Sword and the Script

OCTOBER 11, 2022

“The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. Comparing B2B and B2C answers. Another difference is among companies that straddle both B2B and B2C markets.

Agency 147

Agency B2C B2B Survey 147

Stern + Associates

FEBRUARY 16, 2023

Despite having a bad reputation for spamming recipients with information overload, email newsletters are an opportunity for businesses to tactfully send curated content that communicates company values to key audiences. The content should educate and inform to position your business and its executives as a go-to source for decision-makers.

B2C 104

B2C Leadership B2B Education 104

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

But it’s also because B2C work has changed. Those more specific keywords like “price optimization software” or “ad tech companies NY” get fewer searches but have a high conversion value. Industry thought leadership is a differentiator. B2B budgets are wildly efficient.

B2B 242

B2B B2C Software Consumer 242

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning.

Communications 78

Communications Leadership B2C LinkedIn 78

PRSay

FEBRUARY 2, 2024

Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function. CSR stresses quality over quantity.

Trends 186

Trends Video B2C Measurement 186

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% of revenue.

B2B 147

B2B Survey Marketing B2C 147

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Shift Communications

APRIL 13, 2022

The types of data it collects on users — like job title, company and job function — make it extremely appealing to B2B companies. What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. It’s a demand gen specialist’s dream.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Contently - Strategy

JULY 12, 2021

As a result, the way financial companies talk to the public had to change as well. For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Start with executive support.

Financial 144

Financial Banking How To Marketing 144

Stern + Associates

MAY 6, 2024

Drawing from my experience in both B2B and B2C, I develop, implement and optimize marketing strategies, operations and teams to support business growth. Why do companies approach Stern for website optimization services? What value does digital marketing bring to sharing a brand’s story?

Strategy 71

Strategy Marketing SEO B2B 71

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Local 107

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

For those of us who work with entrepreneurial businesses, or really any result-oriented company, the next pressure point is a strong start. A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand.

How To 136

How To Leadership B2C Agency 136

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. It should outline the company’s purpose, measures of success, how its offering is valued, and by whom. Now set some realistic (and “reach”) PR goals.

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies. Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

Presspage

AUGUST 14, 2017

When you send a story to a journalist, you can assume they’ll look up who you are and what your company does. 3: Thought leadership will be one of the priorities for the PR budget A newer marketing trend is thought leadership, in which business leaders and companies position themselves as leaders in their spaces.

Trends 118

Trends Leadership Measurement B2C 118

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Extend this outward focus to your competitors by tracking rival companies, products and spokespeople. Take a small coffee company, Candid Cup, for example.

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. I am the Director of Marketing at Company X.” “We In addition, Facebook partners with companies like Acxiom and Datalogix to fill in blanks. And it isn’t just for B2C.

Advertising 120

Advertising Advertising Facebook B2C 120

wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Communications Conversations

JUNE 14, 2018

Maybe it’s been the kinds of companies I worked for in the past. Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies like Yum! Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. Yet journalists don’t always need a press release, and they may not need to be the first recipients of company news.

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Most B2B companies operate in a competitive category characterized by a long selling cycle, relatively high costs, and, most importantly, a highly informed buyer. At our company we create periodic thought leadership events for B2B clients that comprise journalists, authors, analysts, and experts to explore a burning issue for two hours.

B2B 136

B2B Brand Branding Marketing 136

Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers.

B2B 94

B2B Marketing Measurement Social Media 94

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. However, ESG’s critics believe that companies are using the loosely defined term to “greenwash,” or make unrealistic or misleading claims, especially about their environmental credentials. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. “I see a few things. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. What’s in AdWeek today? What about Wired or TechCrunch ?

Leadership 68

Leadership B2C Trends Content Marketing 68

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. According to the study: 90% are more likely to recommend that company to friends and family. 66% are more willing to share their data with a company they trust. 66% are more willing to share their data with a company they trust.

Brand 109

Brand Branding Survey Customer Service 109

Prohibition

MARCH 30, 2021

Next up we have Jaguar Land Rover for its February announcement of becoming an all-electric car company by 2025. Not only is this news a great achievement for the company, and obviously for the planet, but it also provided us PR’s with some great news-jacking opportunities. Jaguar Land Rover goes all-electric. Amazon… again.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Reputation Us

APRIL 17, 2019

Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Hutchison focuses on business development for ReputationUs, by cultivating partnerships with companies and nonprofits who seek to enhance , protect and defend their valuable reputations.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Solo PR Pro

DECEMBER 5, 2017

While this social channel is tailor-made for naturally visual businesses, your client does not have to be a B2C business to benefit from Instagram stories. Use stories for thought leadership soundbites. Take users behind the scenes and let them see your personality and company culture. Call to Action.

Instagram 40

Instagram B2C Infographics Leadership 40

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Thought Leadership. Learn more about the thought leadership PR strategy. The media and potential customers often overlook B2B organisations. Provide them with resources if needed. Easy Street.

B2B 52

B2B Strategy eBook Small Business 52

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. That means you need to write messaging that’s completely client-concentric.

Content Marketing 49

Content Marketing Marketing Brand Branding 49