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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms


Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing.

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Joyful Workplaces: The Surprising Edge Happiness Gives to Your Business

Stern + Associates

Organizational leaders are increasingly recognizing that employee happiness is an important goal,” says Elizabeth Dunn, Ph.D., An Enduring Organizational Resource: Social Connections at Work According to Dunn, one of the main keys to unlocking employee happiness is to build a sense of connection with colleagues.

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Notes on the UK public relations agency market

Wadds Inc.

The relationship between agency employers and employees has reset. Technology and media layoffs and a slowdown in private equity funding are also having an impact. The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like.

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When Organizations Give Thanks

Mindful Marketing

.” Some may find it ironic that the leader of a company that supplies technological solutions places greatest importance on its people. Great technology doesn’t matter much without great employees who are highly skilled in its use. with responsibilities outside the workplace.

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“Can I just speak to a real person, please?” – the rebrand of the chatbot

PR in High Definition

After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. Take bank NatWest’s new AI-powered chatbot, ‘ Cora ’ for example. Yes, chatbots are undergoing a rebrand.

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Celebrating the PR Profession’s LGBTQ Community


Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR Increasingly, corporate cultures encourage employees to be their authentic selves.

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