Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch.

Pitching 100

Pitching Real Estate Banking How To 100

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Pitching 63

Pitching Consumer How To Meeting 63

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand. You get it.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

SEPTEMBER 8, 2021

Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! This is their job. They get paid to do a good job.

Television 221

Television Pitching Interviews Radio 221

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 146

Survey Software B2B Pitching 146

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. So pitch, pitch, pitch, and let me know all of your success stories. Tell them you thought they might be interested in the topic and that you were interviewed on the subject.

Tools 130

Tools How To Publicity Interviews 130

Garrett Public Relations

JUNE 19, 2022

Further: Articles with images get 94% more views Readers connect with images […]. It turns out that it may even be worth better results from your public relations initiatives. A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone.

Study 142

Study Publicity Small Business Pitching 142

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. What is the “theme” of your business story?

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. Everyone wants to be in your column or article. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. WHY WOULD ANYONE WRITE A PITCH IN ALL CAPS?!

Pitching 60

Pitching SEO Media Relations Report 60

Garrett Public Relations

FEBRUARY 20, 2023

While it may seem like you can go out there and just start pitching the media, you’ll probably be more successful if you spend some time thinking through what you might need to do first. What do you need to do before engaging in a PR effort?

Pitching 98

Pitching Publicity Media Small Business 98

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170

Marketing Measurement Trends B2B 170

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. Top tips for businesses. A company should share its marketing and industry trends with their public relations agency.

Print 112

Print Trends Agency Brand 112

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog.

Advertising 130

Advertising Advertising Publicity YouTube 130

Garrett Public Relations

MAY 16, 2021

Publications selling articles. There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike. PR appears to be for sale. Organizations hawking awards. Broadcast media peddling placements. Public relations pros are shaking their heads.

Trends 200

Trends Industry Publicity Media 200

PR Fuel

AUGUST 19, 2021

The best journalists to contact are ones that cover topics about your industry or are relevant to your business. It ensures that you only pitch your story to reporters with high chances of being interested. Go for bloggers or reporters who focus on your business size, sector, or city. A pitch is, in most cases, sent via email.

How To 105

How To Media Pitching Report 105

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Garrett Public Relations

FEBRUARY 28, 2024

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? Have you authored any articles, papers or books? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? When someone Googles you, what do they see? One way to do this is through niching.

Industry 130

Industry Social Media Google Training 130

Shift Communications

SEPTEMBER 13, 2017

Take small business lending, for example. For example, if more regulation will hurt your business although it seems to be the popular opinion, don’t be afraid to articulate why you have an opposing view. Don’t be afraid to take a controversial stand on an issue that’s influencing your industry.

Banking 79

Banking Financial Advertising Advertising 79

PR for Anyone

SEPTEMBER 8, 2022

I was quoted in this article.”. And most importantly, you want to use it so that you can send it out to potential clients and customers. It’s a great way for you to stay in front of them. Hey, John. I thought you might be interested. Hey, Sharon. This is all about your industry.”. And it’s just keeping you front of mind.

Media 130

Media YouTube Video Interviews 130

Melissa Agnes

FEBRUARY 5, 2015

Because I recently read this article and was appalled. Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors.

SEO 124

SEO Engineering Crisis Crisis Management 124

5W PR

APRIL 8, 2021

Since a press release can offer any business many benefits and be a powerful tool for marketing, it is important for public relations professionals to know how to use them strategically. A condensed article that highlights something newsworthy or interesting about a company or organization is what makes up a press release. Be Wise.

Engineering 128

Engineering Writing Social Media Tools 128

Waxing UnLyrical

APRIL 6, 2016

Particularly in the case of small businesses, getting an influencer to notice you and talk about your product or service can be discouragingly difficult. Create personalized pitches. When you pitch to an influencer, make sure to tell them exactly what you’re seeking, and why you think they might be able to help.

Social Media 40

Social Media Marketing How To Media 40

Sword and the Script

FEBRUARY 20, 2018

I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing. If a campaign doesn’t work you still have a billion-dollar business, right?

Technology 61

Technology Marketing Retail Interviews 61

PRSay

FEBRUARY 28, 2023

Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people.

Report 170

Report Local Media Pitching 170

Prohibition

JULY 19, 2018

Write media pitches about a firm and send them onto journalists. The variety of different tools available is so vast that it would be impossible to list them all in one article, however to help demonstrate the tools available to those interested, we’ve categorised some of our favourite tools by function. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Rock the Status Quo

APRIL 11, 2015

Choosing my own industry – PR – with no intent to name specific companies or identify anyone in particular, examples might include “public relations solutions”, “pitch” or “online marketing consultants.” ” It’s a business name made of common, everyday words.

SEO 100

SEO Marketing Small Business Google 100

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 70

Publicity Small Business Advertising Advertising 70

PR Fuel

NOVEMBER 27, 2018

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? The more personal you make your emails, whether they’re first time “come join us” messages or the 100 th message you’ve sent to a business owner across the state, the more likely the recipient will read them.

Survey 45

Survey Company Customer Service Small Business 45

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. She has been getting me on podcasts, and on articles all over the internet. and Wall Street Journal just BEGGING us for a quote from a small business owner just like you!

Publicity 52

Publicity Video Pitching Google 52

Sword and the Script

AUGUST 13, 2019

Some articles I’ve read cite 11 acquisitions in its recent history. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete.

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

OCTOBER 1, 2018

In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. The problem with conventional wisdom.

Marketing 91

Marketing Google Newspapers Print 91

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. If you are struggling to pen the perfect welcome email, this article can help. 1. Personalize —Your business wants to connect with your customers and your customers want to feel connected. Probably not.

Communications 40

Communications Pitching Writing Social Media 40

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work. The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

AUGUST 12, 2014

I was diligent about saving these contacts into a database, following up within 24 hours of meeting people with a handwritten note, and on occasion, I’d email an article I found to be relevant to the contact (social sharing had yet to be invented).

How To 116

How To Film Agency Corporate 116