Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. In June, #measurePR goes international! But it’s huge. June #measurePR Announcement.

Media Relations 40

Media Relations Measurement Media Analysis 40

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. Focusing on integration and strategy is key. .

Internal 40

Internal International Measurement Banking 40

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 117

Social Media Conference Media Corporate 117

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38

Financial 78

Financial Education Community Employee 78

Reputation Us

JANUARY 7, 2019

What’s more, as conversations and the overall understanding of the credit union industry increases, more clarity and reputation management is needed to further differentiate credit unions from banks, and frankly, other credit unions. Reputation Action 3: Demonstrate Community Relevancy. The challenge is to be measurably relevant.

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me.

How To 104

How To Fashion Banking Industry 104

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure. Doing it live from a REAL event!

Measurement 42

Measurement Analysis Banking Internal 42

Ethical Voices

MAY 8, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. Then we look at your impact on your communities. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times.

Ethics 70

Ethics Training Financial Survey 70

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Ethical Voices

MAY 6, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. Then we look at your impact on your communities. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times.

Ethics 52

Ethics Training Financial Survey 52

Waxing UnLyrical

JULY 29, 2016

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. ” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly. ” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly.

Measurement 40

Measurement Banking Meeting Local 40

Maxim Behar

APRIL 11, 2024

Friends, community. Just observe the videos shown on international television, if shown at all. Here, you can arrive with around 50,000 euros in your pocket or bank account and kickstart a business. That's the only true measure of success. Maxim: But there is nothing else there. There's always someone who will help you.

Television 59

Television System Interviews Travel 59

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). 22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON. Also on Sun.,

Conference 40

Conference Facebook Nonprofit Video 40

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. It was popularizing attribution measurement in PR. All this wheeling and dealing that’s been central to Cision over the last several years has been bad for the PR community in my opinion.

Software 176

Software SEO Company Tools 176

Waxing UnLyrical

MAY 13, 2016

Because when we start out assessing the landscape, digging deep to find out what communication “holes” our programs and/or campaigns need to fill, and how doing so helps our organizations move closer to their business objectives… that’s when we are engaging in work that is of real value to our companies. We surveyed internal stakeholders.

Measurement 40

Measurement Analysis Healthcare Training 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

OCTOBER 3, 2016

I blame that on all the Amnesty International Tours from Sting, U2 and Peter Gabriel in the 80s. Since I do eerily match my Superhero persona, it’s measurement all the way. I’m thrilled to have this opportunity to hone my measurement skills with this course. Why do you care about Social PR? Who inspires you?

Measurement 100

Measurement Banking Agency Small Business 100

Waxing UnLyrical

APRIL 2, 2016

Element #5: Community. Since you can communicate your message directly to your audience, if you are smart about listening to and engaging in conversation ( C alert!) with them, you can start to build communities around your content ( C alert!) Community: Example. You have to respect your community. Click To Tweet.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Rethinking internal and external comms. Marketing predictions.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. Communication Conglomerates Many of the news media outlets across the western world are run by a small number of powerful, influential, international figures who control a large percentage of the media in many countries.

Ethics 52

Ethics Communications Print Television 52