PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. The days of coming up with 12-month marketing plans are dead.

Trends 58

Trends Big Data Creativity Data 58

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Measurement Television 167

Cision

JULY 6, 2017

For those unfamiliar with marketing speak, this process is known as collecting leads. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. Search the web for the first marketing automation software you find, build your form, upload it to your blog, and done.

Blogging 168

Blogging How To Privacy Mobile 168

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? With more data than ever also brings more access to insights than ever. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. I am a big fan of podcasts, and like listening to them while jogging. The Music and Branding Connection. I’m also a music lover. Absolutely.

Brand 120

Brand Branding Big Data Technology 120

Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. PRSA not only gathered this data but is going to use as the foundation for its conference. Internationally Renowned Marketing Expert. Millennial Marketing Expert. Digital Marketing Pioneer.

Conference 66

Conference Crisis Management Survey Big Data 66

NewsWhip

JUNE 2, 2021

Predictive media planning involves using big data and computer models to optimize the content strategy, develop the media relations plan or select distribution channels for a message or campaign. Here, analysis of big data strongly suggests, or predicts, that some approaches will work far better than others. .

Media 88

Media Data Reddit Crisis 88

Cision

MAY 5, 2016

By staying on top of trends, doing your homework and connecting the dots, you gain a better understanding of where your audience is getting their information throughout the day, so you can tap into that market and give consumers what they want, where they are looking for it. It’s no secret digital has changed the way we communicate.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Sword and the Script

AUGUST 19, 2017

So, how, exactly, can top marketers pull that off? That’s the theme for this week’s Unscripted Marketing links [UML], which is returning as an occasional series, after a brief summer hiatus. When it comes leadership attributes , “it is strategic thinking that most marketers (86%) believe is imperative.”. Fletcher wrote.

Leadership 62

Leadership Study Analytics Survey 62

Marketwired

FEBRUARY 11, 2016

and Entrepreneur, and her contributing writing can be seen in everything from Forbes to the Huffington Post. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. She holds a B.A.

Conference 100

Conference Big Data Pitching Employee 100

prTini

NOVEMBER 21, 2014

What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? How to Identify Weaknesses in Your Writing. Big Data: It’s Not What CMOs Know, It’s What They Do. This Study of 500 Publishers Reveals How Marketers Can Get Other Sites to Write About Their Content. Cheers and happy reading! .

Brand 52

Brand Branding Case Study Big Data 52

Waxing UnLyrical

MAY 24, 2018

Oh, and bonus points for me at that PRSA conference – I also got my first introduction to Shonali Burke, who presented a professional development session on big data. Mary Wascavage is a Philadelphia-based public relations and marketing professional. I still have my notes.). “Newsjacking” Still Works.

Creativity 96

Creativity Storytelling LinkedIn System 96

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Flack's Revenge

AUGUST 9, 2016

Geetu’s favorite part, she said, was exploring the “content gap” between what they write and what people want to read. Do you want to achieve data-driven content marketing success? The post Huffington Goes Viral with Data Science – You can Too appeared first on. Click here to find out how.

Viral 120

Viral Data Web Trends 120

Solo PR Pro

JUNE 12, 2018

Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside. This fully extends to the development and application of data. Many public relations professionals use social advertising, email marketing, and media monitoring in our day to day work.

Privacy 40

Privacy Data Ethics Policies 40

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. He was the first experiential marketer.

Viral 83

Viral Big Data Fashion Publicity 83

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes. Earned Media Still Matters – A Lot.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

JULY 2, 2018

A2: I stumbled into PR/marketing. I had no focus in PR or marketing at all in school. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Poonam Sharma (@poonam_s) June 14, 2018. measurePR #PRStudChat #measurepr. A3: Hard to say. What did for sure?

Measurement 40

Measurement Nonprofit Education Social Media 40

Ethical Voices

MARCH 14, 2022

So, while I can create the logic behind it and the developers write the code, one of the things I’m starting to see, that is a little troubling, is science actually not converging with, but potentially replacing some of the art that is in our business. We don’t have as much data as our marketing siblings.

Ethics 52

Ethics Publicity Data Agency 52

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands.

Brand 78

Brand Branding Marketing Data 78

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

MARCH 27, 2018

These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies.

Analytics 100

Analytics Measurement B2C Construction 100

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. If you include numbers—such as time or money saved—or data that backs up your claims (e.g. “99 Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. She is currently a columnist for Mashable, Inc.,

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. Today’s employers of my students constantly reinforce this priority.

Interviews 79

Interviews Ethics Conference Leadership 79

PR Breakfast Club

JULY 6, 2015

Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate. Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media .

Data 28

Data Pinterest Social Media Big Data 28

Bad Pitch Blog

JANUARY 2, 2012

But there''s a happy medium between clear, concise Hemingway-style writing and writing that helps differentiate us that also makes sense. Big data is everywhere. This is also a teeny tiny reminder of the importance of word choice as it relates to paid and organic search marketing. Perhaps this is a better approach.

Big Data 53

Big Data Newspapers Writing LinkedIn 53

Flatiron Communications

MAY 2, 2017

Between the CRM solutions from GMail, Mailchimp, Meltwater, and SalesForce, PR types have many choices for their email marketing software. If you’re not sure where your writing stacks up, try this 25-question quiz. The smarter PR set uses this platform or others like it that capture engagement to different degrees.

Tools 45

Tools Twitter Report Pitching 45

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. He has had a front-row seat in the evolution of Growth PR and content marketing and shared his thoughts with our team below: AirPR: How did you get started in content marketing and PR? s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Shift Communications

OCTOBER 31, 2016

Rather than assigning a whole team to read the day’s news or client mentions, smart PR professionals will take advantage of the latest Big Data technologies like Apache Spark , and use an artificial intelligence summarize the relevant news about their clients and provide useful insights about what’s driving the day’s news.

Analytics 60

Analytics Data Analysis Technology 60

The Resolution Blog

AUGUST 1, 2019

Your data is in circulation ’. It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. Over my 17 years in PR, SEO, digital marketing and now software services I’ve picked up a lot of knowledge in digital communications.

Ethics 120

Ethics Publicity Data SEO 120

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. This is a great example of providing relevant, original and timely data to a reporter. Here’s a hypothetical to consider: a company like Hershey’s could provide data on how much chocolate sales increase around Valentine’s Day.

Data 106

Data Meeting Measurement Guidelines 106