ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 111

Banking Content Marketing Examples Industry 111

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Financial 52

Financial Content Marketing Examples Banking 52

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

PR Conversations

JUNE 16, 2016

A strong narrative running through the episodes that I’ve seen so far (six out of the ten) is the All Star / Dream Team defence lawyers’ focus on winning at all costs, and how ill equipped the district attorney’s prosecutors seem to be in reacting to this strategy. Remain – insulting voter intelligence?

Film 40

Film Infographics Banking Groups 40

PR Conversations

JUNE 16, 2016

A strong narrative running through the episodes that I’ve seen so far (six out of the ten) is the All Star / Dream Team defence lawyers’ focus on winning at all costs, and how ill equipped the district attorney’s prosecutors seem to be in reacting to this strategy. Remain – insulting voter intelligence?

Film 40

Film Groups Infographics Banking 40

PR Conversations

JUNE 16, 2016

A strong narrative running through the episodes that I’ve seen so far (six out of the ten) is the All Star / Dream Team defence lawyers’ focus on winning at all costs, and how ill equipped the district attorney’s prosecutors seem to be in reacting to this strategy. Remain – insulting voter intelligence?

Film 40

Film Groups Infographics Banking 40

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Christine Moorman | Duke University. The list goes on.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

MARCH 18, 2024

For Brown Brothers Harriman , the oldest private bank in America, tapping into the high-net-worth female market wasn’t just a stride towards gender equality in wealth management—it was about seizing an overlooked opportunity. Royal Bank of Canada had an answer: Get everyone involved.

Case Study 52

Case Study Financial Content Marketing Study 52

MaccaPR

AUGUST 5, 2015

Bylined Bloggers Suggest You Have a Broad Bank of Talent. What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more.

Blogging 48

Blogging Employee Corporate Google 48

Contently - Strategy

JANUARY 17, 2024

By leveraging data-driven insights, financial institutions can provide targeted content and recommendations, such as investment strategies or banking solutions, which resonate with the unique circumstances of each client. This content can increase engagement by guiding visitors to related content that fits their specific circumstances.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs. Create social videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

APRIL 24, 2019

Review your existing content strategy. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) A content strategy is a living document. If you’re trying to scale, that’s a great time to take a step back and review your strategy.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JANUARY 23, 2019

.” Vox pays creators, of course, and hiring curious people and letting them off the leash led to a big part of Vox’s content strategy : the explainer that beats a reader to a question. If you’re explaining why your brand offers the best product or service in the game, you need to put that claim in context.

Media 111

Media Journalism Content Marketing Education 111