Sword and the Script
DECEMBER 22, 2020
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).
Shift Communications
OCTOBER 20, 2014
Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. If you need an acid test for compelling content, show it to a literate child at bedtime.
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ImPRessions - Crenshaw Communications
NOVEMBER 8, 2017
Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. ” Trade pieces in discrete verticals can also be very effective as part of a pitch to a B2B publication with a wider audience.
Contently - Strategy
SEPTEMBER 21, 2018
Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Not defining your target audience. Using too many tools.
Beyond PR
APRIL 13, 2018
Brand value can be measured by a variety of media channels including broadcast, print and social. Influencer, content and video marketing campaigns that target multiple channels should measure online, broadcast, print and social monitoring to gain impactful data. Multichannel marketing should not be grounded solely in online results.
Contently - Strategy
DECEMBER 5, 2019
The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. And generating 190 shares, on average, is very respectable for B2B content of any kind.
Cision
AUGUST 26, 2015
Demand generation content marketing for B2B high tech industry. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Author, speaker & consultant for B2B content marketing, social media, PR & search.
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