Beyond PR

SEPTEMBER 2, 2016

And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. However, you don’t necessarily need to break the bank. This release is an excellent example of how press releases have evolved to stand on their own as unique pieces of marketing content.

Banking 62

Banking Retail B2B Writing 62

Buzzstream

SEPTEMBER 3, 2024

For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. A writer who writes about “running” may only review running shoes. And, when they do, it’s a signal that you did a great job writing your subject line. Jude’s Walk/Run. They’re like, ‘I love your headlines.

Pitching 126

Pitching How To Digital PR Data 126

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Turning Data Into Trends.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Sword and the Script

JUNE 18, 2024

It’s thankless work but I’ve had some amazing conversations and it’s led me to several conclusions about the state of the market. >>> Sword and the Script Media can help with B2B marketing, PR and social media. Find a trend, pump a lot of money into it, make a lot of noise in the market and hope to get acquired.

B2B 131

B2B Government SMB Real Estate 131

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice. In general, marketers may have misconceptions about what they sound like and what audiences want.

Study 145

Study Branding Brand B2B 145

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. The day the bank called your loan. When writing an opening paragraph, keep things lively and terse. Don’t start with fixing the sandwiches.”. Luckily. .

Storytelling 146

Storytelling Case Study Writing Banking 146

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. By Seedepth.

Interviews 50

Interviews Marketing Financial Insurance 50

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates.

Financial 79

Financial Banking Content Marketing Writing 79

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Content is the lifeblood of Influencer Marketing.

Branding 135

Branding Brand How To Radio 135

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. ” Is that a weird freaking quote? Yes, it really is.

How To 145

How To Creativity Storytelling Writing 145

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Of course, I couldn’t write a post like this without nominating a couple people myself! Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). Bank (nominated by Monica Wiant).

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. Despite this, the company’s chief executive, Rob Stone, told customers in the email correspondence: ‘Please be assured that there is no evidence that any financial, banking, log-in credentials or sensitive information has been compromised.’”

Software 126

Software B2B Pitching Data 126

Communications Conversations

DECEMBER 8, 2022

Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis. Bank and Optum. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Social Media.

Strategy 61

Strategy Marketing SEO Social Media 61

Shift Communications

MARCH 15, 2022

What’s evident through the report is publishers are trying to navigate some seismic changes in the market. Publishers are very much banking on subscriptions and other membership models as their primary revenue driver. Many already had challenges growing revenue with traditional media business models.

Strategy 103

Strategy Media Journalism Banking 103

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. For example, if you ask 10 different people to define marketing or PR, there’s a good chance you’ll get 10 different answers. The report identifies seven barriers to agile marketing.

Marketing 60

Marketing B2B Content Marketing Training 60

Reputation Us

AUGUST 28, 2023

.” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” Aftab Pureval Presentation : Future-Proof Marketer: Exploring AI for Marketing Success Matthew Dooley @beth-johnson Stella Udeozor “Look at A.I.

System 78

System Technology Banking Community 78

Mindful Marketing

APRIL 4, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence As I chatted with prospective students and their parents at a luncheon in our college’s cafeteria, I suspected that something wasn’t going well for one of the families. People do some terrible things under the auspices of “marketing.”

Banking 75

Banking Examples Print Ethics 75

Remote PR Jobs

SEPTEMBER 25, 2023

I’ve spent the past few weeks doing some research and found a interesting opportunity in the Chinese market.” Use short sentences, present tense, and drama to convey your point, says Cary Brazeman, principal of CRELIX Marketing Partners. Next, share why you have something unique to say on this topic–that’s second base.

Reddit 100

Reddit Storytelling Meeting Case Study 100

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Location -> (Country, state, region or designated market area).

Social Media 233

Social Media How To Insurance Insurance 233

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. write effective investor relations press releases.

Examples 52

Examples Company Financial Branding 52

Sword and the Script

SEPTEMBER 20, 2016

Teaching and Relevance: The Last Mile in Marketing. That post was published in June 2015 according to the dateline posted at the time of this writing. If we look at California with Apple vs. Chevron, there is a large discrepancy between market value and total revenues. Looking for future proof content marketing help? .

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Sword and the Script

MAY 7, 2019

It commands about 90% of the market share. Non-key word anchor text: Sword and the Script Media writes about public relations. Media coverage brings an element of third-party credibility that other forms of marketing cannot. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94.

Google 131

Google Banking Engineering Web 131

Reputation Us

APRIL 17, 2019

Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PR Fuel

AUGUST 27, 2020

That’s where marketing and promotion come in. If your staff is collecting donations for a local food bank and then delivering everything to the charity, by all means, send a press release to let the public know about it. You can write and distribute a press release to announce the hiring of a new CEO, for example.

Nonprofit 104

Nonprofit Local Writing Examples 104

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% this year, slightly more than forecast in December 2023. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Cision

SEPTEMBER 11, 2017

Investor Relations Officers (IROs) are in the unique position of deciding what constitutes market-moving news, how it should be distributed and whom should be targeted — even if the overall message is publicly available. Consider the following three primary audience types targeted by IROs. The Sell-Side. A lot, actually. That’s right.

Banking 192

Banking Newspapers Study Company 192

Communications Conversations

DECEMBER 31, 2019

A few of my most popular posts in 2019 include: 15 up-and-coming PR and social media marketers to watch ; 17 additional winners of the 32 Under 32 List and What grade would you give the MIAC on its handling of the St Thomas fiasco? I even write a post about the people I hope to have coffee with in the New Year. David McCoy, US Bank.

Banking 78

Banking Tourism Groups Healthcare 78

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio.

Meeting 131

Meeting Radio Sports Telecommunications 131

Mindful Marketing

APRIL 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing You’re a basketball player whose team just won the NCAA Division I national championship! However, at least one financial markets expert suggests that advantage is exaggerated.

Financial 65

Financial Banking Retail Sports 65

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. I wrote about this fabulous piece of content marketing yesterday. Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year? Bank (@usbank) January 30, 2018.

Digg 60

Digg Social Media Banking Sports 60

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 111

Banking Content Marketing Examples Industry 111

Solo PR Pro

MAY 24, 2022

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. “For More tips and tricks for writing great award submissions.

How To 52

How To Groups Writing Nonprofit 52

Sword and the Script

JUNE 3, 2020

to push real-time, actionable alerts to market-moving news as it breaks. Let’s say you’re a software company with dozens of competitors in each of your markets globally. has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94