Remove Banking Remove Books Remove Communications Remove Publicity
article thumbnail

Book review: Reputation Management by Tony Langham

Stephen Waddington

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. It is the sum of organisational behaviour, communication and public opinion.

article thumbnail

Inside Innovation: ING Bank Communications team

The Resolution Blog

What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bank communications team in Amsterdam, we had to find out more.

Banking 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A New Era for Measuring Communications Campaigns

PRSay

However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. The second principle, which recommends measuring communications outcomes rather than just outputs, “is particularly important for us,” he said.

article thumbnail

How public relations responded to COVID-19

Stephen Waddington

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131
article thumbnail

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

Deirdre Breakenridge

Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. I once spent three days hiking in the Himalaya’s with the goal of seeing one of the most spectacular views of Annapurna, the world’s first 8,000-meter mountain to be climbed (I encourage you to read the book).

article thumbnail

11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

Sales of physical books are once again on the rise. A comedy out of crisis communications. Content is not a channel, and it can’t be siloed in the way social media, communications, media search or email can exist in relative isolation.”. The ability to touch and feel is a novelty to a generation weaned on wireless.”.

Banking 60
article thumbnail

Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. The crew at Mark Baum’s (Steve Carell) fund visits a banking conference in Las Vegas to buttonhole insiders and tours Florida’s foreclosed homes before committing to a position. A lot, actually. Dig deeply.

Film 149