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Ways to Make Employee Communications More Engaging

PRSay

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Show don’t tell.

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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

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Louisville Business First: ReputationUs, Blue Ocean Global Technology Announce Partnership

Reputation Us

ReputationUs , which moved to Louisville from Portland, Oregon, has partnered with New York-based Blue Ocean Global Technology , a digital reputation management firm. It has 13 employees across the country, and Boggs is the only one based here with an office on South Fourth Street. The firms declined to share any financial information.

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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing.

Banking 327
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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

be very different from the tone of voice you use to address the families of your employees. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on. Workplace violence crisis: When a current or former employee commits violence against another company employee.

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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

Allies are like money in the bank, and like wealth, they take time to accumulate. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. Understand the power of first-person storytelling by employees on social platforms like TikTok and Instagram.

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