Onclusive

FEBRUARY 9, 2021

Or, if your company has a very specific communications need, such as deep product expertise or a niched B2B network in your sector, it may be optimal for you to build an experienced and well-connected in-house team that is integrated with the day-to-day operations of your business.

Agency 195

Agency Strategy Communications How To 195

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Flack's Revenge

OCTOBER 27, 2021

So what do you do, if you are in enterprise tech or some gorpy B2B space? The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. How do you track where things are, where they are going, and leverage this insight for PR? What’s your Silicon Valley Time?

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

So what do you do, if you are in enterprise tech or some gorpy B2B space? The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. How do you track where things are, where they are going, and leverage this insight for PR? What’s your Silicon Valley Time?

Enterprise 156

Enterprise Big Data Technology Analysis 156

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

Contently - Strategy

OCTOBER 9, 2019

A lot of brands are wearing the stench of that landfill these days because marketing has a huge empathy problem , especially in B2B content. ” But relatively little B2B content talks to buyers like they’re human being. Write up notes immediately, and don’t stop until you’ve interviewed 20 people.

Marketing 108

Marketing How To B2B Exercises 108

The Hoffman Agency

JULY 13, 2022

From the time I was a young child, I’ve had a strong passion for writing. As I got older, I found that writing was a great outlet for my thoughts and feelings. However, it took diving into an industry I knew little to nothing about to realize that it wasn’t just about the writing for me — it was about storytelling.

Storytelling 36

Storytelling Writing Agency B2B 36

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Others of us knock contributed content out of the park or have a deep network of B2B broadcast contacts. Five years ago, no one expected their PR firm to have video storytelling capabilities. You imagine having complete control over what clients you work with.

Travel 281

Travel Technology Conference LinkedIn 281

The Hoffman Agency

FEBRUARY 21, 2023

Through process of elimination, I realized that writing is one of my strong suits and ran with it. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. The post Stumbling into Tech PR appeared first on "What's HAppening" Blog.

Wireless 36

Wireless Internal International Software 36

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

SEPTEMBER 5, 2017

For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. That’s a good idea on the surface, but the problem is, the blog posts published are more about the brand and its technology than the customers. Too many brands miss this important point. Give our services a try.

Brand 71

Brand Branding B2B Exercises 71

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days? Photo Credit: Kanda Euatham.

Content Marketing 45

Content Marketing Trends Report B2C 45

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. We read that you are a strong B2B health writer and storyteller. How has your strength in writing helped propel your career? Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Rock the Status Quo

DECEMBER 10, 2015

Put on Your Storyteller Hat. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. Put on that creative storyteller hat and let ‘er rip. Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. Lately, innovative marketing teams have been thinking beyond the standard blog post. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

B2B 145

B2B Trends Video Course 145

Mindful Marketing

JUNE 15, 2015

The agency specializes in B2B financial services industries. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. MMG will celebrate its 20th anniversary in the Fall of 2015. His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

B2B 85

B2B Content Marketing Trends Marketing 85

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Press releases and blogs are known for building brand awareness.

Strategy 67

Strategy How To B2C Content Marketing 67

The Hoffman Agency

SEPTEMBER 1, 2020

However, one task that stands out to me is writing personalized pitches to reporters. Research is your best friend: Diving into the tech industry without any previous knowledge on B2B technology was a steep learning curve. Therefore, authentic and dynamic storytelling is the best approach.

Pitching 36

Pitching Internal International Meeting 36

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Effective Thought Leadership in B2B ).

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Bylined articles. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

The Hoffman Agency

SEPTEMBER 2, 2020

I’ve seen letters that say they’d ‘love to come and work at B2B, it looks like a great agency!’ which just shows that you a) don’t know what B2B PR is, and b) haven’t looked at what we’re called. The post Making a Cover Letter Count appeared first on "What's HAppening" Blog. Neither are great, to be honest.

Handbook 36

Handbook B2B Agency Energy 36

Waxing UnLyrical

MAY 4, 2016

What about B2B? The use of humor in B2C organizations and brands is much more common than in their B2B counterparts. When it comes to B2B marketing, many companies and the folks who run them may be reluctant to add humor as a component of their marketing mix. Should I use humor if my company is B2C? Again, it depends.

Marketing 40

Marketing B2C B2B Social Media 40

Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Just because you’re a B2B company doesn’t mean you need to avoid traditionally B2C channels like Instagram, Snapchat and Pinterest. Then, once the opportunity came around, he seized it wholeheartedly.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Polaris

DECEMBER 15, 2014

My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. As I write this post on Dec. Was binge blogging a good idea? Don’t post on the week-end. The reason? The most viewed post.

Blogging 156

Blogging B2C Social Media Storytelling 156

Sword and the Script

JULY 16, 2016

Especially in B2B, multiple decision makers from multiple departments, including procurement and IT, weigh in on any given decision. ————————————— B2B Marketing Struggle. The B2B marketing struggle comes full circle in production.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Ben: Oh, wow. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. While AI may provide a solid starting point for a press release or blog post, it’s not going to churn out a polished product.

Communications 97

Communications Marketing Pitching Technology 97

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. What’s causing this disconnect?

Leadership 111

Leadership Brand Branding How To 111

Sword and the Script

MARCH 3, 2020

>>> Looking for a B2B tech PR with expertise and execution? the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”.

Pitching 78

Pitching Instagram Survey Data 78

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

MARCH 5, 2024

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog. Let the funnel be your guide!

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. AI will ‘humanize’ B2B sales and marketing.

Marketing 101

Marketing Content Marketing Advertising Advertising 101