ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. T his piece written for a 3D printing company , does just that. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. A page within the printed report document triggered the experience for investors.”.

Case Study 98

Case Study B2B Study Marketing 98

Onclusive

MAY 12, 2022

We analyzed 117,473 media articles published between Jan 1 and Dec 31, 2021, about a representative sample of B2B and B2C companies across a broad set of industries. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 370

Consumer Publicity Media Analysis 370

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” >>> Need an extra pair of hands?

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

OCTOBER 24, 2017

The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. 4) The channels that product B2B leads.

B2B 64

B2B Report Marketing Survey 64

Bianchi Biz Blog

FEBRUARY 1, 2024

Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. million in print and 3 million online subscribers.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

The Hoffman Agency

MARCH 4, 2024

Even though all the accounts I was on were B2B tech, B2B tech encompasses a lot. The three accounts I worked on covered governance, higher education and the printing industry. They all fit into the B2B tech industry that Hoffman usually works within. Here are four in particular: 1. What did they all have in common?

B2B 41

B2B Print Government Agency 41

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. How to Generate Media Referenceable B2B Customers with a Blog. The pace of news is faster. The shelf-life of articles is shorter.

Interviews 60

Interviews B2B Media Report 60

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com.

B2B 81

B2B Social Media Company Marketing 81

Prohibition

FEBRUARY 15, 2023

From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve created content that we’re extremely proud of.

B2C 62

B2C Creativity Energy Print 62

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. Or a correction be issued if it is in print. At their core, B2B PR professionals aim to boost and reinforce a brand’s image and crediblity.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

MAY 12, 2022

The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Advertising 62

Advertising Advertising Print YouTube 62

Reputation Us

AUGUST 5, 2014

For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. After all, your product and/or service is […] The post Four Ways to Grow Your Company’s Social Media Audience Organically appeared first on LTPR.

Social Media 156

Social Media B2C Media Print 156

Sword and the Script

JANUARY 24, 2023

Examples: Print news sites, broadcast news, blogs, newsletters and possibly influencer posts. General Electric amplified its media coverage by buying all of the print ad inventory in The New York Times to announce its break up and spinoffs. Backlinks are powerful validation with the potential to improve long term search results.

Media 103

Media Advertising Advertising Print 103

Shift Communications

DECEMBER 9, 2015

Coming to SHIFT from a campaign background, I was excited to see which tricks and tools of the trade I had picked up over years of campaigning would be effective in the world of B2B. I probably definitely thought I was Josh Lyman when I started as a lowly field organizer working out of a print shop in Syracuse, NY. Sean Shortell.

B2B 60

B2B Energy Print Government 60

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. And LinkedIn is a powerhouse for B2B lead generation and recruiting. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. He’s an impressive guy. Can the ship be righted?

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

JULY 10, 2023

Consider this quote from The New York Times : “Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs. in the business world, and particularly in Silicon Valley.”

Technology 266

Technology Television Web Social Media 266

Sword and the Script

JULY 30, 2019

for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. If you enjoyed this post, you might also like: 7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before. Martech is not marketing.

Marketing 104

Marketing Comparison Enterprise Technology 104

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. In a recent Demand Gen B2B Buyer’s Survey Report, 75 percent of buyers said the winning vendor’s content had a significant impact on their buying decisions.

B2B 60

B2B Survey Case Study Enterprise 60

Cision

APRIL 27, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. B2B marketers are starting to glean a lot of insights of this kind from LinkedIn and Twitter. The social networks can be helpful for this.

Storytelling 146

Storytelling Data B2C B2B 146

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. In the B2B realm, when the basic parameters of offerings are equal such as price, specifications, and product quality, the more subjective measures of value can become deciding factors.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JULY 7, 2020

>>> Looking for a B2B tech PR with expertise and execution? That’s an undesirable description for a company charting a course a new category. Welcome to the second half of 2020! Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

OCTOBER 15, 2020

So, I drafted them up and Legaltech News saw it fit to print: 6 Pragmatic Content Marketing Tips for Bona Fide Success in Legal Tech The key point? Because I’m interested in it, I study the market almost daily and I’ve worked with many solution providers in legal tech – enough to make some important observations about content marketing.

Content Marketing 96

Content Marketing Marketing Print Software 96

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Also print out a hard copy for those people. So, print a handout. Crises happen to every brand, no matter how big or small they are. When one happens to your brand, will you recover? Make it available to key personnel.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Shift Communications

DECEMBER 6, 2022

It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats. LinkedIn remains the most effective for executive thought leadership, especially B2B but B2C, too as it remains the only real platform to connect with talent, potential partners and clients consistently.

Communications 78

Communications Leadership B2C LinkedIn 78

Burrelles Fresh Ideas

MARCH 5, 2024

This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”

Media 97

Media Nonprofit Pitching Analytics 97

Bianchi Biz Blog

NOVEMBER 11, 2021

Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. CES2022 PR Planning Forward: 5 Noteworthy Data Points. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. What story or stories are you most proud of? Finish this sentence: If I am not reporting, I am ….

Meeting 74

Meeting Media Engineering Journalism 74

Prohibition

SEPTEMBER 2, 2022

The messaging on the posters has been printed in suncream which not only shows the dangers of UV rays, but how protective suncream is against them. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Social Media 62

Social Media Insurance Insurance Media 62

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 90

Meeting Transportation Media Journalism 90

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3. How much money do PR professionals earn?

Survey 95

Survey Industry Leadership Study 95

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. A brands credibility has a direct influence on their target audiences perception of their product or service.

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

DECEMBER 5, 2017

When the authors first started floating this idea more than 18 months before publishing the book, I was examined it from the pragmatic B2B marketing trenches. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). In B2B circles, there are examples too.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend. Empowered customers are on the move. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149