Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. We analyzed 117,473 media articles published between Jan 1 and Dec 31, 2021, about a representative sample of B2B and B2C companies across a broad set of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Sword and the Script

OCTOBER 11, 2022

“The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. Comparing B2B and B2C answers. Another difference is among companies that straddle both B2B and B2C markets.

Agency 140

Agency B2C B2B Survey 140

Stern + Associates

FEBRUARY 16, 2023

While email frequency can vary depending on the type of business—business-to-consumer (B2C) or business-to-business (B2B)—one to two thought leadership-driven newsletters per month is a good place to start. With a direct line of communication, email newsletters offer a unique way to engage and interact with readers.

B2C 103

B2C Leadership B2B Education 103

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

But it’s also because B2C work has changed. Industry thought leadership is a differentiator. But in recent years my team and I have found B2B PR work to be exciting and profitable, particularly in key sectors. The rise of Direct-to-Consumer brands was a big factor in the shift. B2B budgets are wildly efficient.

B2B 242

B2B B2C Software Consumer 242

PRSay

FEBRUARY 2, 2024

Nicole Gainer is an associate vice president at Red Thread PR , a Brownstein Group PR specialty agency that brings an integrated, multichannel mindset to connecting B2B and B2C brands to their customers, communities and industries.

Trends 184

Trends B2C Video Measurement 184

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy. Executive Communications, Now & Future State.

Communications 78

Communications Leadership B2C LinkedIn 78

Shift Communications

APRIL 13, 2022

What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. TL; DR: LinkedIn marketing should unequivocally be a part of your social strategy, B2B or B2C. It’s a demand gen specialist’s dream. Use all its features to the fullest ability.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Agility PR Solutions

MARCH 25, 2019

New research analyzing the role of high-stakes leadership in today’s Post-B2B world—where the lines between B2B and B2C marketing are blurred, end-user and consumer audiences collide, and high expectations towards all brands are persistent—reveals that 8 in 10 business leaders would end a relationship with a partner based on the failure to address (..)

B2B 93

B2B B2C Brand Branding 93

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

MARCH 24, 2022

That means companies should have a plan on how to best tell their story while taking thought leadership, market trends, and the target audience into account. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Sword and the Script

OCTOBER 31, 2023

of revenue: (click image for higher resolution) B2B product companies put their average marketing budget as a percentage of revenue at 7.9% – that’s about half of what their peers in B2C product companies spend. Overall, the survey puts the average marketing budget at 9.2%

B2B 139

B2B Survey Marketing B2C 139

Prohibition

JULY 6, 2023

Conversation ads invite users to start a chat with you directly from an ad, thought leadership ads allow the advertiser to promote content from verified employees of their organisation.

LinkedIn 62

LinkedIn Video Advertising Advertising 62

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand. It always pays to include leadership in the onboarding process, of course, but one-on-one follow-ups may also be necessary.

How To 136

How To Leadership B2C Agency 136

Prohibition

JULY 7, 2023

’ This is important for any business or brand – prioritise that thought-leadership activity! At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Instagram 62

Instagram Social Media Media LinkedIn 62

Contently - Strategy

JULY 12, 2021

Interestingly, finserv publications targeting a B2C audience largely ignored news. Creating newsier content could be a big opportunity for B2C content teams searching for inspiration. Change happens a lot faster once leadership gets involved. Meanwhile, fintech and cryptocurrency companies contributed 115 pieces of news content.

Financial 109

Financial Banking Marketing How To 109

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Where is your company in its public relations planning for 2018? Determine the best resource mix to achieve success.

Exercises 136

Exercises Comparison B2C Internal 136

wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Branded content can help a company differentiate its offering through insights and thought leadership. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Capitalizing on the trend of B2B PR/marketing borrowing B2C tactics, a UK data security company opened up a pop-up retail store in 2017 in London where customers were required to pay for products with personal data from their mobile phones.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” Leverage leadership expertise. ” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. And it isn’t just for B2C. If your job is to create brand awareness, thought leadership or leads and you are not promoting your content on Facebook, what are you waiting for?

Advertising 120

Advertising Advertising Facebook B2C 120

Presspage

AUGUST 14, 2017

3: Thought leadership will be one of the priorities for the PR budget A newer marketing trend is thought leadership, in which business leaders and companies position themselves as leaders in their spaces. Focusing on thought leadership helps to surround the company with the right content, which is valuable, educational, and engaging.

Trends 118

Trends Leadership Measurement eBook 118

Communications Conversations

JUNE 14, 2018

As a communications professional, I’m looking for more comprehensive tools that will help me create content, manage and update customized media lists that are specific to my industry, monitor a variety of traditional and social media channels and create reports for my senior leadership.

Communications 83

Communications Public Affairs B2C B2B 83

Solo PR Pro

APRIL 11, 2017

Today, content marketing is integral to owned strategies and critical to brand awareness, outreach and thought leadership. The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy.

Infographics 40

Infographics Content Marketing Trends B2C 40

Landis PR

FEBRUARY 26, 2024

One such approach is incorporating well-crafted op-eds, thought leadership articles, and direct advocacy to elevate an organization’s viewpoint in the public forum, garnering attention from policymakers.

Policies 59

Policies Publicity Community Construction 59

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. What’s in AdWeek today? What about Wired or TechCrunch ?

Leadership 68

Leadership B2C Trends Content Marketing 68

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Content Marketing is no Longer a Shiny New Object.

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike.

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

In B2C categories, we often seek microinfluencers – like an Instagrammer with 10,000 followers – who may not have a Kardashian-like followship but who enjoys a strong relationship with fans and is a legitimate recommender. In the tech world these can include traditional media and important bloggers, company partners and analysts.

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

MARCH 22, 2017

At our company we create periodic thought leadership events for B2B clients that comprise journalists, authors, analysts, and experts to explore a burning issue for two hours. B2C companies still have more mature influencer marketing programs overall, but, we haven’t seen the full potential of influencer marketing for business brands.

B2B 136

B2B Brand Branding Marketing 136

Prohibition

NOVEMBER 23, 2022

It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create compelling videos that help to achieve a business goals and objectives.

Video 62

Video Corporate Marketing B2B 62

Cision

DECEMBER 15, 2016

For example, a B2C organization may decide that social media engagement is the place to start; an e-commerce-based organization needs a UX-focused web presence, and a B2B firm (like Sodexo) might see media publishing, and in particular media publishing on key business capabilities/offers or thought-leadership.

Measurement 120

Measurement B2C Construction Analysis 120