Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. The questions for you to answer are which numbers matter and what’s the best way to measure them in relation to your goals?

Measurement 272

Measurement Strategy Software Analytics 272

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it?

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold. DO prepare to move fast. DON’T go to extremes.

Crisis 367

Crisis How To Crisis Communications Reputation 367

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then, fold them into the strategy with press announcements that are well-timed, such as before a specific season, holiday, or other relevant occasion. . Build your strategy with measurement and reporting in mind. Think of how you’ll be expected to measure and report success while creating your plan.

Strategy 287

Strategy Media Measurement Product Launch 287

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line. You know how to go about everything in there, but you have no time. Upkeep of media lists. Answering media inquiries.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

MARCH 11, 2021

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. But make no mistake, measuring performance is what every other department is doing.

Measurement 150

Measurement Analysis Data Blogging 150

PRSay

APRIL 25, 2024

Call it a professional brand strategy if you will. When you interact with it — or associate it with past interactions you’ve had with it — you ultimately determine the brand. In other words, you probably shouldn’t brand yourself an astronaut if you’ve never been to space. Define your goals. Do your SWOT.

Strategy 78

Strategy Brand Branding Leadership 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Be ready to submit early since the call for speakers takes place in late winter of the calendar year before each conference. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course.

Conference 304

Conference B2B Content Marketing Case Study 304

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

JUNE 18, 2019

They support goals that are specific. We’re often approached by prospective clients who articulate their goals in somewhat vague terms. These are all fine objectives, but to develop a successful PR strategy, it’s our job to help the client set more specific and tailored goals. They’re measurable.

Strategy 220

Strategy Measurement Advertising Advertising 220

Stern + Associates

DECEMBER 8, 2022

86% of Americans believe transparency from businesses is more important than ever before. After years of developing social media strategies for CEOs and C-suites, we at Stern can recommend a few key planning elements for building thought leadership on social media and setting you up for lasting success.

Social Media 85

Social Media Strategy How To Media 85

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. If you look under the hood of the best email marketing campaigns, a strategic, data-driven approach quickly emerges as the linchpin to its success. What data do you need to execute that strategy? Everyone can send an email.

Marketing 210

Marketing Apparel Data Software 210

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? The absence of a standard formula for measuring PR success remains our holy-grail challenge as an industry. So, how should we measure PR outcomes?

Measurement 189

Measurement How To Guidelines Web 189

PR Fuel

JULY 28, 2021

Are you worried whether your last press release fell flat, but you’re struggling to tell? To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. What Are Your Goals? Try to set the goal higher while keeping it attainable.

How To 105

How To Engineering Google Web 105

Stern + Associates

APRIL 17, 2023

Define Your Goals Before creating any content, it’s important to define your goals. What do you want to achieve with your video content? Are you looking to increase brand awareness? Are you trying to grow your business? Is there something you can tell them that the brand can’t?

Video 89

Video YouTube Instagram Strategy 89

ImPRessions - Crenshaw Communications

JULY 26, 2019

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. With that in mind, here are some ways for PR teams to set expectations with clients and maintain a healthy, long-term relationship. Set communication levels.

How To 225

How To Agency Survey Education 225

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Apply critical thinking before fulfilling the “ask”. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter?

Storytelling 329

Storytelling SEO Community Engineering 329

The Resolution Blog

JANUARY 31, 2020

Reputation is important in the PR world, so of course you want to get a few wins under your belt. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). But Whatever You Do, Don’t Retrofit It!

Measurement 156

Measurement Case Study Creativity Course 156

Cision

MAY 24, 2016

They want to know that you are honest, trustworthy and reliable before they do business with you. So how can you build trust and gain credibility in your industry? You need to become a thought leader. You need to ensure your brand’s name and products are recognized in your industry – and for the right reasons.

Measurement 222

Measurement Leadership Pitching Software 222

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity.

Measurement 62

Measurement How To Comparison B2C 62

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing Goal 1: Gain a better understanding of which messages are resonating.

Marketing 170

Marketing Measurement Trends B2B 170

PR 20/20

FEBRUARY 7, 2023

Are you ready for the transition? And if you haven’t started your research yet (or are just beginning), you’ve come to the right place. Below, we share answers to some of the most frequently asked questions about the platform, including how you can get the most out of it for your business. Choose Settings, then Admin.

Analytics 69

Analytics Google Mobile Measurement 69

PR in High Definition

APRIL 27, 2023

Quiet thriving essentially means making small changes, shifting your mental state and helping give you a positive outlook. How much positivity is there within your organisation and are you using that to fuel growth? Step 1: Where do you stand on employee sentiment? Does your workforce embody the ones you have?

Employee 62

Employee Communications Reputation Measurement 62

ReimaginePR

MAY 16, 2016

It’s not effective, it’s certainly going to frustrate you, and it will consume way too much of your time along the way. I’ll show you exactly how to do this the easy way. Bonus: In this free resource, I’ll show you my top four metrics to start focusing on today. If you can measure it, you can manage it.”.

Analytics 136

Analytics eBook Measurement Google 136

Stern + Associates

JULY 28, 2023

You should not regard thought leadership merely as another marketing tactic or a pretext to generate content and disseminate campaigns. One of the biggest challenges for marketers is defining and articulating a solid business case for thought leadership, as well as setting measurable goals.

Leadership 62

Leadership Strategy How To Groups 62

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. Whether you’re just starting or a seasoned pro, we have 10 steps to create a successful content marketing plan: 1.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Wadds Inc.

AUGUST 15, 2023

Its goal is to describe applying various AI tools to help widen understanding and improve ethical adoption. An outline of each article is set out below. Pitches are invited during the remainder of August, with text and images submitted by the end of September for publication before the end of October.

Tools 98

Tools Community Energy Print 98

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line. You know how to go about everything in there, but you have no time. Wondering what that digital content hub could look like?

Communications 78

Communications Measurement Tools Enterprise 78

Konnect Agency

OCTOBER 25, 2023

To ensure your campaigns shine bright among the festive noise, it’s essential to set the stage for success right from the start. Define Your Objectives and Goals Before diving in, take a step back and establish clear campaign objectives and goals. What do you actually want to achieve from these campaigns?

Advertising 64

Advertising Advertising Creativity Analytics 64

Deirdre Breakenridge

FEBRUARY 1, 2018

What would you do if you weren’t afraid? Would you fight for your dreams? What actions will you take this year to follow your dreams? There is an entire industry urging us to set bold, scary goals. While setting bold goals has its merit, I’m a big believer in setting the right goals for you.

How To 164

How To Energy Community Writing 164

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

In the case of impressions, often you are measuring your value in terms of random “eyeballs” that may or may not be ones that help your business. So, to better measure your public relationships, we offer a few tips on how to avoid the tempting-but-destructive call of AVE and false metrics: 1. Measure those.

How To 52

How To Print Analytics Advertising 52

The Proactive Report

JUNE 18, 2021

If you are not already doing it, start right away. PR should be the first thing you do and it should be done every day. ” Once you have awareness and interest you can fan those flames and move people down your funnel. There are many ways to do this, as you can see in the graphic below. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213