Agility PR Solutions

JUNE 4, 2019

The firm’s new survey found that 41 percent of companies selling to consumers are in the process of deploying a CDP, compared with just 19 percent of companies selling to business—but 34 […]. The post B2B marketers keeping pace with B2C in customer data deployment appeared first on Agility PR Solutions.

B2C 60

B2C B2B Data Marketing 60

Agility PR Solutions

NOVEMBER 12, 2023

While there may be many differences between B2B and B2C companies, there is one thing they most definitely have in common; a good customer experience can mean repeat customers.

B2B 110

B2B Survey B2C Company 110

Agility PR Solutions

MARCH 7, 2024

When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be.

Trends 100

Trends Consumer B2C Strategy 100

Polaris

NOVEMBER 25, 2014

This fictional company specializes in debt collection. Like many companies, Potter targets a wide customer base. To this end, the company has created a set of buyer personas that represent ideal customers in each segment. He runs an accounting department at a small manufacturing company. Consider Potter Paralegal Inc.

B2C 242

B2C Strategy B2B Marketing 242

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Here’s how any tech company can benefit from the right PR campaign.

Company 120

Company Banking Education B2C 120

Ronn Torossian

DECEMBER 29, 2020

It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. eCommerce company Trellis reports that B2B eCommerce is currently estimated to […]. 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm. In the U.S.,

B2B 195

B2B B2C Data Report 195

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That point that really stands out for me is the impact of early-stage companies.

B2B 150

B2B Study Marketing Education 150

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Be sure to capture company outings, too.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

The acquisition represents a milestone for Mod Op, as it marks the company’s first strategic move into public relations. “We The company continues its strategic expansion into data, technology, and creative sectors. For additional information, please visit Mod Op’s website.

Agency 156

Agency Communications B2C Creativity 156

Agility PR Solutions

SEPTEMBER 8, 2022

The current state of rising inflation is making customers around the world more frugal, and it is impacting both B2B and B2C markets—and causing many companies to view planned investments with more caution and even delay them.

Crisis 147

Crisis B2C Enterprise B2B 147

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

PRSay

FEBRUARY 2, 2024

Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function. CSR stresses quality over quantity.

Trends 174

Trends B2C Video Measurement 174

Rock the Status Quo

JANUARY 20, 2015

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think!

LinkedIn 100

LinkedIn Video Company B2C 100

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Basically, the whole company sees how you’re doing in marketing every hour of every day.

Storytelling 284

Storytelling B2C Retail Measurement 284

Agility PR Solutions

JUNE 30, 2021

Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional “B2B” and “B2C” services and communications to more personalized “B2I” services and communications—Business to Individuals.

Financial 157

Financial B2C Brand Branding 157

Onclusive

MAY 12, 2022

As a result of analyzing billions of articles and evolving our attribution technology over nearly a decade, Onclusive is the only company to connect specific articles to individual website actions and revenue. Research methodology. Brand engagement, including the volume of social media amplification and presence of a backlink. ?

Consumer 370

Consumer Publicity Media Analysis 370

Sword and the Script

OCTOBER 11, 2022

Comparing B2B and B2C answers. For example, respondents that work for B2C organizations put a greater value on transactional or short-term project help (41%). Another difference is among companies that straddle both B2B and B2C markets. Here’s how that looks side-by-side: (click image for higher resolution).

Agency 137

Agency B2C B2B Survey 137

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action.

B2B 150

B2B Social Media Consumer B2C 150

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% of revenue.

B2B 136

B2B Survey Marketing B2C 136

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . PR people often plan out pitch calendars months in advance.

Agency 310

Agency B2B B2C Pitching 310

Agility PR Solutions

MARCH 30, 2023

As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from market intelligence firm IDC asserts that getting the adoption of artificial intelligence (..)

Enterprise 78

Enterprise B2B B2C Customer Service 78

Agility PR Solutions

APRIL 19, 2021

Much changed in 2020 about the way marketers worked, from the technology they used to the frequency with which they visited company offices. B2C […]. The post Digital marketers expect to double messaging volume by 2024 appeared first on Agility PR Solutions.

B2C 86

B2C Marketing Software Technology 86

Cision

AUGUST 10, 2015

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement.

Training 120

Training Employee Social Media Company 120

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. One example included an event for event software company Bizzabo. So while it may make sense to leave Presidents’ Day to the mattress companies, B2B brand leaders shouldn’t sleep on holiday marketing.

B2B 156

B2B How To Conference B2C 156

Prohibition

JANUARY 20, 2021

With that in mind, here’s 16 reasons why you should consider hiring a PR company : 1) It allows you to stay relevant. The majority of PR companies will know of, and will already be using, software to maximise consumer engagement and to reach specific client objectives. However, it all depends on how you use it.

Company 62

Company Software Crisis Management Agency 62

wiredPRworks

JULY 31, 2017

Specializing in step-by-step, hands-on classroom instruction, the company also offers online, on-site, custom, and private classes. The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks. About Barbara Rozgonyi and CoryWest Media. Check out her programs at [link].

B2C 40

B2C B2B Strategy Marketing 40

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. B2B tech companies typically deal with sophisticated and knowledgeable customers. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

Agility PR Solutions

MARCH 27, 2023

Is your B2C brand prepared for the online-purchasing disruption known as audience hijacking?

Retail 78

Retail B2C Brand Branding 78

Agility PR Solutions

JUNE 8, 2020

We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants.

B2C 112

B2C Marketing B2B Company 112

Stern + Associates

FEBRUARY 16, 2023

Despite having a bad reputation for spamming recipients with information overload, email newsletters are an opportunity for businesses to tactfully send curated content that communicates company values to key audiences. The content should educate and inform to position your business and its executives as a go-to source for decision-makers.

B2C 103

B2C Leadership B2B Education 103

Beyond PR

APRIL 5, 2018

Your team should be poised to quickly identify and remediate PR issues, negative sentiment or potential pitfalls that could be brewing about your company, product or industry. The right media monitoring solution empowers a company to stay ahead of these events and make sure the proper protocols are in place. Smarter Outreach.

Company 73

Company Media Crisis Insurance 73

Prohibition

OCTOBER 2, 2023

We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. It’s a pressing concern for many businesses and a constant arms race between companies and hackers, each trying to outsmart the other using AI.

B2B 77

B2B Trends Strategy Marketing 77

Prohibition

MARCH 26, 2024

In addition, LinkedIn are making it easier for employees to discover opportunities for roles internally to support growing within the same company and retaining talent.

Creativity 62

Creativity Social Media Facebook Instagram 62

Agility PR Solutions

MAY 18, 2021

In the age of COVID, it became necessary to rebrand and re-operate the overall functionalities of nearly every B2B and B2C business. Brick and mortar companies faced massive challenges to their business style, but all businesses have been affected by […].

B2C 86

B2C B2B Industry Company 86

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. In B2B scenarios, companies sell products or services to other companies, and the buying process often involves multiple decision-makers and a more complex sales cycle.

B2B 78

B2B Creativity Case Study B2C 78