ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends.

How To 149

How To Social Media B2C Television 149

Solo PR Pro

AUGUST 9, 2022

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. The agency has worked with smaller B2B and B2C companies, consultants and startups, too. From engineer to PR pro.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. These partnerships open doors to new markets and communities, strengthening your foothold. The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

Critical Mention

FEBRUARY 22, 2019

Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Community building (27%). Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Strategic planning (42%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Do something that benefits the community. Technology crises like an unresponsive website during an online giving day are not out of the question.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.

Media 75

Media B2C B2B Nonprofit 75

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Align Technology. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. Fast Retailing.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. A few companies are likely to have community managers who create awareness and revenue on social networks.

Google 60

Google B2C Analytics Data 60

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. It’s a landslide: Community creates results. The Harlem Shake depended on community. Hello, WUL readers! Remember me? in West Bengal!)

Mobile 101

Mobile Community System Social Media 101

Reputation Us

APRIL 17, 2019

Her background working in these diverse business sectors found common ground in serving clients in the niches of professional firms and non-profit communities. Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Rock the Status Quo

DECEMBER 10, 2015

The PR community has growing dialog around the importance of a custom pitch. After this audience, perhaps technology publications are a great fit. Can I do a story on the impact of technology on banking cyber security? There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them.

Pitching 100

Pitching Real Estate Banking How To 100

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Cydney Strommen, director-North America Marketing Communications, Aveda.

Communications 83

Communications Public Affairs B2C B2B 83

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. But technology isn’t the whole story. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”. And it’s not just the technology we’re excited about.

Marketing 52

Marketing Storytelling Technology Community 52

Flack's Revenge

JANUARY 10, 2019

Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. If I‘m a B2C brand, I am still investing somewhat in Facebook.

How To 159

How To Facebook Social Media Advertising 159

PRSay

OCTOBER 12, 2016

The Media and Communications industry is evolving rapidly. With new technologies and innovations emerging every day, our roles become more challenging and complex. By pinpointing exactly what’s working and what isn’t, you can continuously improve, connect the dots and make the communications decisions that move your business forward.

Communications 60

Communications Trends Leadership B2C 60

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand.

Video 62

Video Sports Film Employee 62

Prohibition

JULY 15, 2020

Some brands have gone above and beyond to support the NHS, some have helped those in need and others have created vibrant online communities to help us feel that bit more positive. I also want to create a sense of community through our food, just like we do in all our restaurants.’

Brand 71

Brand Branding Healthcare Community 71

PR 20/20

JULY 11, 2019

Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. They gather invaluable behavioral insights by using the data they gather from their community of users as they interact with the extensive world of Netflix content. Use smarter technology to serve up a more intuitive content experience.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). B2C Product 9.5%. B2C Services 10.4%. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. of revenue.

Mobile 60

Mobile Survey Marketing B2B 60

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. We’re all so busy, so taking time to look at vendor and partner solutions, review our needs, take the technology for a test drive, discuss it among our team … it’s very overwhelming and challenging to fit into our current processes.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

DECEMBER 29, 2017

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Kate Manning is a seasoned writer who has worked with several clients across different industries such as advertising, online marketing, technology, content marketing, and more.

Instagram 120

Instagram How To Guidelines Facebook 120

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

5W PR

AUGUST 7, 2020

The B2B Marketing Exchange event has a goal to empower the community by highlighting all the innovations in the B2B space. Finally, SevenVentures Pitch Day and the Growth Marketing Conference are the places to be for any B2B and B2C growth marketers.

B2C 88

B2C B2B Pitching Conference 88

Beyond PR

MARCH 25, 2016

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. While terms like B2C and B2B are still incredibly relevant, successful marketing comes down to mastering your H2H (Human to Human) approach. They yearn for community. You do business with people.

Marketing 40

Marketing B2B B2C Leadership 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A.

Study 234

Study SEO Course B2B 234

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. The social platform formerly known as Twitter will continue to deteriorate, which means LinkedIn will dominate for B2B marketers and TikTok will be even stronger in the B2C space.

Writing 198

Writing Communications Marketing B2B 198

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? How are you approaching that? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. The goal is to show traction early on and communicating your success to the community.

B2C 192

B2C Community Banking Advertising 192

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Staying relevant, influential and top-of-mind is important for all brands, whether B2B or B2C. More importantly, the sense of community on TikTok is what draws users in and keeps them coming back for more. They must be doing something right, because the content has generated more than 25.8 million likes. .

B2B 310

B2B Video Creativity Social Media 310

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. But it also brought experience.

Marketing 63

Marketing Technology Data System 63

PR 20/20

NOVEMBER 10, 2022

HubSpot is hard to beat in most instances—it’s the perfect choice for many B2B , B2C, and SaaS businesses. And the ecosystem they’ve built by merging software, education, and community is what makes HubSpot so unique. With its customer-first mentality and simple customization abilities, HubSpot unifies teams through its connected CRM.

Software 54

Software System B2C Tools 54

MaccaPR

DECEMBER 19, 2016

For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Pinterest - Pinterest can be a great way to drive inbound links to your new content, especially for B2C brands, whether that be a recipe, blog post or content landing page. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s mostly due to the prevalence of high-growth technology players , who move fast and are extraordinarily collaborative as clients. But it’s also because B2C work has changed. The post Five Reasons Why B2B PR Works appeared first on Crenshaw Communications. B2B budgets are wildly efficient.

B2B 242

B2B B2C Software Consumer 242