Doctor Spin

FEBRUARY 22, 2024

Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. And yes, public relations is equipped to cater to the informational needs of financial stakeholders. Driving Employee Engagement. Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. He joins from a B2B payments platform where he was the senior executive in charge of sales. >>> Looking for help with B2B marketing and PR? How is it being used?

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

AUGUST 22, 2023

Need help with B2B marketing or public relations? Hire a B2B marketing and PR consultant that can think strategically and execute effectively. Money demonstrates an independent third party sees value in your business and is willing to risk millions of dollars to prove it.

Corporate 99

Corporate B2B Company Marketing 99

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. My B2B clients are more open to sponsored content. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. The first is the tight market for talent.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

OCTOBER 20, 2020

As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. Another 83% said they see financial performance improvement in purpose-driven companies.

Brand 88

Brand Branding Survey Study 88

Bianchi Biz Blog

JANUARY 20, 2022

Some 42 percent fell into the Concerned category, where the main driver is worry about economic conditions, shifts in customer behavior and changes in the expectations of employees. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on. Author: Jim Bianchi.

Automotive 85

Automotive Agency Tourism Mobile 85

PR in High Definition

MAY 24, 2023

On the other hand, in the workplace, GenZ employees have bought into the AI hype. An amazing article about our client in a national newspaper like the Financial Times, will feature at the top of search results and will have an impact on that company’s reputation. In B2B, the sales process often starts with Google!

Google 62

Google Engineering Tools Privacy 62

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

It serves to inspire employee engagement, foster customer loyalty, and boost company performance. A strong mission statement serves as a set of goals around which employees, clients and customers can rally. There’s no clear company mission. Similarly, a clear and cogent mission is the heart of any company.

Company 136

Company Leadership Agency Employee 136

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. Because these external award announcements have an effect on employees!

Study 144

Study Media Relations Media Measurement 144

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. And yes, public relations is equipped to cater to the informational needs of financial stakeholders.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Waxing UnLyrical

APRIL 11, 2019

It’s typically done by supporting specific organizations either financially, through time and resources, or both. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Think about bringing that transformational moment to employees.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Sword and the Script

FEBRUARY 2, 2022

First, B2B companies spend roughly $150 for every email they collect. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there.

SEO 139

SEO Content Marketing Marketing Software 139

Sword and the Script

JANUARY 18, 2020

Importantly, disinformation doesn’t have to be salacious or scandalous to create a real PR crisis that distracts the business – to derail an acquisition deal, rattle investors, upset customers or rile up employees. He counts employees as the “best defense against misinformation,” but cautions it cannot be an afterthought. Talk to Us !

Film 87

Film Ethics Employee Data 87

Bianchi Biz Blog

MARCH 2, 2023

Adding insult to financial injury, the automaker also lost valuable customer loyalty, goodwill and even potential sales, as owners shared their bad experience with friends and neighbors. Author: Jim Bianchi Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries.

Agency 109

Agency Automotive Engineering Education 109

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Critical Mention

SEPTEMBER 3, 2018

And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. Creating status updates through your company’s page and having individual employees share news also builds credibility. Credibility is crucial to business success.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Mindful Marketing

JUNE 15, 2015

The agency specializes in B2B financial services industries. We’re a small shop (12 full time people) that specializes in working with large regional or national clients in the financial sector (banks, credit unions, financial advisors, insurance, etc.) MMG will celebrate its 20th anniversary in the Fall of 2015.

Interviews 50

Interviews Marketing Financial Insurance 50

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. based Signal AI says it’s adding “news content from Acquire Media, a Moody’s Analytics company, into its platform” to “broaden access to B2B subscription news outlets” it monitors for customers. Did you know?

Company 154

Company Tools Technology Software 154

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. For B2B companies, earned media and branded content ranked as the most effective digital tactics. Employee engagement surveys: 36%.

Marketing 78

Marketing Publicity Survey Study 78

Shift Communications

AUGUST 18, 2015

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). During my two years with the company, I started to realize that I definitely felt partial towards my B2B accounts. One year later, I was still at SHIFT – but in the process of transitioning to the B2B group.

Groups 60

Groups B2B Employee Policies 60

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. As part of the group, young employees learn how to cooperate, delegate and support each other. Learn the value of teamwork. .

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference.

Industry 91

Industry Media Technology Employee 91

ImPRessions - Crenshaw Communications

JUNE 30, 2016

B2B PR, financial service, public affairs…these categories wouldn’t be likely Lions candidates. A well-designed PR program goes beyond the customer relationship to engage and influence not only consumers, but stakeholders, employees, media, and other constituencies.

Agency 120

Agency Creativity Advertising Advertising 120

Sword and the Script

MARCH 8, 2016

Financial services: $120,000. PR an Employee Market. I am a little surprised that technology and financial services segments didn’t rank higher in median salary by market segment. Both vertical markets have a heavy emphasis on B2B and usually complex products. Industrial and manufacturing: $135,000. Retail: $120,000.

Survey 60

Survey Tourism Airlines Financial 60

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Check out my post to find out how.

Tools 136

Tools Publicity SEO Measurement 136

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

MAY 5, 2016

This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. But it’s highly competitive and it’s gotten tighter every year since the financial crisis of 2008. To my future employees. market alone. Legal is an enormous market.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Sword and the Script

APRIL 3, 2018

In other examples, I saw web and social posts from employees of a client I hadn’t seen before. I imagine there are similar financial and technical hurdles to pulling in content from social media sites. If you enjoyed this post, you might also like: 3 Cases Studies of Augmented Reality in B2B Marketing [UML].

Media 64

Media System Tools Google 64

Sword and the Script

FEBRUARY 8, 2022

This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. Most buyers of B2B technology don’t believe vendors are completely honest. based B2B technology decision-makers. Do B2B buyers think tech vendors are honest?

Survey 22

Survey B2B Technology Reputation 22

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

ZudePR

MAY 31, 2015

Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . Michael blogs at B2B Marketing Insider. For me, as a local government employee, there are clear political boundaries. . “Where, if anywhere, do I draw the full disclosure line? I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81