Advertising B2C Community Technology 
Sword and the Script
JUNE 6, 2023
Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. How is it being used?
Flack's Revenge
JANUARY 10, 2019
Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. If I‘m a B2C brand, I am still investing somewhat in Facebook. What Will It Take for Advertisers to Back Away From Facebook? Neal: Absolutely!
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Critical Mention
FEBRUARY 22, 2019
In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Community building (27%). .” The rise of customer segmentation.
Beyond PR
JUNE 29, 2016
and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.
Reputation Us
APRIL 17, 2019
Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson. Content Manager.
Sword and the Script
FEBRUARY 20, 2018
It’s equal parts learning, networking, sharing and giving back to the community. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. In a word: confusion.
Cision
DECEMBER 29, 2017
Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty.
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