Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology. Methodology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Landis PR

JANUARY 30, 2024

Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Shift Communications

FEBRUARY 12, 2018

In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views. Sharing rates on Facebook – word of mouth – for B2B and B2C brands is averaging 0.01%. What Should Marketers and Communicators Do?

Facebook 68

Facebook B2C B2B Software 68

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B).

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. percent of marketing leaders report they are able to prove the impact of social media quantitatively. The future of social media marketing is a path paved in payment.

Mobile 60

Mobile Survey Marketing B2C 60

Shift Communications

FEBRUARY 7, 2018

B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. What Should Marketers and Communicators Do? One area of opportunity for marketers who are marketing mobile app installs is the relatively new App Install ad unit for Snapchat. Vice President, Marketing Technology.

B2C 74

B2C Web Advertising Advertising 74

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 193

Writing Communications Marketing B2B 193

The Resolution Blog

OCTOBER 26, 2015

There is a lot of confusion out there as to what is PR, where does media relations fall into it and what measurables should a company expect. We often look towards alternate market values for our clients. How do you measure success? This is a short-term measurable where technology can go a long way to assess the impact.

Education 120

Education Measurement B2B Meeting 120

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PRSay

OCTOBER 12, 2016

With new technologies and innovations emerging every day, our roles become more challenging and complex. Brands that do not adapt a progressive approach to marketing and communications will fail to keep up with competitors and become increasingly disconnected from their customers. Better Data and Measurement Tools.

Communications 60

Communications Trends Leadership B2C 60

Shift Communications

APRIL 29, 2015

Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4. Two announcements Twitter made at earnings will dramatically impact marketers.

Twitter 60

Twitter Advertising Advertising B2C 60

Cision

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Demographics (B2C) and Firmographics (B2B).

Measurement 0

Measurement Media B2C B2B 0

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Shift Communications

JUNE 24, 2016

Retargeting works for nearly any kind of business, from B2B to B2C to eCommerce, even to brick and mortar stores thanks to the Internet of Things. Direct response is about creating a measurable behavior, such as buying an item online, scheduling a demo, or filling out a form. Vice President, Marketing Technology.

Advertising 109

Advertising Advertising Strategy Publicity 109

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Shift Communications

DECEMBER 12, 2016

We’ll use SHIFT’s custom-built SCALE Scanner to evaluate links for social sharing and trust, as measured by Moz’s MozTrust score. We’ll use a selection of 15,000 links shared at least once, from both B2B and B2C content selected from around the web. Vice President, Marketing Technology. Should we reject it entirely?

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Shift Communications

SEPTEMBER 8, 2015

For marketers and PR professionals, alignment matters a great deal. An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. Vice President, Marketing Technology. Influencers can get audiences to do things, from sign petitions to buy products to stage mass protests.

Social Media 60

Social Media Media Data B2C 60

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Demographics (B2C) and Firmographics (B2B). About Kaila Garrison.

Measurement 72

Measurement Media B2C B2B 72

Sword and the Script

OCTOBER 16, 2018

It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in. The technology would create the perfect message, deliver to the right people, at the right time, score the leads appropriately, and then hand a list of buy-ready names to sales. It just doesn’t work that way.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Beyond PR

JUNE 21, 2016

As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. Across paid, earned, social, and owned channels, it’s not only becoming easier to distribute video, but also measure and prove its value. The Fast and The Focused. “Your video consumers are moving fast,” says Larry.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Chances are you’ll be asked for any existing market research that’s you’ve done. What systems might you be asked about, and why? Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Contently - Strategy

SEPTEMBER 21, 2018

If your marketing team churns out content but you have the nagging sense your process isn’t as efficient as it could be, chances are you’re not grappling with an insurmountable obstacle. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

Content Marketing 103

Content Marketing Print Analysis Data 103

Beyond PR

JANUARY 5, 2017

News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. But did you know that they can also drive qualified leads for your business? But delivering the right messages first starts with developing compelling content that attracts audiences and compels action.

Case Study 55

Case Study Study B2C Infographics 55

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. million for their content marketing budgets in 2019, per Contently research.

Financial 83

Financial Industry Report Insurance 83

Beyond PR

JANUARY 30, 2018

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. However, developments in new technology are leveling the playing field, and fast. Cision Impact Report.

Measurement 75

Measurement How To B2C Infographics 75

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Use technology well. When you think about it, social technologies have really transformed our world, and our work. This is because, even in an age of big, behemoth business, people still do business with people.

Strategy 40

Strategy Case Study Community Creativity 40