PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. What is the “theme” of your business story?

Pitching 40

Pitching Media Small Business Writing 40

Shift Communications

SEPTEMBER 13, 2017

Take small business lending, for example. For example, if more regulation will hurt your business although it seems to be the popular opinion, don’t be afraid to articulate why you have an opposing view. Ensure that your team knows which articles are driving the most interest for your client and plan your PR program accordingly.

Banking 79

Banking Financial Advertising Advertising 79

PR for Anyone

SEPTEMBER 8, 2022

I was quoted in this article.”. And most importantly, you want to use it so that you can send it out to potential clients and customers. It’s a great way for you to stay in front of them. Hey, John. I thought you might be interested. Hey, Sharon. This is all about your industry.”. And it’s just keeping you front of mind.

Media 130

Media YouTube Video Interviews 130

5W PR

APRIL 8, 2021

Since a press release can offer any business many benefits and be a powerful tool for marketing, it is important for public relations professionals to know how to use them strategically. A condensed article that highlights something newsworthy or interesting about a company or organization is what makes up a press release.

Engineering 128

Engineering Writing Social Media Report 128

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. If a campaign doesn’t work you still have a billion-dollar business, right?

Technology 61

Technology Marketing Retail Interviews 61

Rock the Status Quo

APRIL 11, 2015

Choosing my own industry – PR – with no intent to name specific companies or identify anyone in particular, examples might include “public relations solutions”, “pitch” or “online marketing consultants.” ” It’s a business name made of common, everyday words.

SEO 100

SEO Marketing Small Business Google 100

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. That’s the pro.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

AUGUST 13, 2019

Some articles I’ve read cite 11 acquisitions in its recent history. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers.

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

OCTOBER 1, 2018

In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. The problem with conventional wisdom.

Marketing 111

Marketing Google Newspapers Print 111

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. If you are struggling to pen the perfect welcome email, this article can help. 1. Personalize —Your business wants to connect with your customers and your customers want to feel connected.

Communications 40

Communications Pitching Writing Social Media 40

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Look for an explosion of in-person events as businesses try to get back on track.

Marketing 169

Marketing Employee Content Marketing Training 169