The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? By and large the outlook is positive.

Leadership 69

Leadership Biotechnology Policies Local 69

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Innovation at the helm In fintech, innovation is the name of the game.

Strategy 78

Strategy Privacy Financial Guidelines 78

Sword and the Script

MARCH 5, 2024

So, it may well be simply a slow time of year for these companies. Despite this, the company’s chief executive, Rob Stone, told customers in the email correspondence: ‘Please be assured that there is no evidence that any financial, banking, log-in credentials or sensitive information has been compromised.’”

Software 127

Software B2B Pitching Data 127

Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Big tech’s reputation challenges. 5 tech PR trends. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Wadds Inc.

APRIL 26, 2023

Technology and media layoffs and a slowdown in private equity funding are also having an impact. We’re not sure which companies are zombies (start-ups whose funding is running out), explained one agency founder. The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like.

Agency 98

Agency Publicity Marketing Banking 98

PR in High Definition

JULY 27, 2023

There were always parallels that could be drawn between Elon Musk and Tony Stark – a controversial and eccentric billionaire living in a remote part of the world conjuring up futuristic technologies to spread to the masses. These apps bring everything into one place combining communications, banking, retail and more.

Twitter 62

Twitter Reputation Banking Retail 62

Flack's Revenge

FEBRUARY 3, 2021

This almost magical ingredient has given bragging rights to scores of companies over decades. . It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. The IP often reflects the company and team’s DNA. Hitting the Sauce.

Technology 177

Technology Comparison Case Study Privacy 177

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” –Hope for technology to be ethical.

System 78

System Technology Banking Community 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

These lists often include new technology-based PR tools or the latest social or other media platforms. Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? Drug company CEO suffers public outrage. Wounded Warrior Project hurt by reputation damage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

PR in High Definition

NOVEMBER 30, 2023

No longer are they the cryptic gatekeepers to the human behind the screen; companies are working on making virtual assistants more humanised. Take bank NatWest’s new AI-powered chatbot, ‘ Cora ’ for example. Well, if you believe the AI industry’s announcements, come the new year, that will soon be a struggle of the past.

Banking 71

Banking Software Employee Study 71

Reputation Us

APRIL 17, 2019

Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Houck’s breadth of client strategic experience includes work with global technology, financial, health care and CPG.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. There's no time to really think it through- you are riding a bicycle, the bicycle is on fire, you are on fire, everything is on fire, and you are in hell… Thanks for reading Reputation Antistress by Sergii Bidenko!

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Deirdre Breakenridge

MAY 8, 2017

The answers to a question about what is important to companies when it comes to engaging agencies is also telling. Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. Those ideas can really move the needle. Many of them offer COVID-19 vaccinations.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Jessica Lawlor, Jessica Lawlor & Company. Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me.

How To 104

How To Fashion Banking Industry 104

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Reputation Us

AUGUST 16, 2023

Mann – Managing editor, Louisville Business First Aug 14, 2023 Two firms working in reputation management, one of which is based in Louisville, are pairing up through a partnership. In today’s fast-paced interconnected and polarizing world, a company’s reputation is more important than ever.

Technology 78

Technology Reputation Crisis Financial 78

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 182

Reputation Privacy Banking Ethics 182

Sword and the Script

NOVEMBER 4, 2014

It was an awkward presentation through and through, but at one critical moment, Mr. Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” The company is getting accolades from other reputable marketers. But you can, you know, make fun of yourself and stuff.”.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Once it’s well executed, a successful PR strategy can drive immense value for companies, even during a recession. Many tech companies have announced staff reductions, for example.

Strategy 193

Strategy Reputation Banking Infographics 193

Norton's Notes

JULY 29, 2015

Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. One of my career defining roles was writing the social media strategy for a prominent central bank. Without a doubt it’s online reputation.

Interviews 28

Interviews SEO Banking Radio 28

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. Mercurial founders aren’t only in technology startups.

Banking 257

Banking Facebook Reputation Crisis 257

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. COVID proved that we don’t need constant travel any more than we need to deposit paper checks at the bank. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

Karen Freberg

JUNE 6, 2017

” Same goes with research as well – in order to get a reputation in the academic field, you have to be published and get interviewed for your work by the press. In addition, as Gary said in his post, a personal brand is not the only thing you can bank on. Gary has been able to do this for his company, VaynerMedia.

Social Media 40

Social Media Brand Branding Media 40

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Cuban sees PR spend as wasteful and premature for most early-stage companies. Companies with the largest increase in funds raised between rounds A and B also generated the most media coverage.

Study 234

Study SEO Course B2B 234

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things. A great data divide.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR in High Definition

OCTOBER 26, 2020

We have always worked with tech-driven companies, building their profiles and shaping reputations. This article is the first in a series to shine a spotlight on some of the amazing tech companies which will be helping us get through whatever the next decade brings. Who wants to pay punishing bank forex rates?

Retail 62

Retail Reputation Transportation Technology 62

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Second, companies are often inconsistent with their marketing efforts. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Keep a close eye on any coverage or mentions from reputable media outlets and perform sentiment analysis for insight into how people feel about your brand.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Where the Fishermen Ain't

AUGUST 30, 2016

When I talk to people in the communications, marketing, and public relations fields about the relevant implications of blockchain technology, I ask them the question "What do you think you and your stakeholders could do with a single, permanent, shared and survivable version of digital truth?". Transactions as Narratives.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

When I talk to people in the communications, marketing, and public relations fields about the relevant implications of blockchain technology, I ask them the question "What do you think you and your stakeholders could do with a single, permanent, shared and survivable version of digital truth?". Transactions as Narratives.

Storytelling 20

Storytelling Technology Financial Groups 20

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s mostly due to the prevalence of high-growth technology players , who move fast and are extraordinarily collaborative as clients. Those more specific keywords like “price optimization software” or “ad tech companies NY” get fewer searches but have a high conversion value. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. Every company must not only deliver on financial performance, wrote Fink, but “also show how it makes a positive contribution to society.”

Corporate 159

Corporate Reputation Nonprofit Guidelines 159