Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation. Good value for money.

Corporate 65

Corporate Reputation Brand Branding 65

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. They want excellent customer service, corporate transparency and responsibility, even cultural relevance.

B2C 120

B2C B2B Software Consumer 120

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues.

Trends 184

Trends B2C Video Measurement 184

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. I did my best to defend the company’s reputation. And now onward with this month’s PR Tech Sum. >>>

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. Reputation is also invaluable at the individual level. You need both.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. In reality, most corporate anniversaries don’t have deep inherent news value.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. The post Improve B2B PR With Better Bylines appeared first on Crenshaw Communications.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

JUNE 5, 2019

The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. Credibility is like money in the bank for brand reputation.

Technology 246

Technology Company Banking Education 246

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). Over my career, I’ve worked on internal and external communications – both on the in-house and agency side – for dozens of corporate transactions.

Corporate 95

Corporate B2B Company Marketing 95

ImPRessions - Crenshaw Communications

JULY 13, 2022

The bread and butter of B2B PR ? Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. More importantly for brand reputation, on-site protests or breaking news can shift the focus of discussion at a high-profile conference.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. HARO-like alternatives: PitchRate (free) Help a B2B Writer (free – but many queries are from outside the U.S) A new Gartner report suggests a better corporate intranet can help engage and retain employees. In remembrance.

Brand 149

Brand Branding Reddit Pitching 149

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Presspage

NOVEMBER 3, 2021

The communications technology platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands. In just nine months, the company has grown its staff by 52%.

Software 78

Software Corporate Reputation Creativity 78

Presspage

NOVEMBER 3, 2021

The CommsTech platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands. As communications teams face an increasingly complex multi-stakeholder world, PressPage helps maintain accuracy, consistency, and velocity.

Software 78

Software Corporate Reputation Creativity 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. We’ve embraced the PESO model of content.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. The small B2B software provider Basecamp set out to be different from the moment is began in 1999.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. They don’t have to be mutually exclusive, especially in B2B PR. . With better expectations-setting, PR can be less stressful for those of us on the agency or corporate side.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Sword and the Script

MAY 1, 2018

A new study by TrustRadius underscores the importance of trust in B2B marketing. The company recently published a report that compares and contrasts two aligning surveys of 678 B2B respondents, which counts 438 buyers and 240 vendors. Don’t miss these related posts: Where and How B2B Marketing Generates Leads it Likes [Study].

B2B 62

B2B Marketing Survey Study 62

ImPRessions - Crenshaw Communications

JUNE 5, 2019

The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. Credibility is like money in the bank for brand reputation.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. But the storytelling should go beyond the founders and employees.

Brand 149

Brand Branding Storytelling B2B 149

Prohibition

JUNE 2, 2023

For June, get to know all about B2B communications expert, and passionate cook in his spare time, our Account Manager – Nick. Using the skills and experience gained from my journalism background, I quickly established myself as a strong copywriter operating in the B2B space. We’re back this month with another meet the team!

Meeting 62

Meeting B2B Social Media Agency 62

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. They sometimes interview big-time corporate chiefs like Ted Sarandos of Netflix, but most often they chat with early-stage company founders.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit.

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

JUNE 11, 2020

For example, working with B2B tech companies, we often push different forms of data to journalists to encourage coverage. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill. PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JUNE 30, 2020

>>> Looking for a B2B tech PR with expertise and execution? It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. He suggests having “brand communication (corporate comms) report to the CEO and have sales activation (public relations) report to the CMO.”

Report 118

Report Publicity Survey B2B 118

Agility PR Solutions

FEBRUARY 13, 2019

In today’s hyper-conscious reputation landscape, every brand and business is best served by taking the high road when it comes to corporate social responsibility—but some industries have to be extra sensitive to consumers’ CSR expectations in order to stay in good graces with their audiences.

Consumer 66

Consumer Industry B2B Reputation 66

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Consistency and quality are key when building a reputation as an industry authority. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building. The CEO succeeds in creating his personal brand, exuding a smart but down to earth persona.

Case Study 178

Case Study SEO Film Video 178

Prohibition

SEPTEMBER 27, 2022

In some way or another, all organisations rely on reputation and awareness for success. From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence.

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

DECEMBER 16, 2017

Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] . 2) B2B prioritizing budgets for earned media. The priorities are shifting because B2B marketing organizations are finding success. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. Give our services a try.

B2B 85

B2B Media Survey Advertising 85

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

DECEMBER 21, 2021

My B2B clients are more open to sponsored content. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. We are guardians of reputation and image and so we must ensure that the ‘ESG wave’ of promises are fulfilled. PR as arbiters of ESG.

Marketing 214

Marketing Content Marketing Social Media Employee 214