Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% For B2B product companies, that reality has been much lower at 3.2%

Survey 98

Survey B2B Marketing Trade Shows 98

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. Small companies: ask yourself what’s going to get you up every day to create content. Larger companies: think about your particular audience’s pain point. Because the company focuses on what its customers care about, 1.5

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. A brands credibility has a direct influence on their target audiences perception of their product or service. SEO can be improved through PR.

Publicity 62

Publicity Brand Branding SEO 62

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B).

Small Business 245

Small Business Media SMB Pitching 245

The Resolution Blog

OCTOBER 15, 2019

B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Don’t Be Afraid to Build on B2C Ideas The interactive and sharing elements of the campaign are things we often see in the B2C world. As a result, campaigns are often dry, serious, and? Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). And it isn’t just for B2C.

Advertising 120

Advertising Advertising Facebook B2C 120

MaccaPR

OCTOBER 29, 2019

For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again? By asking these two questions each month, the company is able to pull data for its 5,000 U.S. It’s Not About the Channel.

Brand 90

Brand Branding Marketing Enterprise 90

Beyond PR

JUNE 29, 2016

shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In

Media 75

Media B2C B2B Nonprofit 75

Prohibition

JANUARY 6, 2023

inform audiences, promo film, personal connection, next company event. Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? Digital Printing Company.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Beyond PR

APRIL 28, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

DECEMBER 5, 2017

Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.” This company sells children’s furniture and swing sets.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? Digital Printing Company.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Beyond PR

JUNE 22, 2018

First and foremost, understanding what your company needs in a social listening tool is going to be the most important step. Are your teams looking to manage company-owned social media accounts in an attempt to respond to customer support issues or to generate a social following? Understand Your Brand’s Needs. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Should I use humor if my company is B2C?

Marketing 40

Marketing B2C B2B Social Media 40

PR 20/20

OCTOBER 12, 2017

They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race. As soon as the race was over, they quickly printed the results on the Heidelberg and distributed the magazines to attendees as they were leaving the race — an astounding feat done in almost record time.

Marketing 53

Marketing Enterprise Print Film 53

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Cuban sees PR spend as wasteful and premature for most early-stage companies. B2B companies in particular stand to gain from the right PR campaign, because B2B PR often involves vertical and trade press, which is easier to penetrate than mass media. More media, more money. The right PR helps generate demand. That means influence.

Study 234

Study SEO Course B2B 234

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” The response was so overwhelming that it crashed the company website) The company’s annual revenue rose millions year after year. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 93

Leadership Brand Branding How To 93

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. From my perspective, he noodles around in some code for an hour, and then the next time I see him, his company’s traffic reaches a new high.

Content Marketing 103

Content Marketing Print Analysis Data 103

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. They also plastered the station ahead of time with print ads from floor to ceiling, fighting to get the word out as they gathered their data.

Banking 93

Banking Content Marketing Examples Industry 93

Beyond PR

APRIL 13, 2018

Companies of all sizes are becoming more focused in 2018 on the representation of valuable and effective ROI. Smaller companies and organizations may initially be skeptical about going with a paid vendor, considering that there are some free services out there that provide automated news alerts and so-called “media monitoring.”

Media 73

Media Google Measurement Print 73

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.].

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. However, there’s still room for improvement.

Financial 83

Financial Industry Report Insurance 83

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final."

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies like Yum! Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. Yet journalists don’t always need a press release, and they may not need to be the first recipients of company news.

Brand 160

Brand Branding Film Internal 160

MaccaPR

MARCH 2, 2017

based digital media company, offers practical, doable advice. One value of B2C is that it’s open to publishing your bylined content: here’s an example of how B2C published a MaccaPR post recently. The Most Viewed Social Videos of 2016 and What Companies Can Learn From This List ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Waxing UnLyrical

APRIL 2, 2016

The company was early to the idea of integrating social media into its overall strategy. But why did the company start this initiative, and why does it keep it going? If you have ever used an American Express card, you’ll know that this is deeply rooted in the company’s ethos. American Express. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40