analyze and report ESG data. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

Prohibition

SEPTEMBER 1, 2023

In the podcast, Chris shares his ‘rule of seven’ for agency advisors and the importance of measuring success and scale. Recent research has shown that 70% of marketers feel ill-equipped to handle ‘big data’ challenges. Is your team trained up? For more updates, make sure to subscribe!

Agency 71

Agency Leadership Training Big Data 71

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

OCTOBER 5, 2016

In-depth analysis and measurement of PR outcomes is a fairly new practice. Thus, standards around this measurement are still in development. Often, when a PR professional views data that shows the […].

Data 270

Data Analysis Measurement Big Data 270

PRSay

JANUARY 3, 2018

Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures. Knowing how to work with big data will also become more important for PR pros. Knowing how to work with big data will also become more important for PR pros.

Publicity 167

Publicity Social Media Television Measurement 167

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. This plan brings vision, intention and qualitative and quantitative measures to track our progress. Millennials have surpassed baby boomers as the largest segment in the workforce. Diversity remains a challenge and a top priority.

Privacy 60

Privacy Ethics Mobile Big Data 60

Onclusive

OCTOBER 12, 2016

I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

Data 150

Data How To Measurement Examples 150

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. According to Forbes , businesses with data-driven practices are almost three times more likely to see revenues increase than industry peers. Conclusion.

Data 92

Data Meeting Measurement Guidelines 92

Cision

JANUARY 30, 2017

Akeroyd: “For all of us in the earned media profession, we’ve always known the value, but we’ve struggled to measure it.”. Furrier: How do you aggregate the data? Akeroyd: “We are now a big data source ourselves. The ocean of data around this that we have in-house is just amazing, number one.

Communications 96

Communications Software Interviews Data 96

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well.

Marketing 60

Marketing Privacy Big Data Technology 60

Cision

MAY 5, 2016

By staying on top of trends, doing your homework and connecting the dots, you gain a better understanding of where your audience is getting their information throughout the day, so you can tap into that market and give consumers what they want, where they are looking for it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Onclusive

MAY 31, 2017

My first job in social media sparked a passion for data. One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. This will make the data you do include shine.

Data 150

Data Resources Engineering Film 150

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Critical Mention

SEPTEMBER 9, 2018

The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. At the conference, you have the opportunity to maximize your time by planning your professional development journey.

Conference 66

Conference Crisis Management Survey Big Data 66

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. The importance of data for clients | Jump to text. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? I mean, that’s what this big project that we’re talking about was really about.

Brand 78

Brand Branding Marketing Data 78

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52